Handmade Jewelry Blog

Handcrafted Jewelry Handmade Earrings Unique Bracelets Wholesale Jewelry

Handmade Jewelry Blog by Copper Reflections publishes articles related to wholesale handmade jewelry business.

What Makes Handmade Jewelry Unique Earrings Handcrafted Bracelets Sell Well

After twenty-five of experience, I still think that the best way of selling handmade jewelry and handcrafted unique gifts is to participate in art and craft shows. You can sell much better if you meet people and talk with them. So they will know you the artist better and they will have a better feel of your handmade jewelry creations. Touching your jewelry, learning how it is made and putting a friendly face behind it is going to make the world of difference in selling. The jewelry will have more value to them in an emotional way.

Handmade Bracelets, Unique Handcrafted Jewelry, Animal Jewelry Hummingbird Bracelets

Handmade Bracelets, Wildlife Jewelry Hummingbird Bracelets, Unique Handcrafted Jewelry

We have done craft shows for many years and we also wholesale our work. The best selling strategy is you. Your personality is your advantage over all the other handmade jewelry out there. Online no one knows the real you but at craft shows your individuality shines. People are drawn to not only the unique handmade jewelry on display but to your friendly smiling face. The conversation that develops will leave your customer with a great feeling of knowing the artist personally who created their favorite pair of handmade earrings.

For handmade jewelry artisans just starting out there is no better learning experience than craft fairs. Meeting your customers face to face, knowing what they are looking for and what they want is the foundation of a successful handmade jewelry business. You will quickly learn what your target market is and what niche market you should focus on.

There are many, if not thousands, of craft shows throughout the United States. Starting out local shows are great because they are usually cheaper and more convenient to do. You will discover the best way to display your handmade earrings, handcrafted necklaces and handmade bracelets as well as meeting other local craftspeople. If they have been doing craft shows for a while they will know all the shows in the area that are worth doing and steer you away from the fairs that are a waste of time.

Handmade Earrings, Animal Jewelry Cat Earrings, Unique Handcrafted Jewelry

Animal Jewelry Cat Earrings, Handmade Earrings, Unique Handcrafted Jewelry

Once you are ready you can venture into juried shows and national shows. These are very competitive so make sure your handmade jewelry is of the highest quality possible. Juried shows are more expensive to exhibit at but these shows attract thousands of people who are interested in all types of handmade gifts. After doing these crafts shows for a few years you will begin to have your own following of regular customers.

Larger craft shows are also a great place to meet local store owners who would like to buy your handcrafted jewelry and handmade gifts to offer to their customers. You will have to decide if you would like to wholesale jewelry as well. It depends on the type of handmade jewelry you are making and if you can produce enough handmade earrings and handmade bracelets at a reasonable price for store owners to sell well in their shops. Although you do not make as much profit per piece, you sell many more pieces at a time. If you make really unique jewelry that has high quality and good prices, you will be able to make much more money overall if you decide to offer your handmade jewelry to the wholesale jewelry market.

Lately I have noticed a lot of handmade jewelry artisans on the internet. While it is relatively easy and inexpensive to make your own handcrafted jewelry website, it takes a great deal of time and effort to rank well in the search engines. You need to learn how to market handmade jewelry online. A lot of jewelry artisans are not making any money and getting frustrated online. My advice is craft shows. There is nothing better than having someone ooh and aah over your handcrafted jewelry, not just leaving a comment to get a back link. At the end of the day you have some money in your pocket and a great sense of achievement that will energize you to create the most unique handmade jewelry ever.

 

This is an original article by Jennifer Hisir of Handmade Jewelry by Copper Reflections

How to Make More Money at Craft Shows Selling Handmade Jewelry Earrings Bracelets

Selling handmade jewelry can be a great way to turn your hobby into a profitable business. With hard work and creativity it is possible to make a good living making and selling handcrafted jewelry.

Handmade Earrings Handcrafted Jewelry Hummingbird Jewelry Earrings

Handmade Earrings Handcrafted Jewelry Hummingbird Jewelry Earrings

If you enjoy traveling then craft fairs and other public events is a route you may even have fun with. Many handmade jewelry artisans find that art and craft shows are excellent venues to sell their artisan jewelry. Preparing for the first few craft shows can be intimidating, but with careful planning and a little practice craft shows can become a major source of income. The most important factors to consider are:

1. The quality of the handmade jewelry offered by you and other exhibitors.

2. The originality of your handcrafted jewelry and your target market for your handmade earrings and unique bracelets.

3. The price range greatly affects your sales so you should have pieces in various ranges but keep in mind that lower price points always sell more so be prepared.

4. The demographics of the place where you are exhibiting which means you need to consider the age of the people attending and how much money they make.

5. Customer traffic directly affects handmade jewelry sales at craft shows. A well established show will have more traffic while a first year show may be slower.

Handmade Bracelets, Unique Handcrafted Jewelry, Horse Jewelry Bracelets

Handmade Bracelets, Unique Handcrafted Jewelry, Horse Jewelry Bracelets

The way your handmade jewelry is displayed might be more important than any of the above noted factors. Here are some tips to increase your handmade jewelry sales at craft shows. With over 25 years of experience selling handcrafted jewelry at craft fairs there are many important marketing techniques that many people overlook. No matter how beautiful the item for sale it must be displayed well in order to sell.

The set up of your booth should be welcoming and open. Try setting up tables in a u-shape so that people can come into your booth. Booth space is small so you must use every inch wisely. Always welcome people into your booth, being friendly and sincere will increase your sales. People come to craft shows to meet the artist so each handmade jewelry piece has special meaning when they have talked to the artist. People love to hear the story behind the design which adds value to your handcrafted jewelry.

Group your items so people looking for certain designs will easily find the matching handmade bracelets and handcrafted necklaces for the handmade earrings they have chosen. Your unique jewelry should be organized in an orderly fashion. Customers like to browse, but may not realize that there are multiple colors of an item or matching sets if the jewelry is not displayed well.

Make sure to have a mirror close at hand. Ladies love to hold up the handmade earrings close to their ears to see how they will look when worn. Along the same lines, wear your own handmade jewelry. People love to see how the handmade earrings and handmade bracelets look like on. Many times sales are made of the same items you are wearing at the craft show, especially to men buying gifts for their special lady.

Lighting is very important. Craft shows are known for poor lighting so you must use extra lights to make sure your booth stands out from the crowd. Well placed lighting can make an incredible difference in your sales. Make sure that cords are neatly hidden and the lights securely mounted.

If there is a break in the traffic, have some work ready. Nothing attracts people to your booth then seeing you making the handcrafted jewelry right there. Carry a box with some tools, supplies as well as handmade earrings and handmade bracelets pieces. People who stop to watch will soon become customers.  Having jewelry making tools is always a good idea just in case a customer requests a special handcrafted necklace or wants a shorter length of handmade bracelet. The more adaptable you are the more your sales will increase.

Every little thing counts when displaying handmade jewelry at craft shows. Try a few of these tips and see the dramatic effects small details can have on handcrafted jewelry sales. Every booth at art and craft festivals has its own unique style and feel. Each well-planned tent is a one room store. Good booths are attractive and inviting. Good booth displays will increase your handmade jewelry sales.

Increase Handmade Jewelry Handcrafted Jewelry Sales at Craft Shows

Winter is almost over and handcrafted jewelry artisans are beginning to plan for the spring and summer arts and crafts shows. Here are some tips to increase your handmade jewelry sales at craft shows.

Handmade Earrings, Handcrafted Jewelry, Horse Jewelry Earrings

Handmade Earrings, Unique Handcrafted Jewelry, Horse Jewelry Earrings

With over 25 years of experience selling handcrafted jewelry at craft fairs there are many important marketing techniques that many people overlook. These are simple ways to increase your sales of handmade earrings and unique bracelets that are only learned from years of participating in shows. When displaying your handmade jewelry pay special attention to what catches the eye of your customers, where they enter the booth and when they leave your booth. Use these clues to know which areas need improvement.

The set up of your booth should be welcoming and open. Many exhibitors make the mistake of putting a table at the front of their booth. Try setting up tables in a u-shape so that people can come into your booth. Booth space is small so you must use every inch wisely.

Always welcome people into your booth, being friendly and sincere will increase your sales. People come to craft shows to meet the artist so each handmade jewelry piece has special meaning when they have talked to the artist.

Lighting is very important. Craft shows are known for poor lighting so you must use extra lights to make sure your booth stands out from the crowd. Well placed lighting can make an incredible difference in your sales.

Group your items so people looking for certain designs will easily find the matching handmade bracelets and handcrafted necklaces for the handmade earrings they have chosen.

 Make sure to have a mirror close at hand. Ladies love to hold up the handmade earrings close to their ears to see how they will look when worn.

 Along the same lines, wear your own handmade jewelry. People love to see how the handmade earrings and handmade bracelets look like on. Many times sales are made of the same items you are wearing at the craft show.

 If there is a break in the traffic, have some work ready. Nothing attracts people to your booth then seeing you making the handcrafted jewelry right there. Carry a box with some tools, supplies as well as handmade earrings and handmade bracelets pieces. People who stop to watch will soon become customers.

 This tip goes without saying but it is included only to be complete. Do not ever read a book or newspaper at a craft show. There is nothing worse or will make a customer run away faster than reading a book.

Every little detail counts when displaying handmade jewelry at craft shows. Have your handcrafted jewelry sales been less than you hoped? Try a few of these tips and see the dramatic effects small details can have on handcrafted jewelry and handmade gifts sales.