After twenty-five of experience, I still think that the best way of selling handmade jewelry and handcrafted unique gifts is to participate in art and craft shows. You can sell much better if you meet people and talk with them. So they will know you the artist better and they will have a better feel of your handmade jewelry creations. Touching your jewelry, learning how it is made and putting a friendly face behind it is going to make the world of difference in selling. The jewelry will have more value to them in an emotional way.
We have done craft shows for many years and we also wholesale our work. The best selling strategy is you. Your personality is your advantage over all the other handmade jewelry out there. Online no one knows the real you but at craft shows your individuality shines. People are drawn to not only the unique handmade jewelry on display but to your friendly smiling face. The conversation that develops will leave your customer with a great feeling of knowing the artist personally who created their favorite pair of handmade earrings.
For handmade jewelry artisans just starting out there is no better learning experience than craft fairs. Meeting your customers face to face, knowing what they are looking for and what they want is the foundation of a successful handmade jewelry business. You will quickly learn what your target market is and what niche market you should focus on.
There are many, if not thousands, of craft shows throughout the United States. Starting out local shows are great because they are usually cheaper and more convenient to do. You will discover the best way to display your handmade earrings, handcrafted necklaces and handmade bracelets as well as meeting other local craftspeople. If they have been doing craft shows for a while they will know all the shows in the area that are worth doing and steer you away from the fairs that are a waste of time.
Once you are ready you can venture into juried shows and national shows. These are very competitive so make sure your handmade jewelry is of the highest quality possible. Juried shows are more expensive to exhibit at but these shows attract thousands of people who are interested in all types of handmade gifts. After doing these crafts shows for a few years you will begin to have your own following of regular customers.
Larger craft shows are also a great place to meet local store owners who would like to buy your handcrafted jewelry and handmade gifts to offer to their customers. You will have to decide if you would like to wholesale jewelry as well. It depends on the type of handmade jewelry you are making and if you can produce enough handmade earrings and handmade bracelets at a reasonable price for store owners to sell well in their shops. Although you do not make as much profit per piece, you sell many more pieces at a time. If you make really unique jewelry that has high quality and good prices, you will be able to make much more money overall if you decide to offer your handmade jewelry to the wholesale jewelry market.
Lately I have noticed a lot of handmade jewelry artisans on the internet. While it is relatively easy and inexpensive to make your own handcrafted jewelry website, it takes a great deal of time and effort to rank well in the search engines. You need to learn how to market handmade jewelry online. A lot of jewelry artisans are not making any money and getting frustrated online. My advice is craft shows. There is nothing better than having someone ooh and aah over your handcrafted jewelry, not just leaving a comment to get a back link. At the end of the day you have some money in your pocket and a great sense of achievement that will energize you to create the most unique handmade jewelry ever.
This is an original article by Jennifer Hisir of Handmade Jewelry by Copper Reflections
May 17, 2011 Animal Jewelry, fashion jewelry, handcrafted artisan jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, unique jewelry, wholesale fashion jewelry, wholesale jewelry
Handcrafted jewelry has become a necessary and all essential fashion accessory in the wardrobe of every woman. Handmade jewelry adds a flash of style and charm to what can be an ordinary outfit making you look extraordinary. Handmade earrings and handmade bracelets can highlight your outfit in a subtle way or make you stand out in a crowd and grab the attention where ever you go.
There are different kinds of handcrafted jewelry which can be worn depending on the occasion. In that case, every person would wish to possess various handmade earrings and handmade bracelets that they can wear corresponding to the event or purpose. Long dangle earrings for an evening out or cuff bracelets to accent your work ensemble. Handmade jewelry is perfect for every occasion.
Buying handmade jewelry is a great way to be sure that you have access to all the styles you need without having to spend a lot. There are thousands of handcrafted jewelry artisans that be seen on websites which provide great details regarding the artists and their company information.
You can go through all the handmade jewelry websites from the comfort of your own home and compare the costs they are asking for the handmade earrings and handmade bracelets you desire to buy. You can then choose the ones who are providing high quality handcrafted jewelry in the designs and styles that are perfect for you.
You also should look for a handmade jewelry artisan who provides a large variety of styles and themes as only then will you be able to go through all choices and then select one which you desire. Whatever style from animal jewelry to Native jewelry themes, there are handmade jewelry artists who make the perfect handmade earrings and handmade bracelets especially for you.
Therefore, if you choose correctly, you may purchase all the handmade jewelry that you wish from handcrafted jewelry artisans directly in a very simple, convenient manner and also at more reasonable costs than buying from a retail store. Sometimes, if you purchase several items at a time, you can even buy handmade earrings and unique bracelets at wholesale jewelry prices.
Learn how to buy handcrafted jewelry from wholesale jewelry suppliers will make big events such as weddings and Christmas easier and more economical.
May 11, 2011 handcrafted artisan jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, small business, unique gift ideas, unique gifts, unique jewelry, wholesale jewelry
If you are a gift shop owner who buys and resells handmade jewelry, wholesale jewelry gift shows are the best place to start looking for handcrafted jewelry artisans to supply your unique gift store with beautiful handmade earrings and handmade bracelets. Gift shop owners who know always make a point of attending these trade shows to meet new wholesale jewelry and unique gifts suppliers as well as finding new handmade jewelry lines from their existing jewelry wholesalers for their gift stores, boutiques or trading posts.
Wholesale trade shows can be a highly effective for small businesses. However, if they are not utilized correctly, they can also be a complete waste of time and money. Whether attending a wholesale gift show is a success or failure for your handmade jewelry business will depend a great deal on your advance preparation. Here are some tips on how to make attending a trade show profitable for your small business.
Perhaps you own a gift store, jewelry shop or you are running your retail jewelry business out of your house. Whether you are only in the planning level of your business or you are well established, wholesale jewelry and gift shows are a great way to learn the latest fashion trends and connect with new wholesale suppliers. No matter what phase you are in with your jewelry business, you will normally deal with wholesale jewelry suppliers on a regular basis to launch your business and keep it operational.
Even if you do not have a lot of experience as a reseller or you are just starting as a retail jewelry business, gift shows would be a great experience to get to know how the wholesale jewelry business works. Finding wholesale jewelry companies that offer quality handmade jewelry and are easy to work with will make your life and business more comfortable.
Depending upon which wholesale jewelry companies you are working with, it is usual to purchase handmade jewelry for half of the retail price. Learning as much as you are able about what jewelry wholesalers have to offer will make choosing the right handmade jewelry supplier for your niche market much easier. Talking directly with the wholesale jewelry provider will increase your credibility and theirs.
As a retailer, wholesale jewelry suppliers will ask you to provide them with your business registration information as well as a sales tax number when placing orders so be sure to have copies of permits and lots of business cards. Even if you just want a brochure you will need to exchange cards.
Finding the right trade show is very important so research is important before selecting a trade show. You want to choose the wholesale gift shows that will give your business the best return on investment, in terms of your goals. If you want to meet new handmade jewelry suppliers you should choose wholesale jewelry and gift shows that are larger instead of regional shows. Regional shows are good for connecting with sales representatives while national gift shows have a greater variety of wholesale product suppliers. Beware of general merchandise trade shows. Though they are bigger with more exhibitors many of the wholesale companies are selling furniture and washing machines.
Many gift store owners also attend craft shows to meet with the handmade jewelry artists directly. For gift shops that specialize in handmade gifts this is a great way to find original and unique gifts that will keep your customers coming back again and again.
Pre-registering for the wholesale jewelry gift show is always a good idea. Plan your budget and go through the gift show guide. Make notes on the floor-plan of possible handmade jewelry suppliers and your existing wholesale jewelry suppliers. It is also important to give yourself plenty of time to go through all the exhibits. Place orders as you go for everything you are sure of, making notes on the order of what it is you are ordering. Orders can be increased, decreased or delayed as required with a simple phone call.
From personal experience it is better to place a small order than collecting brochures and business cards. After seeing thousands of displays you probably will not remember where the card is from and you will be too busy running your handmade jewelry business to even look through them anyway.
Making the right preparations will ensure your buying success. Research is key, these days everyone is online and trying to provide you all the information you need to make the correct buying decisions for your stores. Please check out these tips for preparing for Wholesale Jewelry and Gift Shows.