The holiday season has begun and we would like to take this opportunity to wish everyone Happy Holidays. We know that for many people this is the busiest time of year for selling handmade jewelry retail. Many of you are probably already set up in a shopping mall for the Christmas season. Now you only need to focus on making sure that your display jumps out at customers and draws them in closer to see all of your fabulous handcrafted jewelry!
When we displayed our work in the shopping malls we always had the same type of display so we could easily adapt to the space provided by the mall management. Our basic display was 4 x 8 foot tables and sometimes the mall will provide the tables so you do not have to worry. Most spaces are 10’ x 10’ but some can be wider or longer and you can easily arrange the tables to fit the space. This gives you the inside area of the space for working as well as storage under the skirted tables.
We always had navy blue skirts with white table-top covers. White always makes everything stand out and attracts attention to your display. We built staircases and risers to display gift items in groups and add interest to the booth. Boards or frames are a great way to display dangle earrings (we covered the boards with fiberfill and white fabric). It is important to make everything accessible, people love to touch the earrings and hold them up to see how they look. This brings up two points for you to consider. The first consideration is always having a mirror on hand. The second is making sure to pay attention to every customer and have a clear view of the entire display for security. We didn’t have too many problems but better safe than sorry.
One of the most important factors in retail sales is friendly service. There were many occasions that a conversation early in the season led to sales in the last week. So do not get discouraged early in the season when people look and ask questions just to walk away. Always treat everyone as a friend and valued customer, mall walkers have to buy gifts too.
Whether participating in craft shows or selling at the local shopping mall people love to see that you are the artisan. Even if you sell other peoples jewelry as well, seeing you working in your booth is a great way to attract customer attention and increase sales.
Christmas shoppers love a deal even if it is a free gift box or a dollar off if they buy more than one pair of earrings or a matching handmade bracelet. I never forget the time a nice lady bought a $ 9.95 Christmas tree ornament for the Secret Santa exchange at work. I had engraved on the back of it for free, it took a minute. She came back a week later and bought 12 more, which I happily engraved for her again. By the time I finished engraving her ornaments there was a queue of people waiting with purchases in hand.
This brings us to another very important marketing strategy. Always have work to do during the slow times. Just like craft shows, people like to see that you are the artisan even if you are sorting beads, cutting out some of your jewelry pieces or attaching ear wires, working at your booth will attract people to see what you are doing and create interest in your artisan handmade jewelry.
How to Increase Unique Bracelets Earrings Necklaces Lockets Retail Sales with Handmade Jewelry Displays
Feb 23, 2009 bracelets, earrings, fashion jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, necklaces, rings, small business, Uncategorized, unique jewelry, wholesale fashion jewelry, wholesale jewelry
handmade jewelry displays have increased retail sales. We have seen that retailers who take advantage of our handmade jewelry display packages dramatically increase their sales and their reorder rate also increases.
One of the best ways to increases your unique jewelry, handmade bracelets and handcrafted earrings sales is to offer your customers a wider selections of choices. It always help to offer them jewelry displays. Most handmade jewelry displays are designed to hold handmade earrings, unique bracelets, handcrafted necklaces, rings, lockets, etc. This increases the number of multiple piece sales.
An important factor for sale increases in the 300-400% range has to be offering your customers a wider variety of choices. Most handmade jewelry displays are designed to hold handmade earrings, handmade bracelets, handcrafted necklaces, rings, lockets, etc. This increases the number of multiple piece sales.
Most handmade jewelry wholesalers offer retail display packages that are free of charge or the cost of the display is offset with free merchandise. Generally the buyer is responsible for the shipping charges of the display. Jewelry wholesalers will work with the retail store buyers to find the most suitable display for their stores taking into consideration space restrictions of the store itself. Large free-standing displays work well for bigger stores increasing the variety of designs, styles and products that you can make available to your customers. Smaller stores with limited space tend to opt for the counter-top displays.
Other points to consider when choosing a handmade jewelry display is your stores clientele as well as your stores traffic patterns:
A) If you are located in a tourist area where you have large numbers of people arriving at the same time, like bus tours, you need to have a good variety as well as quantity on the display. The larger free standing displays will make sure you don’t run out of the best selling designs and more people can view the product at the same time.
B) If your clientele is composed largely of repeat local customers offering a larger selection will increase your sales but the counter-top display is probably your best option. Always have a catalog close by in case they would to special order their favorite design if out of stock. You may want to reorder often so the products are always new and fresh to returning customers.
C) Keep in mind your stores’ security record, these are tough times and some stores are more vulnerable than others. In these cases, when ever possible place handmade jewelry displays in close proximity to the cashier where customers are in plain view. Having sales staff in those areas to help customers will also provide additional security.
D) Especially with handmade jewelry your customers always appreciate extra information so be knowledgeable on each product line you carry. Some wholesale jewelry suppliers will go that extra mile and supply literature regarding their products, cards or flyers, explaining how they make their unique handcrafted jewelry. This gives each purchase a personal touch and a connection with the artisans who have made the jewelry.
Handcrafted Jewelry and handmade earrings displays are well worth the investment and your store will benefit from greatly increased sales. Your customers will appreciate the wider selection of designs and styles to fit everyones tastes and budget. In these days of financial crisis it is important to offer your customers unique products of lasting quality and value.