First of all, let me just say that we have been making handmade jewelry for over 25 years. We have had a store, sold at craft shows, mall shows, wholesale gift shows and have a website. We have sold at retail, on consignment, wholesale direct to stores, orders taken by sales reps, jobbers and distributors as well as online. We have started with nothing and built our handcrafted jewelry business one step at a time. Honestly speaking, to those people who think they are able to jump right to the top of the ladder, you need to crawl before you run the marathon.
Every business needs a solid foundation and must be gradually built to achieve success. There are very few who have the financial means to start at the wholesale jewelry level. Wholesale gift shows are expensive, requiring a great selection of unique jewelry and needing professional looking displays so it is not something for those just starting out.
This being said it is my humble opinion that craft shows are the best way to build an enduring handmade jewelry business. Local shows tend to be less expensive and are a good way to get those first sales. You will perfect your booth display and learn what customers actually want. You will get the experience that will enable you to move onto the next step on the ladder.
Eventually you will need to travel to juried arts and crafts shows. The best shows attract tens of thousands of customers and are difficult to get into especially for handmade jewelry artisans but are well worth the effort once you are ready. Displays need to draw the attention to your booth and you should have something for everyone. Different price ranges and styles so that no matter where you are your sales will be strong.
Along the way you will likely run into some store owners who would like to buy your work to sell in their stores. Have a wholesale price in mind when you are pricing for your retail sales. Also whenever you are traveling have samples ready to show to stores and galleries on the way. Sometimes it is difficult to get up the courage to go into a shop and sell your work, but it will become second nature. If the manager or owner is not there be sure to get contact information and you can call them later.
Once you have a good cash flow established and have a great selection of unique jewelry designs you will be able to venture into wholesale jewelry and gift shows with confidence. Wholesale shows that focus on handmade gifts are the best but most shows have a handmade section as well. Wholesale gift shows are the mainstay of our business. Major shows attract qualified buyers from across the country and internationally.
Internet sales whether your own website or an online marketplace are easily set-up with little expense but success online requires a great deal of time dedicated to social networking. We consider our website as an online catalog to make our customers ordering easier and as such it is wonderful. Everyday we get inquiries from all over the world that would never have been possible before the internet. It takes time to get noticed with so much competition but once established it can be very successful.
Be positive and don’t get discouraged or frustrated, the handmade jewelry business can be demanding at times but it can also make all your dreams come true. It is a great creative outlet as well as bringing in some extra money when you are first starting out. Over time you will be able to expand your business according to your own needs.
Aug 18, 2009 bracelets, copper jewelry, earrings, fashion jewelry, handcrafted artisan jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, home-based business, necklaces, rings, small business, Uncategorized, unique gift ideas, unique gifts, unique jewelry, wholesale fashion jewelry, wholesale jewelry
Home based businesses are the easiest and often the most profitable. Handmade jewelry can be ones of the most creative crafts. With a little imagination and some hard but enjoyable work you will be able to succeed in the handmade jewelry business.
We know how to achieve success in the handmade jewelry business and believe that you can achieve your goals as well. Success in a home based business is a dream that many people share, but it’s not all fun and games. Do you want to do what you want, when you want? Then, you need a big inheritance from a rich relative! Making a business a success takes a lot of hard work and determination above all else. You will be doing all that you can, as much as you can. Success is everything you ever wanted, but it can be frustrating. You must be determined and push yourself above and beyond all your competitors.
The handmade jewelry business is very competitive but also very rewarding. To succeed you must be more creative to make the most unique handcrafted jewelry than your competition. You must offer better customer service than the others. Having a good relationship with customers will help your business succeed. Word of mouth is one of the most powerful advertisements for your business.
Working from home has many benefits especially if you have small children. You can be with them and build your business gradually. You will not have the extra expenses that are involved in a renting a separate work location. The space required can be anywhere, any size and there are few tools required so start up is relatively painless financially. Best of all you will be working in the comfort of your own home when it is more convenient for you.