Summer is the season for art shows, craft fairs, festivals and jamborees. Many of these have been running for decades and draw great crowds. You would think that this would be the perfect environment to sell handmade jewelry. However, sometimes the sales are disappointing. Maybe it is too hot or raining or everyone is saying your prices are too high. Especially in summer, shows tend to attract people who are looking for lower price points. For these times, it is important to have a diversified price range. If, in general, your jewelry is elaborate and high priced, you need to also create some lower priced earrings and bracelets. This diversification will ensure that every show is a good show.
Many of the summer shows have a theme like horse, cat and dog shows. Having the right selection for each is essential. Over the years we have added many new designs to attract every type of customer, our latest being dog jewelry. Listening to your customers is extremely important and following up by creating something that will appeal to them personally. We have tried to cover many different areas with our unique designs so that where ever we display our work there are themes that are popular with the audience. It takes time to learn what sells in what place but after a few shows in an area you will have a better idea of what the public wants.
It is difficult to predict the weather but having the correct items at the right price for the market will greatly increase your chances of having the best summer season ever. With over 30 years of experience we have participated in many shows in Canada and the United States. There is opportunity every where so don’t be discouraged because something positive may come out of even the worst show. You never know when you could meet with a local store owner who loves your handmade jewelry and continues to carry it for years.