Probably you started making handcrafted jewelry just for fun as an outlet for your creative energy. At some point you realized you could make some extra money from your hobby and began selling your handmade art bracelets and earrings. After that point, you also need to think like a business person and create designs that fit into a niche market in order to have a successful handmade jewelry business.
The most important factor in running a successful handcrafted jewelry business is innovation. Creating your own niche market within the niche is going to be your key to success. Everyone can put beads on an ear wire and say they make handmade earrings, but without your own creative touches you will not be able to build a successful business.
Retail stores are filled with mass produced jewelry so you have to make your jewelry unique, something that appeals to everybody and at a reasonable price. You need to create a demand for your designs with different techniques that you will become known for and that will set you apart from the competition. Creating your own niche within the handmade jewelry market is that something special whether you incorporate historical motifs or brilliantly colored gemstones it is up to your creativity and individuality.
Even if you just go to local craft shows you have probably noticed several other people trying to sell handmade jewelry. It is a very competitive marketplace whether it is craft shows or on the internet. You need that extra something that sets you apart from the rest. Once you find your special something you have to constantly be updating and showing your personality in each piece. Making matching sets of handmade earrings, bracelets, rings and necklaces will increase sales dramatically.
We have been making handcrafted jewelry for almost 30 years and still find that we are constantly thinking of new designs, techniques and styles. Every business needs to evolve with the marketplace and fashion trends. Listen to your customers and get their ideas because it can lead you in new directions that you never thought of before. Do not think of it as criticism of your work but encouragement to try something different. You do not have to have just one style; you can have many unique jewelry styles incorporating your creativity that could open new marketing opportunities. If you are hesitating consider it a custom order just to see if it works or not. Experimenting has never been a bad idea and you can get some surprising results or it can lead you in another direction entirely.