Handmade jewelry sales are directly affected by your choice of store decor. Great atmosphere draws customers into your store to see all that your shop has to offer. Music often aids to set the perfect shopping mood. Your choice of jewelry displays will also increase your sales of handmade earrings, handcrafted necklaces, unique rings and handmade bracelets.
Handmade jewelry displays are important marketing factors that should be given great thought. The appropriate handcrafted jewelry display can easily make the difference between a sale and no sale of your handcrafted earrings and handmade bracelets. The difference between making a little money and making excellent money for all of your efforts is as simple as the appropriate point of purchase display.
One of the most important considerations for handmade jewelry makers is the selection of jewelry displays. Now, while this may seem a small point to consider when you are probably more concerned about designing, creating, and ensuring quality of your handmade jewelry products, it is a significant issue if you expect to sell your work. Part of the process of handmade jewelry creation or the art of making unique gifts, is the marketing of your handmade product.
To understand this point, just think about your own shopping and buying habits when you are looking for a unique gift. If you were to drop by a store that had handcrafted jewelry for sale, ask yourself how likely you would buy a handmade bracelet that was simply laid onto a table. Would the value you place on it increase if the handmade bracelets were artfully and beautifully displayed on a jewelry display or in an elegant gift box where you could see clearly that it would be perfect for you or a friend.
Displays can be very expensive especially when you are only starting out in the handmade jewelry business, or are only selling your creations at local markets or craft shows. However the appropriate handcrafted jewelry display will place greater value on your handcrafted necklaces, handcrafted bracelets and handmade earrings while at the same time dramatically increasing your handcrafted jewelry sales.
One of the options, other than purchasing displays, is to make your own. You can use a variety of material some of which you may have on hand already. For example, instead of buying a neck bust, you could carve one out of Styrofoam packing and wrap suitable cloth fabric around it. Or, you could make a necklace display stand by using old wood you have around your home. If you find you are not able to make these yourself in the way that you would like or simply do not have the time necessary, contact wholesale jewelry suppliers or packaging supply companies and purchase inexpensive handmade jewelry displays. You do not have to buy the most expensive displays but you need to have a handcrafted jewelry display that does not appear cheap.
Many handmade jewelry artists opt for gift boxes so you can display handmade earrings, handcrafted necklaces and handmade bracelets on the same jewelry display. Jewelry gift boxes not only add perceived value to your products they are easy for the customers who are buying your handmade jewelry as a unique gift for a friend. They will appreciate your consideration and return the next time they need to buy unique gifts.
Once the purchase has been made, do not make the mistake of placing the purchase in an old grocery bag which takes away from the image you want to create. Simply go to a wholesale supplier of packaging and get plain plastic bags, or if you are making an environmental statement, simply purchase the tried and true paper bags.
It does not have to cost a lot to add perceived value to your handmade jewelry. Careful thought and consideration will allow you to create simple and effective display ideas for your handmade earrings and handmade bracelets that will dramatically increase your sales of your handcrafted jewelry.
Learn more about the effects that handmade jewelry displays can have on retail sales with this article that offers great tips to increase sales with the help of handmade jewelry displays.
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How to Increase Unique Bracelets Earrings Necklaces Lockets Retail Sales with Handmade Jewelry Displays
Feb 23, 2009 bracelets, earrings, fashion jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, necklaces, rings, small business, Uncategorized, unique jewelry, wholesale fashion jewelry, wholesale jewelry
handmade jewelry displays have increased retail sales. We have seen that retailers who take advantage of our handmade jewelry display packages dramatically increase their sales and their reorder rate also increases.
One of the best ways to increases your unique jewelry, handmade bracelets and handcrafted earrings sales is to offer your customers a wider selections of choices. It always help to offer them jewelry displays. Most handmade jewelry displays are designed to hold handmade earrings, unique bracelets, handcrafted necklaces, rings, lockets, etc. This increases the number of multiple piece sales.
An important factor for sale increases in the 300-400% range has to be offering your customers a wider variety of choices. Most handmade jewelry displays are designed to hold handmade earrings, handmade bracelets, handcrafted necklaces, rings, lockets, etc. This increases the number of multiple piece sales.
Most handmade jewelry wholesalers offer retail display packages that are free of charge or the cost of the display is offset with free merchandise. Generally the buyer is responsible for the shipping charges of the display. Jewelry wholesalers will work with the retail store buyers to find the most suitable display for their stores taking into consideration space restrictions of the store itself. Large free-standing displays work well for bigger stores increasing the variety of designs, styles and products that you can make available to your customers. Smaller stores with limited space tend to opt for the counter-top displays.
Other points to consider when choosing a handmade jewelry display is your stores clientele as well as your stores traffic patterns:
A) If you are located in a tourist area where you have large numbers of people arriving at the same time, like bus tours, you need to have a good variety as well as quantity on the display. The larger free standing displays will make sure you don’t run out of the best selling designs and more people can view the product at the same time.
B) If your clientele is composed largely of repeat local customers offering a larger selection will increase your sales but the counter-top display is probably your best option. Always have a catalog close by in case they would to special order their favorite design if out of stock. You may want to reorder often so the products are always new and fresh to returning customers.
C) Keep in mind your stores’ security record, these are tough times and some stores are more vulnerable than others. In these cases, when ever possible place handmade jewelry displays in close proximity to the cashier where customers are in plain view. Having sales staff in those areas to help customers will also provide additional security.
D) Especially with handmade jewelry your customers always appreciate extra information so be knowledgeable on each product line you carry. Some wholesale jewelry suppliers will go that extra mile and supply literature regarding their products, cards or flyers, explaining how they make their unique handcrafted jewelry. This gives each purchase a personal touch and a connection with the artisans who have made the jewelry.
Handcrafted Jewelry and handmade earrings displays are well worth the investment and your store will benefit from greatly increased sales. Your customers will appreciate the wider selection of designs and styles to fit everyones tastes and budget. In these days of financial crisis it is important to offer your customers unique products of lasting quality and value.