The internet provides everyone with many opportunities for advertising and promoting their animal jewelry online. Taking advantage of all the opportunities is very time consuming; blogging, article submission, press releases, social networking. Handmade jewelry retailers and handmade jewelry wholesalers alike need to focus on branding and advertising in the right places. There are only so many hours in the day so you have to reach your target market and make sure they respond. You have only one chance to make a first impression, how do you ensure it is a good one?
Every wildlife jewelry artist needs a well optimized website. Research your target market and find the right keywords for your products. Use your keywords properly within your content to get good search engine rankings. Pay close attention to meta-tags creating title and description tags that will let search engines know what your webpage is about, but even more important is to tell your customers (or prospective customers) why they should visit your webpage. Don’t forget to use your keywords in the image alt attributes to let the search engines know what the picture is about.
Your website should reflect your personality and your creativity. You are the one who knows your handmade jewelry the best. People want to connect with the artist, feel comfortable and relaxed. High pressure flash may work for some but generally to be avoided. Show your work, tell your story and let your handcrafted jewelry do the rest!
Your website should be well organized with easy navigation. Every link is a good place for keywords and another chance to get into the search engine rankings. Search engines are your best friend and will send more targeted visitors to your handmade jewelry website than anything else.
Use blogs, press releases and article submissions to get back links as well as drive targeted traffic to your website. The more people that see your handmade jewelry the more likely they are to buy your handcrafted jewelry. The more often they see your name and your work, then they may refer other people to your sight giving you added exposure to your target audience.
Social networking is another great way to get your name out there. Although it can be very time consuming, but it would help your website to submit to bookmarking sites and social sites add to your handmade earrings advertising. The more active you are on the sites the more chances of connecting with the right people and even coming up in the search engines. Personally speaking, it’s better to focus on one or two sites than trying to be on everything. See what your response is and if it’s not working try something else until you find something that fits your personal style.
Just like making handmade jewelry, it’s a lot of trial and experimentation that in the end will yield the results that you want. The amount of time that all these things require is at times a little frightening. Focus is key to bring your handmade jewelry website into view. The online handcrafted jewelry marketplace is forever changing and you will constantly need to update and re-focus your efforts. All your efforts will be rewarded in time, enjoy the journey!
Oct 6, 2008 fashion jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, online marketing, small business, Uncategorized, unique jewelry, wholesale fashion jewelry, wholesale jewelry
Marketing yourself and your handmade jewelry business handmade earrings are always better to use than general ones. Yes, there maybe fewer people searching on those niche keywords, but you’ll have a better chance at reaching those people. A niche keyword is something narrower or more specific than a general term. “Jewelry” for instance, is a word that is part of every website selling jewelry.
The only ones making money on the internet seem to be people telling you how easy it is to make a million dollars online. There are so many scams that it becomes frustrating trying to do an honest business online. When all is said and done, it seems the only thing left to do is put ads on your site and make a little money to pay a few bills. That really wasn’t the plan we had in mind. We have worked hard to get traffic to our site to sell our handmade jewelry and unique gifts; we don’t want people clicking off our page to some other jewelry supplier. We want visitors to our site to become our customers. We have a 90% re-order rate with our wholesale jewelry and gifts.
Handmade jewelry business is a very competitive business to be in. One needs to be a creative artisan and has to come up with new designs, ideas and techniques to create handcrafted jewelry that people would like to buy. It is not a business of buy and sell. That product can be changed if it does not sell. A lot of thought and effort goes into creating unique jewelry bracelets and unique earrings. These unique jewelry pieces can not be changed so quickly if it is not the right product. So it is better to do lots of thinking on creating jewelry and handmade gifts to make sure that it will unique, what people would like and reasonably priced . Of course, the price of handmade jewelry and unique gifts is very important and it could be a deterrent factor even if the jewelry is unique. Please keep in mind the perceived value of your handmade crafts.
We initially went online so we didn’t have to print an 80 page catalog, the expense was killing us as we are constantly adding new products and handmade jewelry lines and revising items to make them sell faster. The website is so easy to keep up to date. We have saved a lot of money, quite a few trees and made it easier for our customers to order. Our website has done its job.
Our main source of targeted customers comes from Wholesale Jewelry Gifts Shows, but more and more we are getting inquiries from around the world because of our website. It takes a lot of time and SEO work to get the targeted traffic so don’t waste your efforts on the wrong keywords and phrases. Do your homework and you’ll get lasting results!
The effort you put into your website shows to your customers and the search engines as well. Approach it like a “real world” business and you will do well.
Tags: articles, blogs, copper jewelry, fashion jewelry, handcrafted artisan jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, internet marketing, online marketing, unique handcrafted jewelry, unique handmade jewelry, wholesale jewelry
Sep 10, 2008 fashion jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, home-based business, small business, Uncategorized, unique jewelry, wholesale fashion jewelry, wholesale jewelry
Getting your handmade jewelry website online is the easier part of having a handmade jewelry or animal jewelry website. You have to put lots of effort to make your wholesale jewelry website to the top pages in Google search so prospect customers can find you.
Search engine optimization is essential for handmade jewelry internet marketing. The handcrafted jewelry business is very competitive with millions of websites clamoring for top ranking in the search engine result pages. Using the right techniques can be challenging for wholesale jewelry marketers. Creating handcrafted jewelry is in itself a full time job so many people can not devote a great deal of time to their websites. It is important to use search engine optimization correctly to achieve the best results in the least amount of time.
Search engine optimization begins with the website. In order to make the unique jewelry website optimized effectively, it is important to keep in mind that each web page is separate and should have its own keywords. This means that not only the homepage needs to be optimized, but each page should also be optimized using the most appropriate keywords and long-tailed keyword phrases.
When employing search engine optimization techniques to the web pages, you must identify the main concept a page talk about and base the main keywords and phrases from that. For handmade jewelry websites most have pages for handmade earrings, handmade bracelets and handcrafted necklaces so focus on those keywords and related keywords. It is best to have only two or three phrases per page.
The title tag, meta description and meta keywords tags of each page should also be optimized with the chosen keywords and phrases. It is crucial to make the title tag and meta description attractive to your customers as well as the search engines. Most major search engines will use the title tag and description on the search engine results pages which means that this is what people will be reading once they search for a query relevant to your content. The meta keywords tag is not used by most search engines anymore but it is worth including just in case.
XML Sitemaps are great for making sure that Google and the other engines will be able to spider your entire site. While an XML sitemap will not directly impact your search rankings it can help as Google is more likely to see any changes more quickly and this in turn might have an impact.
Make sure that the most important pages on your site can be reached with as few clicks as possible from your home page. The fewer clicks you need to get to a web page, the more important is that web page.
Registering your site with Google Webmaster Tools would help you to find out any noted errors. This will help you solve some of the problems that you might have with your handmade earrings website.
It is a very good idea to have robots.txt file for your wholesale jewelry website. This is the first file all search engines look for every time they visit your site. Placing a blank robots.txt file in your root folder will not help with search rankings, it will help reduce 404 errors appearing in your log files.
It is always better to have pages that download fast as this will impact your organic search rankings. It is best to keep your load time to as little as possible. Faster downloading pages will keep your visitors longer at your website, instead of getting bored and leaving soon. So try to get your pages downloading fast and give your site visitors the best experience possible.
Server Up time is another important issue when it comes to optimizing your website as it will be a rather significant issue. If Google comes to visit your site once and it is down, not to worry, they will come back, but if Google visits your site often only to find that it is unavailable, you can find yourself with drastically down in rankings.
Tags: articles, blogs, business, copper jewelry, fashion jewelry, handcrafted artisan jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, unique jewelry, wholesale fashion jewelry, wholesale jewelry