Every handcrafted jewelry artisan would like to have retail and wholesale jewelry customers remember them as well as their unique art jewelry. The secret to making a lasting impression, and ultimately trust, is simply treating each and every customer as if they are the only customer in the world!
I know it sounds too simple, but think about the people you remember and the reasons why you remember them. Great customer service presented in a sincere manner is so hard to find these days that it becomes memorable.
Every part of modern life has become impersonal from automated bank tellers, automated check outs at the grocery store to internet shopping. There are actually weeks where we do not talk to anyone outside of the family. I find it hard to believe that we are the only ones feeling like this. It has just become an ordinary part of life to spend our time in front of a computer.
Next time you are at a craft show or wholesale jewelry show, when a customer approaches your handmade jewelry booth promise to see them as if they are your only customer and treat them the way you prefer to be treated. You will be amazed at what a simple act of courtesy can accomplish. Your customer will buy handcrafted jewelry from you again and again. Many times customers have said that they came to the show specifically to see our new handmade earrings and handmade bracelets. One of the added benefits is that people will spread the word to their friends as well. Excellent service leads to happy customers who are always your best advertising. Building handmade jewelry customer loyalty can be the key to business success.
A welcoming smile and a sincere hello go a long way towards establishing a positive interaction with your handmade jewelry customer. Listen carefully to what they want and do your best to find the perfect unique gifts whether it is for themselves or for their gift store.
Always ask if there is any other way you can be of help to your customer. Give them your business card with your email address so that they can contact you if they have any other questions or concerns. Let them know that you are always available to help which shows that you appreciate their business.
Many times we have added a small inexpensive item just to say thank you for choosing our unique jewelry. For wholesale jewelry customers we add a few small items for them to give to their own customers to show their appreciation.
Good customers are hard to find and harder to keep in the competitive marketplace today. As a business person you must go the extra mile with superior customer service. Always try to make every handcrafted jewelry customer feel special as if they are your only and best customer.