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Handmade Jewelry Blog by Copper Reflections publishes articles related to wholesale handmade jewelry business.

How to Promote Handmade Jewelry Websites for Google

I have to admit I have been taking a break and doing the spring cleaning but it is time to get back to writing and promoting our handmade jewelry website. It is important for every business to have a website. If you do not have one yet, you can create a free business website to get you started. After that you need to be reading as much as you can from Google, which is the best source for information regarding website promotion.

Southwestn Native Kachina  Bracelet

Kachina Native Bracelet






There are many small things that everyone can easily do to promote their website but if you do these the wrong way it can seriously damage all your efforts. With the newest wave of Google updates you can take everything you have learned so far about SEO and toss it in the circular file. It seems nothing but great content is going to get to your handcrafted jewelry website to page one. All that great content that you and you alone create is going to bring you to the top of the page.

Hummingbird Jewelry Handmade Bracelets

Handcrafted Bracelets Hummingbird Jewelry



There have been many changes in the last couple of months and many handmade jewelry websites have gotten lost in Google’s ranking pages. It is hard to know exactly what to do now to get the better results but checking with Google’s guidelines and forums seems to be the place to start.



It goes without saying then that anyone wanting to rank well in the search engines should stay clear of all the search engine optimization companies who promise over night results. Whatever they promise the results are short lived and do your handmade jewelry website more harm than good. Save yourself some time and send all those unwanted emails from SEO companies straight to the trash bin.

Colorful Horse Bracelets

Colorful Horse Bracelet



We have all heard that once you get to page one the only difference between number one and ten are the number of back-links coming to your handcrafted jewelry site. There are many different ways to get back-links such as article submissions, blog commenting, guest blogging and directory listings. All of these are now on Google’s bad list because many people have abused these types of links.

Handmade Earrings Dragonfly Jewelry

Dragonfly Jewelry Handmade Earrings



Great content and only great content is going to get your handcrafted art jewelry website to page one. This creates another small problem because most handmade jewelry sites rely on not content but images. Great photos are needed to sell handcrafted jewelry to your customers. Some people may glance at your content or about us page but the vast majority will be sold on the pictures not the copy-writing. Make sure all your handmade earrings and handmade bracelets photographs are optimized for quick loading as well as having alt attributes and title tags.



Optimizing the on-page factors is still the best way to get found by Google. Meta tags, title tags, alt attributes are all aimed at providing information to your website visitors as well as the search engines. Sometimes a page becomes over-optimized so take a step back and look at your website as a visitor would. Try to make a user-friendly site as well as a search engine friendly site. If possible have someone else look at your site. Fresh eyes may be able to spot problems that you do not see.

Google says they are trying to level the playing field so that the best sites with the best content will make their way to page one. After years of work to get to page one many companies now find they are no where to be found. They need to get back to the basics and write great content, using social networks to showcase your latest work and promoting your handmade jewelry within your niche market.

20 Responses to “How to Promote Handmade Jewelry Websites for Google”

  1. Ian Nicholson Says:

    Hi, I enjoyed this article and think good quality page content is definitely the no 1 factor in getting good page rank, all those blood sucking seo people can take a back seat. Thanks,

  2. Finola Prescott Says:

    Wow…interesting article: I’m no web genius, but have decided to do my own site this year so getting this heads up helps otherwise I’d be studying out of date techniques.

    Please do keep us informed as you learn more!

  3. Laura Says:

    Thank you for shedding some light on this topic. I have been looking for this information for a long time. Everything is so vague with regards to SEO as the writers are trying to write for everyone instead of niches. I got lost while reading so many articles that had no relevance to handmade jewelry marketing. Thank you so much! Laura

  4. Joyce Dutka Says:

    I have added jewelry to my website. How can I get people to look at it and purchase it? They are one of a kind hand made designs.

  5. Pam Says:

    Great post. I have been putting off writing content for my handmade jewelry website, but I think I can no longer put it off. It’s so tedious and time-consuming, but it must be done. Thanks for the kick in the pants.
    Pam Branch Designs

  6. Richard @ Sudbury Custom Jewellery Says:

    Beautiful handmade copper jewellery! Keep up the good work.

    As an example to take from this post, the author has contextual links with keyword rich anchor texts.

    Tip: Be sure to include the right keywords in your blog post title and within the contextual content of your posts as well.

    Works wonders for our jewellery website online marketing.

  7. Handmade Jewelry by CopperReflections.com Says:

    The two most important factors for handmade jewelry websites are great photos and sharing on social networks. Photos should capture the piece perfectly and be a large picture to show up in image searches but still small enough to load quickly. Sharing all your great photos is the next step to get traffic to your site and hopefully increase sales.
    Best of luck to you, Jennifer

  8. Handmade Jewelry by CopperReflections.com Says:

    Sometimes it is hard to know what will work to get to page 1 as the rules keep changing. One thing for sure is to have your keywords in the url helps quite a bit so that is something you need to think of before you start your website, but you can always include your keywords in the page title and meta tags if the url you want is not available.
    Best regards, Jennifer

  9. Matt Beaudoin Says:

    Great article. I’ve been recommending to my friends to write content as though you were talking to a friend about what you made. Keyword stuffing and the black hat SEO are, at best, short term bumps that won’t help as Google changes things up. At worst, Panda will punish people that it believes are using uncouth practices. Your discussion really boils down the essence of what we need to work on to be seen more in Google’s search engines.
    Thanks for taking the time to write this, Matt

  10. Sarah Says:

    Thank you for the info… sometimes just getting a little direction is all you need. I’m going to check out Google and read as much as I can too. And, forget about the SEO salesman that keeps calling me:).

  11. yazmine Says:

    I understand that there has to be a title for every page,but what about sub-title or description for each piece of jewelry.Will that show up on the search engine.For example here is a description of a jewelry…handcrafted n handpainted bracelet. Can someone give me a feed back on this please.Thank you.

  12. Ian of iana Jewellery Says:

    A good article to read. As you say, images are the dominant and prime ingredient for a jewellery site and it seems that a lot of eCommerce sites are not set up in such a way that alt text for product images can be added and found by a search engines. On many such sites the images don’t show their alt text, not because the site owner does would not have wished to have entered image alt but because the site is not using code in such a way that the code will display it. This can be checked when viewing the pages source code in the browser’s source code view.

    The topic was about websites for Google so a further comment is to consider how does Google make a judgement about the the quality of the handcrafted items? Quality is subjective and I wonder how Google would read the image as a human would to ascertain quality and derive meaning beyond the mere presence and addition of an image’s alt text? Presumably we may have to write more about the product to increase text and raise the Google page score – but we may then find ourselves writing waffle that is self-evident to the reader able to interpret the image. They they not like this mist and may even tire of the page on which the jewellery was first seen because they did not perhaps visit the site in the first place with the intention of encountering a lengthy read.

  13. Beaded Jewelry Says:

    Thank you for stressing to produce great content for good rankings. yes, it is true. After many tricks, I do end in writing articles as it is the only fruitful method to bring ranking along with visitors.

  14. Janjirarities Says:

    Great information. I am very new with online business. I try to generating the traffic to my website and reading your information it very helpful Mahalo nui loa,

  15. Kelly Erb Says:

    Thank for the advice. I started my web site but have yet to be able to find it through and kind of search even though I have paid to advertise and published it on many search engines according to their standards. It can be very frustrating.

    Nanny’s Bead Place

  16. Handmade Jewelry by CopperReflections.com Says:

    Google seems to like brief descriptions that really describe the item in the picture. Try not to overdo tags.

  17. La Femme Jewellery Says:

    It is really difficult to actually spend time blogging, update your website AND craft your jewelry, especially when you have a household to run as well. My keywords are good, getting the results but I agree, my content is probably letting me down. Oh, for more hours in a day….

  18. Jean Forman Says:

    I wish I had read this sooner – -before I actually paid for two months of search engine optimization! I just cancelled the service. Actually, my website numbers went down, and now I know it is probably because of changes at Google. Now I just have to add more content! Thanks.

  19. EternoJewelry Says:

    This blog is really helpful! My partner tried an SEO company for his own business paid £4,000 per month and their rankings are still in the doldrums so they stopped that. I am trying to update my website at the moment but I cant keep up with the changes google keeps making plus if you had to spend time twittering, facebooking blogging when would you have the time to actually create anything. Cause once you have created something you have to take photos, then describe the list is endless. I can only say thank heavens for blogs like this one! xx

  20. Kay Morgan Edwards Says:

    Great information. Thanks for posting. I hope to increase sales at my etsy shop.

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