Handmade Jewelry Blog

Handcrafted Jewelry Handmade Earrings Unique Bracelets Wholesale Jewelry

Handmade Jewelry Blog by Copper Reflections publishes articles related to wholesale handmade jewelry business.

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Creating Handcrafted Jewelry That Sells

Summer is the season for art shows, craft fairs, festivals and jamborees. Many of these have been running for decades and draw great crowds. You would think that this would be the perfect environment to sell handmade jewelry. However, sometimes the sales are disappointing. Maybe it is too hot or raining or everyone is saying your prices are too high. Especially in summer, shows tend to attract people who are looking for lower price points. For these times, it is important to have a diversified price range. If, in general, your jewelry is elaborate and high priced, you need to also create some lower priced earrings and bracelets. This diversification will ensure that every show is a good show.

American Bald Eagle Jewelry Handmade Dangle Earrings

American Bald Eagle Dangle Earrings

Handmade Cat Jewelry Kitten Earrings

Cat Jewelry Handmade Kitten Earrings

Colorful Butterfly Dangle Wire Earrings

Colorful Butterfly Wire Handmade Earrings

Cowgirl Jewelry Barrel Racer Handcrafted Earrings

Cowgirl Jewelry Barrel Racer Earrings









Many of the summer shows have a theme like horse, cat and dog shows. Having the right selection for each is essential. Over the years we have added many new designs to attract every type of customer, our latest being dog jewelry. Listening to your customers is extremely important and following up by creating something that will appeal to them personally. We have tried to cover many different areas with our unique designs so that where ever we display our work there are themes that are popular with the audience. It takes time to learn what sells in what place but after a few shows in an area you will have a better idea of what the public wants.

It is difficult to predict the weather but having the correct items at the right price for the market will greatly increase your chances of having the best summer season ever. With over 30 years of experience we have participated in many shows in Canada and the United States. There is opportunity every where so don’t be discouraged because something positive may come out of even the worst show. You never know when you could meet with a local store owner who loves your handmade jewelry and continues to carry it for years.

Recent Entries

New Additions at Handmade Jewelry by Copper Reflections

Well now, it has been a seriously long time since my last post. We have been extremely busy creating new designs on our handmade jewelry. Check out all our latest styles including our Alaska Jewelry, Art Jewelry designed by renown American artists, Leather Bracelets and Dog Jewelry Gifts. We hope you will enjoy browsing through all our newest designs. Here is just a sampling of our new additions.

American Bald Eagle Handmade Copper Bracelet

American Bald Eagle Bracelet Alaska Jewelry

Alaskan Jewelry Killer Whales Handmade Ring

Alaskan Jewelry Killer Whales Ring

Howling Wolf and Moon Handmade Earrings from Alaska Jewelry Collection

Howling Wolf and Moon on Handmade Earrings









Dog Jewelry Beagle Handcrafted Earrings

Beagle Handmade Earrings

Colorful Monarch Butterfly Design on Handmade Leather Bracelets

Monarch Butterfly Leather Bracelets

Art Jewelry Designed by Bob Coonts Horse Bracelets

Horse Bracelets Designed by Bob Coonts















Please see all these and more at our website Handmade Jewelry by Copper Reflections.

How Google Algorithm Effects Handmade Jewelry Websites

Every time I sit down to write a new blog post it seems I get really angry at Google, then frustrated and I just walk away to do something else that is more productive. For several years we, my husband and I, worked night and day on our website to get to the first page in Google for our keywords. We were proud of all our hard work and the high rankings. In 2012 it all came to naught because of algorithm changes. Our site rankings dropped dramatically and then disappeared in Google. Our good rankings still hold on Bing and Yahoo, unfortunately though no one seems to be looking there. Our traffic has decreased so much so that we are often too disappointed to work on the website anymore.

Colorful Hummingbird Design by Lynn Bean on Copper Feather Earrings

Copper Feather Earrings


We instead have focused on creating new designs and techniques for our handmade jewelry. It has been very worthwhile and time well spent. Our new colorful jewelry has kept us working day and night to meet all the deadlines. Now that the wholesale shows are underway we can finally take a well deserved rest from the hectic pace of the last few months. We have been working with renowned artists like Lynn Bean and Nick Gustafson as well as creating our own designs including a new line of dog earrings.




We are one of the lucky businesses though as we do not rely solely on the internet. We have been in business for over 25 years and have a solid customer base throughout Canada and the United States. If anything the Google algorithm changes have given us the freedom to work on new techniques and designs. We have been focusing on the real world instead of the internet. Our business was built before Google took over the world economy but I cannot help but feel sorry for all the people who were wiped out by the changes Google made.

Dog Jewelry, Rottweiler Earrings

Rottweiler Dog Earrings





We are just one example of businesses hurt by the changes in Google’s algorithm, and it does not seem to be getting any better. Some people just started new websites instead of trying to fix the old ones. But thousands of small businesses depended on the organic traffic from Google to stay in business and without that traffic they are gone. Meanwhile Google is making more money than ever. So who did these algorithms changes benefit? Just Google and the big brands that have money to put into advertising, not small business owners that is for sure.


Handmade Bracelets with Colorful Ginger Cat by Lynn Bean

Handmade Ginger Cat Bracelets



So have all these changes and penalties helped make the internet a better place? Are the search results more accurate? Was the damage to small businesses worldwide worth the changes in the search results? Go search for something, anything and see the results. Our keywords are full of Facebook pages, Pinterest accounts, definitions and how-to sites. When you are looking to buy handmade jewelry do you want a Facebook page or would you rather find companies that make unique handcrafted jewelry? Unfortunately, the most established companies have been penalized by Google algorithms and are forced to buy Adwords if they want to be on the first page. We are constantly bombarded through email and regular mail to buy Adwords. Was it all just a ploy to get everyone to pay for Adwords? Honestly speaking we do not have the budget to advertise as we keep our prices reasonable and do not have a huge profit margin.

Could the smart people at Google just not give any credit for bad links pointing at a website? If they wanted a level playing field now they have a non-existent playing field. Good luck with that. For over 6 years, I used to wake up and check the rankings. Now I save a lot of time to do actually useful work. We are not going to give up on the website but what Google does or does not do is no longer a major concern. Hopefully one day the algorithm will take a turn for the better and help the small businesses that it has damaged.