Winter is almost over and handcrafted jewelry artisans are beginning to plan for the spring and summer arts and crafts shows. Here are some tips to increase your handmade jewelry sales at craft shows.
With over 25 years of experience selling handcrafted jewelry at craft fairs there are many important marketing techniques that many people overlook. These are simple ways to increase your sales of handmade earrings and unique bracelets that are only learned from years of participating in shows. When displaying your handmade jewelry pay special attention to what catches the eye of your customers, where they enter the booth and when they leave your booth. Use these clues to know which areas need improvement.
The set up of your booth should be welcoming and open. Many exhibitors make the mistake of putting a table at the front of their booth. Try setting up tables in a u-shape so that people can come into your booth. Booth space is small so you must use every inch wisely.
Always welcome people into your booth, being friendly and sincere will increase your sales. People come to craft shows to meet the artist so each handmade jewelry piece has special meaning when they have talked to the artist.
Lighting is very important. Craft shows are known for poor lighting so you must use extra lights to make sure your booth stands out from the crowd. Well placed lighting can make an incredible difference in your sales.
Group your items so people looking for certain designs will easily find the matching handmade bracelets and handcrafted necklaces for the handmade earrings they have chosen.
Make sure to have a mirror close at hand. Ladies love to hold up the handmade earrings close to their ears to see how they will look when worn.
Along the same lines, wear your own handmade jewelry. People love to see how the handmade earrings and handmade bracelets look like on. Many times sales are made of the same items you are wearing at the craft show.
If there is a break in the traffic, have some work ready. Nothing attracts people to your booth then seeing you making the handcrafted jewelry right there. Carry a box with some tools, supplies as well as handmade earrings and handmade bracelets pieces. People who stop to watch will soon become customers.
This tip goes without saying but it is included only to be complete. Do not ever read a book or newspaper at a craft show. There is nothing worse or will make a customer run away faster than reading a book.
Every little detail counts when displaying handmade jewelry at craft shows. Have your handcrafted jewelry sales been less than you hoped? Try a few of these tips and see the dramatic effects small details can have on handcrafted jewelry and handmade gifts sales.
Crafters, Craft Shows, Craft Fairs, Crafter Malls Profit from Buying Handmade Jewelry by Copper Reflections
Jul 26, 2009 bracelets, butterfly bracelets, earrings, fashion jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, home-based business, hummingbird bracelets, necklaces, rings, small business, Uncategorized, unique gift ideas, unique gifts, unique jewelry, wholesale fashion jewelry, wholesale jewelry
Crafters know the best way of increasing the sales and the profits at craft shows, craft fairs and crafter malls, is to find the most original handmade jewelry, handcrafted jewelry, handcrafted artisan jewelry and the most unique jewelry that can not be found in all the gift stores. Unique handmade jewelry, handcrafted jewelry will be the reason that your customers will keep coming back for. If your craft business is the only place that is offering these unique handmade bracelets, handmade earrings, handcrafted necklaces, rings and brooches customers will have no other choice but coming back to you for birthday gifts, anniversary gifts, Christmas gifts as the handmade artisan jewelry will make the most unique gifts for her and unique gifts for men.
For many years the artisans of Copper Reflections participated in arts and craft shows, craft fairs and had displays in crafters malls throughout the United States and Canada. Gradually we slowed down on craft shows and began our wholesale jewelry business. Now crafters can buy handmade jewelry directly from us to sell at their craft fairs, craft shows, art festivals and crafters malls.
Handmade Jewelry by Copper Reflections provides the most unique handcrafted jewelry which makes a great addition to art and craft shows, craft fairs and crafters malls. For many years handmade jewelry, handcrafted jewelry has been the best selling items at craft shows. Craft fair exhibitors will see increased sales and profits by adding handmade jewelry by Copper Reflections to their handcrafted jewelry product lines.
Another important reason that you will have steady customers that will be coming back to your craft business every time when they need to buy birthday gifts, anniversary gifts, mens gifts, women’s gifts or Christmas gifts is that you have reasonable priced handmade jewelry, unique jewelry. Especially Christmas time when people have to buy many gifts for their loved ones, your prices on handmade jewelry, handcrafted artisan jewelry, unique jewelry will play a big role. Once you are known in the area with the most original jewelry, unique handcrafted jewelry, handmade artisan jewelry and the reasonable prices, this will be the best advertisement for your craft company; customers telling to their friends about your wonderful selection of unique handcrafted jewelry including handmade earrings and handmade bracelets. You will be surprised to see people will be coming long distances for unique artisan jewelry, handmade jewelry and handcrafted unique jewelry. Then your craft business becomes a success story.
At Copper Reflections, with our handmade jewelry designs and our artisans’ crafted jewelry, we have been aware of the importance of high quality, reasonable wholesale jewelry prices and the most unique jewelry. We know that when all these conditions are realized in real life the business becomes a success. This, of course, goes for all kinds of business, not only handmade jewelry, handcrafted jewelry, artisan handmade jewelry business.