We hope that everyone had a happy and restful holiday season because 2013 is off and running with a full schedule of wholesale gift shows. New for this year are our unique colorful handmade earrings, bracelets and rings in a wide range of designs. We are very excited to show everyone our latest handmade jewelry.
We have teamed up with renowned artist Lynn Bean to re-create her beautiful paintings on handmade earrings, bracelets, necklaces and rings. This has taken our handcrafted jewelry to a whole new level. Lynn is famous for her painted ponies and fine detailed wildlife art. We hope you will enjoy her beautiful designs on our handmade jewelry.
As always our handcrafted jewelry is reasonably priced and high quality. Our philosophy is to create the most unique jewelry that is affordable as well as fun to wear. With our new colorful jewelry line we have tried to capture the spirit and beauty of nature that is all around us.
You will find a huge collection of colorful jewelry handmade using techniques that we have developed over the last year. The designs include all of our best selling themes with plenty of hummingbirds, butterflies, horses, wolves and many more. We are sure these colorful handmade bracelets, earrings and rings will be your stores best selling jewelry line for 2013!
The holiday season has begun and we would like to take this opportunity to wish everyone Happy Holidays. We know that for many people this is the busiest time of year for selling handmade jewelry retail. Many of you are probably already set up in a shopping mall for the Christmas season. Now you only need to focus on making sure that your display jumps out at customers and draws them in closer to see all of your fabulous handcrafted jewelry!
When we displayed our work in the shopping malls we always had the same type of display so we could easily adapt to the space provided by the mall management. Our basic display was 4 x 8 foot tables and sometimes the mall will provide the tables so you do not have to worry. Most spaces are 10’ x 10’ but some can be wider or longer and you can easily arrange the tables to fit the space. This gives you the inside area of the space for working as well as storage under the skirted tables.
We always had navy blue skirts with white table-top covers. White always makes everything stand out and attracts attention to your display. We built staircases and risers to display gift items in groups and add interest to the booth. Boards or frames are a great way to display dangle earrings (we covered the boards with fiberfill and white fabric). It is important to make everything accessible, people love to touch the earrings and hold them up to see how they look. This brings up two points for you to consider. The first consideration is always having a mirror on hand. The second is making sure to pay attention to every customer and have a clear view of the entire display for security. We didn’t have too many problems but better safe than sorry.
One of the most important factors in retail sales is friendly service. There were many occasions that a conversation early in the season led to sales in the last week. So do not get discouraged early in the season when people look and ask questions just to walk away. Always treat everyone as a friend and valued customer, mall walkers have to buy gifts too.
Whether participating in craft shows or selling at the local shopping mall people love to see that you are the artisan. Even if you sell other peoples jewelry as well, seeing you working in your booth is a great way to attract customer attention and increase sales.
Christmas shoppers love a deal even if it is a free gift box or a dollar off if they buy more than one pair of earrings or a matching handmade bracelet. I never forget the time a nice lady bought a $ 9.95 Christmas tree ornament for the Secret Santa exchange at work. I had engraved on the back of it for free, it took a minute. She came back a week later and bought 12 more, which I happily engraved for her again. By the time I finished engraving her ornaments there was a queue of people waiting with purchases in hand.
This brings us to another very important marketing strategy. Always have work to do during the slow times. Just like craft shows, people like to see that you are the artisan even if you are sorting beads, cutting out some of your jewelry pieces or attaching ear wires, working at your booth will attract people to see what you are doing and create interest in your artisan handmade jewelry.
Every handcrafted jewelry artisan would like to have retail and wholesale jewelry customers remember them as well as their unique art jewelry. The secret to making a lasting impression, and ultimately trust, is simply treating each and every customer as if they are the only customer in the world!
I know it sounds too simple, but think about the people you remember and the reasons why you remember them. Great customer service presented in a sincere manner is so hard to find these days that it becomes memorable.
Every part of modern life has become impersonal from automated bank tellers, automated check outs at the grocery store to internet shopping. There are actually weeks where we do not talk to anyone outside of the family. I find it hard to believe that we are the only ones feeling like this. It has just become an ordinary part of life to spend our time in front of a computer.
Next time you are at a craft show or wholesale jewelry show, when a customer approaches your handmade jewelry booth promise to see them as if they are your only customer and treat them the way you prefer to be treated. You will be amazed at what a simple act of courtesy can accomplish. Your customer will buy handcrafted jewelry from you again and again. Many times customers have said that they came to the show specifically to see our new handmade earrings and handmade bracelets. One of the added benefits is that people will spread the word to their friends as well. Excellent service leads to happy customers who are always your best advertising. Building handmade jewelry customer loyalty can be the key to business success.
A welcoming smile and a sincere hello go a long way towards establishing a positive interaction with your handmade jewelry customer. Listen carefully to what they want and do your best to find the perfect unique gifts whether it is for themselves or for their gift store.
Always ask if there is any other way you can be of help to your customer. Give them your business card with your email address so that they can contact you if they have any other questions or concerns. Let them know that you are always available to help which shows that you appreciate their business.
Many times we have added a small inexpensive item just to say thank you for choosing our unique jewelry. For wholesale jewelry customers we add a few small items for them to give to their own customers to show their appreciation.
Good customers are hard to find and harder to keep in the competitive marketplace today. As a business person you must go the extra mile with superior customer service. Always try to make every handcrafted jewelry customer feel special as if they are your only and best customer.