Jun 23, 2008 fashion jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, home-based business, online marketing, small business, Uncategorized, unique jewelry, wholesale fashion jewelry, wholesale jewelry
Whether you are a jewelry artisan, handcrafted jewelry designer or you buy unique handmade jewelry from wholesale jewelry suppliers, you have probably had the plan to sell unique jewelry online. Mostly you had no idea what that really needs to be done to market your animal jewelry website on the World Wide Web. You will have to learn internet marketing, social networking, web design, search engine optimization (SEO). You will have to be relentless in your efforts and understand that once you get your western jewelry website up and running no one will know you exist. It will all be up to you if you want to be successful. It take patience and constant work everyday. The aim is to be on the first page of Google for your keywords.
Most jewelry artisans want to set up a handmade jewelry website with little or no marketing budget rather depending on repeat customers, referrals and word of mouth from friends and family of the people who order it. Your friends and family may be supportive but you cannot depend on them. They will not be a major part of your wholesale jewelry business income. You need to act as if your friends and family will not order handmade earrings or handcrafted bracelets from you and spend your time marketing and finding your true target niche.
Handmade jewelry will primarily target women and men who buy unique gifts a few times a year. They will have a certain income threshold and age range. They will have to have specific tastes that run towards the handcrafted artisan jewelry you offer. The more you know about your best target niche, the better you will be able to devise marketing that attracts their interest and fulfills a desire. You need your handmade jewelry marketing to make a promise and your unique handcrafted jewelry to deliver it.
Once you have a home base whether it is your own website, blog or somewhere else you have to work on driving traffic to your handmade jewelry site. Choosing what is most likely to work for you from Social Media sites, Article Writing and Guest posting, podcasting, video marketing, email marketing/list building, publicity and press releases. Again all things you will have to learn about in addition to SEO (Search Engine Optimization) and copywriting. Oh since you sell animal jewelry you will also need to pick up photography and lighting knowledge too.
Since you don’t want to spend money marketing you need to put in time. First get yourself a place to sell. Etsy is a good place to set up a handmade bracelets jewelry store but every one of this type of site charges fees to set up a store or sell your handcrafted jewelry. This is okay but maybe not what you should start with especially if you have no advertising budget.
Personally a self-hosted WordPress or Blogger blog is easy to set up but most importantly free. You will have to learn how to make magic yourself and while it is relatively easy to learn it takes time to really get good at it. There are free tutorials and tons of websites to learn the basics.
Six months ago you couldn’t find our website unless you typed in our URL. Now we are in the top ten for several of our keyword phrases and seeing improvement every day for the more competitive phrases. Every day we get inquiries about our handmade jewelry and unique gift ideas.The world is slowly opening up to our website and the future is looking fabulous!
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