Winter is almost over and handcrafted jewelry artisans are beginning to plan for the spring and summer arts and crafts shows. Here are some tips to increase your handmade jewelry sales at craft shows.
With over 25 years of experience selling handcrafted jewelry at craft fairs there are many important marketing techniques that many people overlook. These are simple ways to increase your sales of handmade earrings and unique bracelets that are only learned from years of participating in shows. When displaying your handmade jewelry pay special attention to what catches the eye of your customers, where they enter the booth and when they leave your booth. Use these clues to know which areas need improvement.
The set up of your booth should be welcoming and open. Many exhibitors make the mistake of putting a table at the front of their booth. Try setting up tables in a u-shape so that people can come into your booth. Booth space is small so you must use every inch wisely.
Always welcome people into your booth, being friendly and sincere will increase your sales. People come to craft shows to meet the artist so each handmade jewelry piece has special meaning when they have talked to the artist.
Lighting is very important. Craft shows are known for poor lighting so you must use extra lights to make sure your booth stands out from the crowd. Well placed lighting can make an incredible difference in your sales.
Group your items so people looking for certain designs will easily find the matching handmade bracelets and handcrafted necklaces for the handmade earrings they have chosen.
Make sure to have a mirror close at hand. Ladies love to hold up the handmade earrings close to their ears to see how they will look when worn.
Along the same lines, wear your own handmade jewelry. People love to see how the handmade earrings and handmade bracelets look like on. Many times sales are made of the same items you are wearing at the craft show.
If there is a break in the traffic, have some work ready. Nothing attracts people to your booth then seeing you making the handcrafted jewelry right there. Carry a box with some tools, supplies as well as handmade earrings and handmade bracelets pieces. People who stop to watch will soon become customers.
This tip goes without saying but it is included only to be complete. Do not ever read a book or newspaper at a craft show. There is nothing worse or will make a customer run away faster than reading a book.
Every little detail counts when displaying handmade jewelry at craft shows. Have your handcrafted jewelry sales been less than you hoped? Try a few of these tips and see the dramatic effects small details can have on handcrafted jewelry and handmade gifts sales.