When purchasing handmade jewelry, you might be frustrated when trying to find just the right size, color and material. It is especially difficult if there are few handmade jewelry retailers in your local area. That is one reason online shopping for handcrafted jewelry offers so many benefits. There are thousands of handmade jewelry retailers online that offer handmade earrings, handmade bracelets, handcrafted necklaces and unique rings, so you can easily find the perfect unique gifts for your budget. And with the whole world of handmade jewelry at your fingertips, you will never complain about the selection!
An important factor to consider in shopping for handmade jewelry online is how to find the perfect gift. Nothing is more of a nuisance than ordering handmade earrings only to find out they are too big, too small or too heavy when your order arrives. Before ordering online, be sure to take accurate measurements to ensure you get what you want. Look for handmade jewelry websites or Internet shopping malls featuring explanations of actual sizes for their handmade earrings and handmade bracelets. Also, compare material types, and be sure to read the care instructions for all items.
Online shopping for handmade jewelry enables you to find specific items and colors to suit almost anyone. If you own a floral pattern bracelet but with no handmade earrings to match it, you can search the Internet for that perfect matching set. There is sure to be a pair of handmade earrings for you at an online handmade jewelry shop. The good news is you will be able to find the particular handcrafted jewelry pieces needed without fighting store crowds, standing in long lines, or wasting fuel running from store to store.
Another benefit of shopping on the Web for handmade jewelry is you can shop any time. You can shop late at night or early in the morning before leaving for work. You can do all your holiday shopping while saving time and money, and find unique jewelry gifts and handmade fashion accessories for your mother, sister, aunt, friend or co-worker. There are so many reasons to buy handcrafted jewelry for your loved ones.
One of the major problems with online shopping is payment. Website security is a high priority to keep your information private. The use of third-party payment services like Paypal is convenient and worry free. These services do charge fees but are secure. Another option is the cyber credit card offered by some banks. This is a one time only card number that is pre-loaded with the exact amount of the purchase you would like to make so you do not have to worry about unauthorized charges.
Use the power of the search engine to your advantage when shopping for handcrafted jewelry. Search features can help you narrow your search so you will not need to sift through hundreds of handmade jewelry websites before finding the items you want. Use specific terms in your searches, such as “handmade copper jewelry” or “handmade dangle earrings” including exact details and materials if you want to be really specific. Some Internet shopping malls offer helpful search features within their sites to make finding products a cinch. But beware of making your searches too specific as you might miss out on some great handmade jewelry if you narrow it too much!
As handmade jewelry artisans we like to focus on making handcrafted jewelry, not so much the selling of it. But in order to continue to making our artisan jewelry and doing what we love, we need to be able to sell it at a price that we make money. It is very important that handmade jewelry artists learn how to price their handmade earrings and handmade bracelets correctly to be able to sell handcrafted jewelry quickly and at a profit.
There is no single approach to pricing your handmade jewelry. What you will be able to sell your handcrafted jewelry for depends on a variety of factors, such as your ability as an artist, the demand for your style of work, how well established you are and many more. If you are just starting out or if you have been creating handmade jewelry for a while and you are looking to start selling it, there is no need to worry about all the factors. Focus on the cost of materials and the time it takes to create each handcrafted jewelry piece. There are strategies and pricing structures that you can put in place to build a customer base and gradually increase the perceived value of your handmade jewelry.
We would all like to start out selling our unique handmade jewelry pieces for hundreds of dollars but the simple truth is that without demand or a designer label it is not likely to happen. However, as a new handcrafted jewelry artisan just entering the marketplace you have the unique opportunity to establish buyers who can grow with you, perhaps into avid collectors of your work. And the simple fact of the marketplace is that collectors mean demand and demand means increased sales as well as heightened prices for your work. But before we get too carried away, take a step back and look at how we can price our unique handmade jewelry to get to this point.
As an entry-level handcrafted jewelry artist, you need to look to sell to entry-level buyers, which will inevitably mean entry-level prices. And again, these prices can depend on the particular market you are looking to sell to and the type of unique jewelry you are trying to sell. You will need to do some research, find some similar handmade jewelry artisans in your area or similar handmade jewelry pieces for sale, and decide what the common price points are. It may be very low, under $20 or for more elaborate styles above $50. Either way, you need to find a reasonable price point to start with depending on the cost to make the handmade jewelry piece and the amount of time it takes to create. Nothing is written in stone, if you find certain handmade earrings and handmade bracelets are selling quickly, you could raise your average price on those items and lower the prices on the slower selling pieces.
Once you have sold your first few handmade bracelets and handmade earrings, you should be starting to create a customer base. This does not necessarily need to only include people who have purchased your work, you may have come across people who are genuinely interested in your work that you could include in your customer base to market your handcrafted jewelry to in the future. The idea here is not so much to focus on selling your handmade jewelry now, but to establish ways in which you can continue to sell your unique jewelry in the future.
Make sure you align your pricing with the current target market you are looking to sell into. Knowing who your customers are is very important. The age range directly influences pricing strategies for your handmade jewelry. If you are making funky, bright colored handmade bracelets for a younger person then your prices need to be lower than if you are making sophisticated handmade earrings for the 35 – 50 age range. Younger people usually have less money so you need to make the price reasonable.
You do not need to continue selling your handmade jewelry at the initial price points you establish. Remember that as your customer base grows larger and with customer loyalty for your handcrafted jewelry the demand increases, your average price point for your handmade earrings and handmade bracelets can also increase. Also take into consideration that the more experience you have making handmade jewelry the quicker and more cost effective you will be able to create each handcrafted jewelry piece. Once you have a great line of profitable handmade jewelry you may want to expand into the handmade wholesale jewelry market and begin to wholesale jewelry to gift stores and handmade shops.
Many people use handcrafted jewelry to help express their individuality and how they feel feeling on any given day. Some ladies love glitter and sparkle, gold and silver, bright colors like hot pink to make them the center of attraction where ever they go. Others prefer simple, classic styles in subdued colors and earth tones that give an air of sophistication and elegance. Still others choose to show their love of nature and their free spirit by selecting butterfly jewelry, hummingbird jewelry or wolf jewelry. What ever style handcrafted jewelry you prefer you are sure to find the perfect handmade jewelry just for you.
There is a disturbing trend toward mass-produced, low quality, generic jewelry, which still costs as much as real handcrafted jewelry without the character or charm of authentic handcrafted jewelry. There are times when you have purchased something online only to feel disappointed, and at times, even betrayed that the picture looked so much better than the actual piece you received.
A friend purchased earrings from an internet jewelry website. They were silver hoops with gorgeous butterflies in the middle. Then she wore them to work and got several compliments, but then after a couple of hours noticed that one of the butterflies was missing. My friend contacted the company who had sold the earrings. The procedure was long and complicated to replace the butterfly jewelry earrings she just gave up.
One day my friend went to a craft show and visited many handcrafted jewelry artisans there who make all their own handcrafted jewelry. Every one of them would stand behind their unique handcrafted jewelry, no paperwork required. She bought several handcrafted bracelets and handcrafted earrings which are all beautiful, unique jewelry pieces and still look as good as they did when she bought them. The moral of the story is simple, handcrafted jewelry from a real person is the way to go.
Many of these same handmade jewelry artists had their own websites. Anytime and anywhere anyone can order the same beautiful handcrafted jewelry from real people not huge corporations. Handcrafted jewelry artisans put their hearts and souls into each pair of handcrafted earrings and the handcrafted bracelets they create. Each piece of unique handcrafted jewelry is made by hand with love and patience, and with appreciation for not only the handcrafted jewelry piece, but also the person who is going to wear it and cherish it for a lifetime. Handcrafted artisan jewelry can and should bring people together.
Everyone should pay more attention to the jewelry they buy and wear. Each handmade jewelry piece should reflect and emphasize your personal style whether you prefer classic, flashy or butterfly jewelry. Most importantly you should always feel special each and every time that you wear handcrafted artisan jewelry. Also, when you are wearing unique handcrafted earrings and handcrafted bracelets you will greater understand and appreciate the high quality and patient craftsmanship that handcrafted jewelry artisans put into their creations.