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Handmade Jewelry Blog by Copper Reflections publishes articles related to wholesale handmade jewelry business.

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How Google Algorithm Effects Handmade Jewelry Websites

Every time I sit down to write a new blog post it seems I get really angry at Google, then frustrated and I just walk away to do something else that is more productive. For several years we, my husband and I, worked night and day on our website to get to the first page in Google for our keywords. We were proud of all our hard work and the high rankings. In 2012 it all came to naught because of algorithm changes. Our site rankings dropped dramatically and then disappeared in Google. Our good rankings still hold on Bing and Yahoo, unfortunately though no one seems to be looking there. Our traffic has decreased so much so that we are often too disappointed to work on the website anymore.

Colorful Hummingbird Design by Lynn Bean on Copper Feather Earrings

Copper Feather Earrings

 

We instead have focused on creating new designs and techniques for our handmade jewelry. It has been very worthwhile and time well spent. Our new colorful jewelry has kept us working day and night to meet all the deadlines. Now that the wholesale shows are underway we can finally take a well deserved rest from the hectic pace of the last few months. We have been working with renowned artists like Lynn Bean and Nick Gustafson as well as creating our own designs including a new line of dog earrings.

 

 

 

We are one of the lucky businesses though as we do not rely solely on the internet. We have been in business for over 25 years and have a solid customer base throughout Canada and the United States. If anything the Google algorithm changes have given us the freedom to work on new techniques and designs. We have been focusing on the real world instead of the internet. Our business was built before Google took over the world economy but I cannot help but feel sorry for all the people who were wiped out by the changes Google made.

Dog Jewelry, Rottweiler Earrings

Rottweiler Dog Earrings

 

 

 

 

We are just one example of businesses hurt by the changes in Google’s algorithm, and it does not seem to be getting any better. Some people just started new websites instead of trying to fix the old ones. But thousands of small businesses depended on the organic traffic from Google to stay in business and without that traffic they are gone. Meanwhile Google is making more money than ever. So who did these algorithms changes benefit? Just Google and the big brands that have money to put into advertising, not small business owners that is for sure.

 

Handmade Bracelets with Colorful Ginger Cat by Lynn Bean

Handmade Ginger Cat Bracelets

 

 

So have all these changes and penalties helped make the internet a better place? Are the search results more accurate? Was the damage to small businesses worldwide worth the changes in the search results? Go search for something, anything and see the results. Our keywords are full of Facebook pages, Pinterest accounts, definitions and how-to sites. When you are looking to buy handmade jewelry do you want a Facebook page or would you rather find companies that make unique handcrafted jewelry? Unfortunately, the most established companies have been penalized by Google algorithms and are forced to buy Adwords if they want to be on the first page. We are constantly bombarded through email and regular mail to buy Adwords. Was it all just a ploy to get everyone to pay for Adwords? Honestly speaking we do not have the budget to advertise as we keep our prices reasonable and do not have a huge profit margin.

Could the smart people at Google just not give any credit for bad links pointing at a website? If they wanted a level playing field now they have a non-existent playing field. Good luck with that. For over 6 years, I used to wake up and check the rankings. Now I save a lot of time to do actually useful work. We are not going to give up on the website but what Google does or does not do is no longer a major concern. Hopefully one day the algorithm will take a turn for the better and help the small businesses that it has damaged.

Recent Entries

Preview New Handcrafted Colorful Jewelry for Christmas Sales

Copper Feather Horse Earrings

Horse Feather Copper Earrings

 

 

Well, first of all we would like to say it has been a long time since the last blog post and thank you for your patience. We have been going crazy with our new colorful jewelry and we will be posting all our new designs to our website as quickly as we can.

 

 

Seriously it has been an incredibly busy summer. Our son is in the last year of high school this year so we have been visiting possible universities whenever we are not creating designs for our handcrafted jewelry. We went to Germany for two weeks again this summer. The kids took a course to learn German and we went around to the gift stores with samples of our work. Their German went up two levels and we have some new accounts in Germany so it is a win, win situation. It never hurts to take samples with you whenever you travel, smile. Fortunately school has started again and our routines are falling back into place. The piano and guitar lessons are scheduled and the university preparation courses are arranged. Once things settle down a bit we will be taking photos of all our new items and posting them to the website.

 

You can browse all of your favorite jewelry categories handmade bracelets, earrings, necklaces, lockets, rings, brooches, hair clips and more at Handmade Jewelry by Copper Reflections website. We will always have new and exciting handmade jewelry for you to enjoy. Why wait for your unique handmade jewelry for yourself or a special gift for your loved ones! Get it right away at reasonable prices and best selections of handmade artisan jewelry at your best source for unique handmade jewelry. Copper has been considered as a precious metal for centuries.

Colorful handmade bracelets with hummingbird design

Handmade Colorful Bracelets

 

 

 

 

Other than our own designs, we have been also working together with renowned American artists like Lynn Bean, Nick Gustafson and Johanna Lynch creating unique jewelry designs.

Colorful Flowers and Hummingd Earrings

Heart Shape Hummingbird Earrings

The response to our colorful jewelry line has been nothing less than wonderful. We are working 7 days a week to get all the orders out the door for the Christmas gift season. The summer shows have been great and the summer season has been one of the best for many of our wholesale jewelry customers. The economy seems to be turning around and we are all looking forward to a super holiday season.

Please drop us an inquiry on our website to see the sneak preview design sheets for all our newest designs. We can ship in time for you to make the most of the holiday selling season. Cheers!

 

 

How to Create Great Selling Handmade Jewelry

Probably you started making handcrafted jewelry just for fun as an outlet for your creative energy. At some point you realized you could make some extra money from your hobby and began selling your handmade art bracelets and earrings. After that point, you also need to think like a business person and create designs that fit into a niche market in order to have a successful handmade jewelry business.

Lightening Horse Jewelry Bracelets Design by Lynn Bean

Lightening Horse Jewelry Bracelets Design by Lynn Bean

The most important factor in running a successful handcrafted jewelry business is innovation. Creating your own niche market within the niche is going to be your key to success. Everyone can put beads on an ear wire and say they make handmade earrings, but without your own creative touches you will not be able to build a successful business.

Retail stores are filled with mass produced jewelry so you have to make your jewelry unique, something that appeals to everybody and at a reasonable price. You need to create a demand for your designs with different techniques that you will become known for and that will set you apart from the competition. Creating your own niche within the handmade jewelry market is that something special whether you incorporate historical motifs or brilliantly colored gemstones it is up to your creativity and individuality.

Handcrafted earrings in cat jewelry theme

Colorful Cat Earrings

Even if you just go to local craft shows you have probably noticed several other people trying to sell handmade jewelry. It is a very competitive marketplace whether it is craft shows or on the internet. You need that extra something that sets you apart from the rest. Once you find your special something you have to constantly be updating and showing your personality in each piece. Making matching sets of handmade earrings, bracelets, rings and necklaces will increase sales dramatically.

We have been making handcrafted jewelry for almost 30 years and still find that we are constantly thinking of new designs, techniques and styles. Every business needs to evolve with the marketplace and fashion trends. Listen to your customers and get their ideas because it can lead you in new directions that you never thought of before. Do not think of it as criticism of your work but encouragement to try something different. You do not have to have just one style; you can have many unique jewelry styles incorporating your creativity that could open new marketing opportunities. If you are hesitating consider it a custom order just to see if it works or not. Experimenting has never been a bad idea and you can get some surprising results or it can lead you in another direction entirely.