Handmade Jewelry Blog

Handcrafted Jewelry Handmade Earrings Unique Bracelets Wholesale Jewelry

Handmade Jewelry Blog by Copper Reflections publishes articles related to wholesale handmade jewelry business.

Best Ways to Market Wholesale Jewelry Animal Jewelry Western Jewelry Business Online

Handmade unique jewelry pins brooches-animal jewelry

Handmade jewelry-pins brooches-animal jewelry

Whether you are a jewelry artisan, handcrafted jewelry designer or you buy unique handmade jewelry from wholesale jewelry suppliers, you have probably had the plan to sell unique jewelry online. Mostly you had no idea what that really needs to be done to market your animal jewelry website on the World Wide Web. You will have to learn internet marketing, social networking, web design, search engine optimization (SEO). You will have to be relentless in your efforts and understand that once you get your western jewelry website up and running no one will know you exist. It will all be up to you if you want to be successful. It take patience and constant work everyday. The aim is to be on the first page of Google for your keywords.

Most jewelry artisans want to set up a handmade jewelry website with little or no marketing budget rather depending on repeat customers, referrals and word of mouth from friends and family of the people who order it. Your friends and family may be supportive but you cannot depend on them. They will not be a major part of your wholesale jewelry business income. You need to act as if your friends and family will not order handmade earrings or handcrafted bracelets from you and spend your time marketing and finding your true target niche.

Handmade jewelry will primarily target women and men who buy unique gifts a few times a year. They will have a certain income threshold and age range. They will have to have specific tastes that run towards the handcrafted artisan jewelry you offer. The more you know about your best target niche, the better you will be able to devise marketing that attracts their interest and fulfills a desire. You need your handmade jewelry marketing to make a promise and your unique handcrafted jewelry to deliver it.

Once you have a home base whether it is your own website, blog or somewhere else you have to work on driving traffic to your handmade jewelry site. Choosing what is most likely to work for you from Social Media sites, Article Writing and Guest posting, podcasting, video marketing, email marketing/list building, publicity and press releases. Again all things you will have to learn about in addition to SEO (Search Engine Optimization) and copywriting. Oh since you sell animal jewelry you will also need to pick up photography and lighting knowledge too.

Since you don’t want to spend money marketing you need to put in time. First get yourself a place to sell. Etsy is a good place to set up a handmade bracelets jewelry store but every one of this type of site charges fees to set up a store or sell your handcrafted jewelry. This is okay but maybe not what you should start with especially if you have no advertising budget.

Personally a self-hosted WordPress or Blogger blog is easy to set up but most importantly free. You will have to learn how to make magic yourself and while it is relatively easy to learn it takes time to really get good at it. There are free tutorials and tons of websites to learn the basics.

Six months ago you couldn’t find our website unless you typed in our URL. Now we are in the top ten for several of our keyword phrases and seeing improvement every day for the more competitive phrases. Every day we get inquiries about our handmade jewelry and unique gift ideas.The world is slowly opening up to our website and the future is looking fabulous!

How To Start Unique Handmade Gifts Wholesale Jewelry Business

Handmade Jewelry-Unique Copper Pins-Native Jewelry

Handmade Jewelry-Unique Copper Pins-Native American Jewelry

You’ve got great ideas, unique products and a lot of energy…So off you go to the local craft shows! Everyone loves your handmade jewelry so you come up with more great ideas, fun and fashionable works of art! You move on to juried craft shows in your area and then bigger shows, bigger sales.  Life is great! You are doing something you love and everyone loves your work!

Arts and crafts vendors display various types of handmade jewelry and unique crafts that have handcrafted materials involved with the jewelry. Handmade gifts and the unique jewelry are the first thing most people look at when they walk in the door, because of how the craft show is laid out. When the vendors know what the buyers want, they want to get the items out to them the quickest way. So they place the jewelry vendors by the front door. Vendors are in control of their own inventory and the quality of their jewelry.

A wide assortment of handmade jewelry, handcrafted gifts always help for wholesale jewelry business. It is a good idea have matching handcrafted necklaces, lockets, handmade rings for your bracelet and earring collections which, will increase a gift shops sales. The best way of increasing the sales, thus the profits is a have a vast selections of wholesale jewelry that have matching jewelry sets.

The most important reason for customers to come back to your gift shop is to find original handmade jewelry, handcrafted jewelry, unique jewelry because your store is the only store that offers these unique jewelry gifts. So it is a good idea to ask your handmade jewelry, handcrafted jewelry, wholesale jewelry suppliers to give you the exclusive rights for your area. This way you will make sure that your customers have a reason to keep on coming back to your gift shop to find many wholesale handmade gifts and unique jewelry, artisan jewelry that can not be found any where else in your area.

The other important reason that you will have steady customers that will be coming back to your store for every time when they need to buy unique jewelry, anniversary gifts, mens gifts and womens gifts is that you have reasonable priced handmade gifts and unique jewelry. Especially Christmas time when people have to buy many gifts for their loved ones, your prices will play a big role. Once your gift shop is known in the area with the most original jewelry, unique handcrafted gifts and the reasonable prices, this will be the best advertisement for your gift store; customers telling to their friends about how wonderful your store is. You will be surprised to see people will be coming long distances to shop for unique artisan jewelry, handmade jewelry, handcrafted unique jewelry. Then your business becomes a success story.

Next step on the road to success- Wholesale Handmade Jewelry business!  Not as many shows and bigger sales.  You focus on your craft and can actually enjoy a long weekend!

How to Increase Craft Shows Sales of Handcrafted Jewelry Handmade Earrings Unique Bracelets

Handmade Jewelry-Handcrafted pins brooches-Unique Butterfly jewelry

Handmade Jewelry-Handcrafted unique pins brooches-Butterfly jewelry

When first starting out in a handmade jewelry business one of the most important issues is cash flow. Craft shows provide an excellent opportunity to increase cash flow. Whatever you make can be put back into the business to make more handmade earrings and handmade bracelets, therefore the possibility of increased handcrafted jewelry sales.

Always listen to your customers, they know what they like. When you create handcrafted jewelry you will have more success if you make the items your customers are looking for. Customers will have great ideas for you as they are the buyers, it would be a smart idea to listen and follow their advices. We made necklaces lockets and this was a suggestion from a customer and it has been selling great. Also you will have created a bond between you and your customers. Time and again they will visit a show just to see you and your new handmade bracelets

People who visit craft shows are looking for something special and also like to meet with the artist. Be open and friendly making your customers feel happy. A happy customer is a repeat customer! You can make handmade Christmas ornaments which are great sellers for grandmothers as they enjoy buying one for each of the grand kinds. Especially if you personalize them by putting their names on the back of the Christmas tree ornaments.

You can go to craft stores and jewelry findings stores or wholesale craft suppliers to get ideas. You can get pieces from these places and join them with your handmade earrings or other handmade creations just so they you have the best unique jewelry collections for your customers to choose from. The more selections will increase your sales. If one item is slow in one craft show the sales of other jewelry gifts will increase your craft show sales.

While exhibiting my handcrafted jewelry at a craft show in Columbus, Ohio I met a man from Missouri who taught me the art of diamond cutting. Using this new technique greatly increased my sales and I have always appreciated the help he gave me in learning this technique. Diamond cut designs made the copper jewelry sparkle adding value to the products. The fact that I was the only one making this type of jewelry combined with my reasonable prices has made my unique handmade jewelry business a great success. So it is always in the search of different technique and designs your handcrafted jewelry is a good idea as this will give you the diversification that customers will appreciate at craft shows.

Once you are known in the area with the most original jewelry, unique handcrafted jewelry, handmade artisan jewelry and the reasonable prices, this will be the best advertisement for your craft company; customers telling to their friends about your wonderful selection of unique handcrafted jewelry including handmade earrings and handmade bracelets. You will be surprised to see people will be coming long distances for unique artisan jewelry, handmade jewelry and handcrafted unique jewelry. Then your craft business becomes a success story.