One of the most important parts of exhibiting your handmade jewelry at craft shows is preparation. Everything needs to come together perfectly for the show to be a success. It takes planning and proper execution that comes only with experience.
Design your handmade jewelry booth for quick and easy set-up and tear-down. Displays that fold together, stack or pack in well fitting boxes will decrease damage and reduce the amount of time needed to pack and unpack. Plastic containers and waterproof covers are a must if you are participating in outdoor craft festivals.
We always displayed our handmade earrings on padded boards or in frames that could be packed as they are with many earrings so we did not have to individually package each pair. We grouped the earrings into sections and included the price so we were ready to start selling handmade jewelry. We covered the entire board with sponge to prevent any damage to the earrings and put into thick plastic bags so just in case an earring fell off it was always in the bottom of the bag. Depending on the booth setup the handmade earrings board had either a hook for hanging or a hinged support for table top.
For handmade bracelets we had wood cases made to hold the bracelets upright perfect for display and easy to pack 20 bracelets at a time. Each tray held a different style of cuff bracelet in the full range of designs. We actually came up with the idea from doing wholesale jewelry shows. Each space was labeled with the handmade bracelet code number to make restocking much easier as well.
Handcrafted necklaces were bulked packed as well in a roll. Get a piece of material that matches your display, velvet is excellent, and make a necklace pad, attach the necklaces with u-pins, set up the distance between each necklace so that it is attractive and then carefully roll the fabric from the top down to pack up. This works well for chains with pendants. Roll from the side for bulkier necklaces.
Handmade rings were displayed in ring trays. There really is not anything better than the standard foam ring displays that are available from wholesale suppliers. Cover the display with sponge and plastic bag for added protection.
During the last hours of the craft show when it slows down, replace any sold items so your handcrafted jewelry displays are full and ready to go for the next show. Handmade earrings, bracelets, necklaces and rings should have their own boxes for extra stock which can be restocked in between shows knowing that your handmade jewelry displays are full. We stapled the bags of the same designs together so it was easy to see which designs were running low.
For many years we traveled to outdoor craft fairs and art festivals. It is a fun and exciting way of life. There were however several times that the weather did not cooperate and quick packing was necessary. By setting up your booth display in a way that items can be packed and unpacked quickly you will not only save time but avoid costly damage to your handmade jewelry. It takes years of experience to learn how to display handmade jewelry at craft shows to make the best impression on your customers.