I have to admit I have been taking a break and doing the spring cleaning but it is time to get back to writing and promoting our handmade jewelry website. It is important for every business to have a website. If you do not have one yet, you can create a free business website to get you started. After that you need to be reading as much as you can from Google, which is the best source for information regarding website promotion. There are many small things that everyone can easily do to promote their website but if you do these the wrong way it can seriously damage all your efforts.
With the newest wave of Google updates you can take everything you have learned so far about SEO and toss it in the circular file. It seems nothing but great content is going to get to your handcrafted jewelry website to page one. All that great content that you and you alone create is going to bring you to the top of the page.
There have been many changes in the last couple of months and many handmade jewelry websites have gotten lost in Google’s ranking pages. It is hard to know exactly what to do now to get the better results but checking with Google’s guidelines and forums seems to be the place to start.
It goes without saying then that anyone wanting to rank well in the search engines should stay clear of all the search engine optimization companies who promise over night results. Whatever they promise the results are short lived and do your handmade jewelry website more harm than good. Save yourself some time and send all those unwanted emails from SEO companies straight to the trash bin.
We have all heard that once you get to page one the only difference between number one and ten are the number of back-links coming to your handcrafted jewelry site. There are many different ways to get back-links such as article submissions, blog commenting, guest blogging and directory listings. All of these are now on Google’s bad list because many people have abused these types of links.
Great content and only great content is going to get your handcrafted jewelry website to page one. This creates another small problem because most handmade jewelry sites rely on not content but images. Great photos are needed to sell handcrafted jewelry to your customers. Some people may glance at your content or about us page but the vast majority will be sold on the pictures not the copy-writing. Make sure all your handmade earrings and handmade bracelets photographs are optimized for quick loading as well as having alt attributes and title tags.
Optimizing the on-page factors is still the best way to get found by Google. Meta tags, title tags, alt attributes are all aimed at providing information to your website visitors as well as the search engines. Sometimes a page becomes over-optimized so take a step back and look at your website as a visitor would. Try to make a user-friendly site as well as a search engine friendly site. If possible have someone else look at your site. Fresh eyes may be able to spot problems that you do not see.
Google says they are trying to level the playing field so that the best sites with the best content will make their way to page one. After years of work to get to page one many companies now find they are no where to be found. They need to get back to the basics and write great content, using social networks to showcase your latest work and promoting your handmade jewelry within your niche market.