Customer respect, trust and loyalty are the most important factors influencing the success of any business. Keeping your customers coming back can be achieved by focusing more on the marketing side of the Handmade Jewelry and wholesale jewelry business. You must earn credibility, respect, trust and loyalty with your handcrafted jewelry prospects to turn them into wholesale jewelry customers that will stick with you over time.
You need to consider some basic principles of sales and marketing. There are thousands of books written on how important it is to build relationships with your clients. There is little doubt that it is a great strategy, but how you go about doing it is the bigger question. To find the right answers, simply think of who you do business with. In many cases, you might even refer to these people as your friends and business partners. It is likely they have earned some level of trust and credibility with you.
You might have an ongoing wholesale jewelry business relationship with a person for many years and you obviously view that person as an expert in their field of handmade jewelry retail sales and marketing. They have most likely built trust, credibility and loyalty with you over time by giving you sales feedback, new product advice and making payments on time. Trust and respect is a two way street and everyone has a part to play. Your part is to create unique jewelry designs in handmade earrings and handmade bracelets styles with great quality and low price. Their part is to feature your handmade jewelry in their gift stores and pay on time.
There are no shortcuts in developing life long customers. To draw an analogy, it is like keeping your body in shape. There are all sorts of crash diets out there, and some of them might even work in the short term, but the only long term way to keep your body in shape is to eat the right foods, and exercise on a regular basis. The same is true with handmade jewelry and wholesale jewelry marketing. There are many get rich quick marketing schemes out there, but they will only yield short term success at best.
The handmade jewelry business is not a get rich quick scheme, but it is the vehicle that will lead you down the path to developing strong business relationships with your wholesale jewelry customers. By delivering great quality handmade jewelry combined with super customer service, your handcrafted jewelry customers will start viewing you as an integral part of their retail business. Once you have that trust and loyalty, your wholesale jewelry customers will become long time clients. Try to solve customer problems or complaints to the best of your ability and quickly. If anything needed to changed or fixed try to do it as soon as you can. This will show your customers how you value their needs and built trust and loyalty. Everything will come back to you as you handle the problems especially when your customers are re-ordering your new jewelry gifts additions. They would not hesitate to order everything new. The harder it is for a customer to speak to a human being when he or she has a problem, the less likely it is that you will see that customer again.
There is no substitute for customer trust, respect and loyalty. Once this is achieved your wholesale jewelry customers will try your new designs of handmade earrings and handmade bracelets without questions. They will continue to sell your handmade jewelry for many years. The best customer is a satisfied customer and often they will refer other wholesale jewelry clients to you because you have invested the time and energy to build their trust and loyalty. In short, to build customers trust and loyalty is something that a handmade jewelry and wholesale jewelry business has to work on for a long time. This does not happen over night, especially if your business has not been establish for a long time and do not have to many recommendations to talk about. It is very easy to tell your new customers how honest you are if you do not have any other wholesale account to vouch for you it will be difficult for them to take your words for it. This is something that you have to show your gift shop owners with your actions with treating them well, being friendly, shipping their orders on time and give them terms to pay. Go the extra distance and meet customer needs. Train the staff to do the same. Customers will always remember being treated well. We will achieve this by putting yourself their position and treat them. By giving them some discount on your unique artisan jewelry you would not loose much but you will gain their heart.Communication is very important it could be a telephone call, a flier about your new handmade bracelets, earrings and necklace design additions or holiday greeting card, reach out to your steady customers.
When we started making handmade jewelry way back in the eighties our handmade earrings were honestly quite huge. At the time that was the latest fashion trend and our handcrafted jewelry was selling well in abstract and flower jewelry designs. In the nineties, dangle earrings styles were smaller and we began focusing more on animal jewelry, wildlife jewelry and Native American jewelry designs. Over the last ten years our focus has changed to wholesale jewelry, we have updated our styles, designs and created new techniques to create the most unusual and unique handmade jewelry available in the wholesale handcrafted jewelry marketplace. Constant change and re-creation is needed to compete in the handmade jewelry niche. Every handcrafted jewelry artisan needs to keep pace with the latest fashion trends to create the best selling handmade earrings and handmade bracelets.
The invention of the internet has changed the way we market our handmade jewelry. We now have the entire world to compete with. You can no longer depend on just local customers you have to reach out and inspire the entire planet. It seems like a daunting task but creating new handmade jewelry is a passion and striving to be the best has always been the goal. You have to always be aware of the upcoming fashion trends and stay ahead of the competition.
A quick stop at the local arts and crafts store can give you many ideas and materials to make your own unique handcrafted jewelry in the latest fashion styles. It does not have to be difficult or take a lot of time to learn how to make unique jewelry pieces like handmade earrings and handmade bracelets. It is a good idea start thinking about the style of the jewelry that you would like to make. Planning is the most important part. When you are imagining and doing the thinking as to what type of jewelry to make, you also have to take into consideration the techniques, jewelry tools and the parts you will need. So the style and the design of the jewelry will also depend on the abilities, supplies, tool and jewelry making technique that you can use. If it is creating jewelry with using gemstones and beads then it would be easier. All you have to do is to find a jewelry parts and findings supplier and buy the stones, wires, ear wires and tools.
The most important part is bringing your own creative style to the handcrafted jewelry pieces that you make. It is very important that you choose jewelry designs customers want to buy. When coming up with handmade jewelry ideas keep in mind what people would like, not what you would like. The more creative you are and the more unusual materials you use will determine how unique your handcrafted jewelry pieces appear and ultimately how well your handmade earrings and unique bracelets will sell. This is what will set your handmade jewelry apart from the others.
A great way of showing your handcrafted jewelry is to get a booth at the arts and crafts fairs in your local area. These will give you a fantastic opportunity to show off your handmade jewelry as people that attend these craft fairs will be interested in what you are producing. These events are perfect for getting the word out there about your jewelry. If you are talking with your customers, even making custom design jewelry pieces for them, you can get lots of jewelry design ideas from them. For me, customers have always been a great source of inspiration. If you listen to them you can also mix these ideas with your creative ideas and style. Once you finish your unique earrings or handmade bracelets, you will be able to see the final result of your creation and might like to modify some parts. While you are doing these, you might even get other inspirations. Sometimes great ideas come from while you are fixing a jewelry piece.
The biggest challenge for many handmade jewelry designers is to find inspirations for new designs and techniques to add that personal creative flair to the jewelry designs that will give you an edge in the market place. If you are designing horse jewelry, watch how the horse moves. You will notice that horses all have the same characteristic moves and if you can capture them with your imagination you will come up with outstanding horse jewelry bracelets and earrings. You can even design a matching horse necklace as people love earrings, bracelet and necklace jewelry sets. There are a number of necessary talents, not the least of which is a good eye, artistic creativity, and a certain skill with small tools.
Nature, animals, wildlife, historical motifs and native designs are also a great source for inspirations for making horse jewelry, animal jewelry and other unique handmade jewelry designs. All it is you need trained eyes to see them and create them in your own style. We might all be looking at the same thing but seeing different things and we all different imagination of seeing things to get inspirations from. Finding your own niche in the marketplace takes time and patience. When you become known for a certain style of handmade jewelry your sales will skyrocket, people will know what to expect and think of you when they are looking for special unique gifts.
Many people are very creative and learn quickly how to combine and use materials to make extraordinary handmade jewelry pieces. There are many jewelry making kits, magazines and websites that can help to quicken your learning process. For those who find creating handmade jewelry difficult, there are many wholesale jewelry suppliers who specialize in unique handcrafted jewelry. Search online to find many jewelry wholesalers who supply unique and unusual jewelry that you can sell to your customers from your handmade jewelry website or at local arts and craft shows.
Many people are surprised how quickly selling handmade jewelry makes them money. If you want to turn your hobby into a successful handmade jewelry business you will need to stay ahead of your competitors and create the fashion trends of tomorrow. Wholesale jewelry customers require fresh and innovative handcrafted jewelry lines each season highlighting the latest trending styles and designs.
This is an original article by Jennifer Hisir of Handmade Jewelry by Copper Reflections.