Beginning a handcrafted jewelry blog is a great way to market your handmade jewelry business as well as creating a personal bond with your customers. People prefer to buy handcrafted jewelry from someone they know and trust. Blogging is an excellent method of building a stronger relationship with customers which will increase the likelihood of a customer purchasing handmade jewelry from you in the future.
When marketing your handcrafted jewelry it is important to keep in contact with your previous customers to remind them that you have beautiful handcrafted jewelry that is available any time of year. They do not have to wait until the next craft show to see your latest handmade earrings and bracelets. Every time you have new designs you can post photos on your blog and take orders online. In this simple way you can use blogging to sell more handcrafted jewelry.
Try to make blog entries at regular intervals to establish a following. By promoting your handmade jewelry blog using social networking sites you will be able to build a following more quickly. The more often you update your blog the more likely you are to establish your handcrafted jewelry business online. Posting times can be easier if you set up a schedule so that you try to write something new every week or so. You will find that the routine becomes second nature after a while.
There are many ideas you could include in your handmade jewelry blog. A great post is to tell the story about you and your handcrafted jewelry. When you started making your unique handcrafted jewelry, how you create your unique jewelry and where you find inspiration for your designs. This type of information will not only bring your handcrafted jewelry designs to life for your customer, it will also build a personal relationship between you and the reader. People will feel as if they know you.
Posting photos of your newest handmade earrings and handmade bracelets will keep everyone up to date with your latest handcrafted jewelry designs. Let your customers know what techniques you used to create them and how they can order these new designs. Showing photographs of your unique jewelry creations will make your customers aware of the variety available.
Inform your customer of upcoming craft shows where you will be displaying your handcrafted jewelry. Let customers know about any special sales or discounts that are available. Ask your readers what craft shows or local events they would recommend. This is a great way of finding new shows.
There are so many ideas than can be included in your handcrafted jewelry blog. The most important thing is continuing contact with your customers providing interesting and useful information that will keep everyone coming back to your blog to hear the latest news relating to you and your handcrafted jewelry business. Building customer loyalty is necessary to any successful business.