We hope that everyone had a happy and restful holiday season because 2013 is off and running with a full schedule of wholesale gift shows. New for this year are our unique colorful handmade earrings, bracelets and rings in a wide range of designs. We are very excited to show everyone our latest handmade jewelry.
We have teamed up with renowned artist Lynn Bean to re-create her beautiful paintings on handmade earrings, bracelets, necklaces and rings. This has taken our handcrafted jewelry to a whole new level. Lynn is famous for her painted ponies and fine detailed wildlife art. We hope you will enjoy her beautiful designs on our handmade jewelry.
As always our handcrafted jewelry is reasonably priced and high quality. Our philosophy is to create the most unique jewelry that is affordable as well as fun to wear. With our new colorful jewelry line we have tried to capture the spirit and beauty of nature that is all around us.
You will find a huge collection of colorful jewelry handmade using techniques that we have developed over the last year. The designs include all of our best selling themes with plenty of hummingbirds, butterflies, horses, wolves and many more. We are sure these colorful handmade bracelets, earrings and rings will be your stores best selling jewelry line for 2013!
The holiday season has begun and we would like to take this opportunity to wish everyone Happy Holidays. We know that for many people this is the busiest time of year for selling handmade jewelry retail. Many of you are probably already set up in a shopping mall for the Christmas season. Now you only need to focus on making sure that your display jumps out at customers and draws them in closer to see all of your fabulous handcrafted jewelry!
When we displayed our work in the shopping malls we always had the same type of display so we could easily adapt to the space provided by the mall management. Our basic display was 4 x 8 foot tables and sometimes the mall will provide the tables so you do not have to worry. Most spaces are 10’ x 10’ but some can be wider or longer and you can easily arrange the tables to fit the space. This gives you the inside area of the space for working as well as storage under the skirted tables.
We always had navy blue skirts with white table-top covers. White always makes everything stand out and attracts attention to your display. We built staircases and risers to display gift items in groups and add interest to the booth. Boards or frames are a great way to display dangle earrings (we covered the boards with fiberfill and white fabric). It is important to make everything accessible, people love to touch the earrings and hold them up to see how they look. This brings up two points for you to consider. The first consideration is always having a mirror on hand. The second is making sure to pay attention to every customer and have a clear view of the entire display for security. We didn’t have too many problems but better safe than sorry.
One of the most important factors in retail sales is friendly service. There were many occasions that a conversation early in the season led to sales in the last week. So do not get discouraged early in the season when people look and ask questions just to walk away. Always treat everyone as a friend and valued customer, mall walkers have to buy gifts too.
Whether participating in craft shows or selling at the local shopping mall people love to see that you are the artisan. Even if you sell other peoples jewelry as well, seeing you working in your booth is a great way to attract customer attention and increase sales.
Christmas shoppers love a deal even if it is a free gift box or a dollar off if they buy more than one pair of earrings or a matching handmade bracelet. I never forget the time a nice lady bought a $ 9.95 Christmas tree ornament for the Secret Santa exchange at work. I had engraved on the back of it for free, it took a minute. She came back a week later and bought 12 more, which I happily engraved for her again. By the time I finished engraving her ornaments there was a queue of people waiting with purchases in hand.
This brings us to another very important marketing strategy. Always have work to do during the slow times. Just like craft shows, people like to see that you are the artisan even if you are sorting beads, cutting out some of your jewelry pieces or attaching ear wires, working at your booth will attract people to see what you are doing and create interest in your artisan handmade jewelry.
We have been working non-stop on new techniques, new styles, shapes and designs for our handmade earrings. When making handcrafted jewelry the experimenting seems to be never ending. We started our latest project in February 2012 and now it is October and there are still more designs that we want to make. Some times you get a good idea and you just have to run with it. I keep saying enough already but oops there is another design begging to be a pair of earrings. Well, what are we to do? Just make it, that’s what.
There have been many times in our handmade jewelry making history when designing was hard and techniques just would not work properly. Right now it is not a problem but I’m sure that everyone has at one time or another had a difficult time with a new style or technique. What are you to do when things are not working the way you want? Perseverance is the only way to get through the tough times. When things are not turning out right try taking a step back; go for a walk, or a swim. Getting away from your studio can bring a fresh perspective to your work.
We have a file where we collect ideas; patterns, colors and shapes. Whenever we are stuck on a design we go back to the file and are sure to find something that sends us in the right direction.
In order to focus on making your handcrafted jewelry, especially a new technique, you need to be thinking clearly. Paying attention to the details is usually the key to success. The smallest deviation can produce inadequate results. Honestly, techniques need to be refined to the easiest to follow steps. This will allow you to re-create the same results every time, which is very important if you are selling your jewelry wholesale. Retail customers may love the fact that no two pieces are alike but that doesn’t necessarily work when you wholesale jewelry. Wholesale customers want the design they ordered, not a similar design, the exact same design.
Taking a break can at times be the only option. With all the pressures of modern life we sometimes need to do something just for fun. Take the family to the beach or the park or the library. You might just find a book on jewelry making that explains your technique better, or your daughter might make a drawing that triggers your inspiration. We all find our inspiration in different ways.