Nov 17, 2010 handcrafted jewelry, Handmade Jewelry, home-based business, small business, unique jewelry
Selling handmade jewelry can be a fun way to turn a hobby into a profitable enterprise. With hard work and research, it’s easy to make some money making jewelry. The various items offered for sale are limited only by human ingenuity. No matter how beautiful the handmade jewelry is for sale, however, it must be displayed well on creative jewelry displays in order to sell. Every booth at art and craft festivals has its own unique style and feel. Each well-planned tent is a one room store. Good booths are attractive and invite people in. When planning a booth display, it helps to visit fairs and make note of what seems to work and not work in people’s booths. A good looking booth at a craft fair has a theme. Sometimes this is by accident, and sometimes it is planned. For example, a handmade earrings and handmade bracelets
selling booth should have jewelry gifts boxes to display their artisan jewelry and sell them in.
Please keep in mind that people visiting craft shows are also looking for unique handmade gifts for their loved ones. It is always a great idea to display your unique artisan jewelry in gift boxes, which also makes handmade jewelry more presentable and added value. One complete and consistent theme from ceiling to floor is nicest to the eyes. Choose fabrics that look and feel appropriate to hang along the side walls of the booth. Use these same fabrics to drape over any tables in the booth. Use the space under the table for hidden storage.
Advertising in real life is one of the most surefire ways to get customers. Telling friends and relatives ensures word of mouth publicity and can help build some initial sales and feedback. Putting up flyers are coffee shops, grocery store bulletins, and other similar areas is also a good way to get publicity. Put up a few business cards so that people can take them. There are well known websites to sell handmade jewelry online. It’s easy and free to set up a shop there, and jewelry forums are helpful in providing advice and guidance to newbies. After creating a decently attractive storefront and stocking it, it’s important to be thorough in advertising. Advertising in real life is one of the most surefire ways to get customers. Telling friends and relatives ensures word of mouth publicity and can help build some initial sales and feedback. Putting up flyers are coffee shops, grocery store bulletins, and other similar areas is also a good way to get publicity. Put up a few business cards so that people can take them.
Many independent jewelry designers find that craft shows are excellent sales venues for their jewelry businesses. The prospect of pre-show prep can be daunting, especially for the first few craft shows, but with careful planning, the show can come together nicely. The quality of the Unique Jewelry
offered, the range of price points offered, and customer traffic affect jewelry sales at craft shows; however, equally as important as those factors is the way the jewelry is displayed. Some professionals leave the white walls of the tent as is, and use light colored cloths on the tables. Regardless of the choices, they must be consistent and complement the items for sale. Crafting projects can be sold right from the home after they are made. This may require internet and phone. Other than this, a crafter can sell their products through different craft fairs that need vendors. This may require applying, paying for a table and showing what it is that will be sold.
If possible, bring extra jewelry to the show. As items sell, they can be replaced with extra pieces from inventory. Photographs of many different projects are always helpful to have on hand and a surplus of the item to be sold for example, necklaces, rings, Unique Lockets
, chokers, brooches and hair clips are also handy, so that a crafter doesn’t have to spend a lot of time doing their crafts before their next crafting opportunity. This is also helpful if you are going to take a special custom jewelry order. It is always a good idea to bring a mirror with you for your customers as they would want to see how your unique jewelry pieces will look like on them.
Your unique jewelry should be organized in an orderly fashion. Customers like to browse, but may not realize that there are multiple colors of one item or matching sets available if the jewelry isn’t displayed in a logical manner. How the jewelry is organized is not as important as simply having an organization method of some kind. The unique jewelry collection can be organized in sets, by type of jewelry necklaces, pendant, bracelets, earrings to make it easier for your customers to buy them in matching jewelry sets. Finally, place jewelry at various heights on the table using short, medium, and tall displays. This is aesthetically pleasing and adds dimension to the showcase. Inevitably, all beginning Handmade Jewelry
vendors will realize they forgot something necessary for the craft show after it is too late to retrieve the item.
For those who sell copper jewelry or sterling silver jewelry should bring a polishing cloth for last minute pre-show touch-ups. Shiny jewelry always sell well. If your jewelry looks tarnish and dark, jewelry customs would not be interested in purchasing. If you design your own jewelry, it is always to work at the arts and craft shows especially during slow times. So bring along jewelry making tools. Jewelry making tools will also help, just in case, a customer requests a last minute tweak to any piece. Instead of reading at the shows, working on your handcrafted jewelry will make the time go faster, will help you have a bigger stock for the next craft show but most importantly it will bring the customers to your booth to see what you are making and give them better conversation piece of jewelry to buy. People would not want to disturb your reading and ask questions about your crafts.
For serious crafters who want to display their crafts online, there are websites available that may require a small fee to display arts and crafts for others to purchase. The start-up costs for a crafts business will vary depending on the type of craft, the initial volume of product being created, the intended size of the business, and business plans for where the product will be sold. Looking craft fairs and other public events to set up shop at is another way to get the word out. Even if a customer doesn’t purchase anything, they can walk away with a business card or flyer. Many jewelry shopkeepers use social networking websites such as Twitter, Facebook, Myspace, Blogspot, and Tumblr to promote their jewelry stores. It would be foolish to use all of these simultaneously, but judicious use of a few can do wonders to help get traffic to your handmade jewelry website
Tags: craft shows, crafts fairs, handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, how to make money, unique jewelry