The key to increasing your gift stores retail sales is to continually offer new unique gift lines that will encourage your customers to come back often to see what new items you have in your gift shop. One of the prominent niche markets is handmade gifts with a huge emphasis on gifts for animal lovers.
Near the top of the gift list for everyone is handmade jewelry. There are many types of handcrafted jewelry available from wholesale jewelry suppliers. One of the most popular styles is animal jewelry. Everyone has a favorite animal which makes gift giving easier for friends and relatives.
By offering your customers a wide assortment of animal themed jewelry you will make their selection of unique gifts quick and easy. When the stress of choosing the perfect gift is lessened then they will come back to your gift store every time they need to purchase gifts.
Animal jewelry has great variations that are sure to please every style and taste. From fun and whimsical to elegant and everything in between, animal themed jewelry is always the perfect unique gift for any occasion.
Displaying your selections of animal jewelry and handmade gifts for animal lovers all in one area of your gift shop will make it convenient for your customers to find matching designs of handmade earrings and handmade bracelets in the animal design of their choice.
Providing animal themed jewelry and gifts is one of the easiest ways to increase the sales of your gift store. This is what niche marketing is all about. Offering the products that your customers want in a large selection so they will be able to find the perfect gifts every time.
Keep in mind when placing your wholesale handmade jewelry orders that you should spread out the arrival dates of your purchases. This type of scheduling will also reduce the financial stress on your business. Your best selling animal jewelry lines and handmade gifts should be first to arrive with fill in orders several times during the year. New lines should be added frequently to keep your gift store full of great gift ideas.
You should try to arrange delivery for the week before major dates like Mothers Day and Fathers Day. Unique gifts for fathers could include western belt buckles, handmade bolo ties and unique money clips. Combine handmade gifts with his favorite animal theme for the perfect Fathers Day gifts.
Beginning a handcrafted jewelry blog is a great way to market your handmade jewelry business as well as creating a personal bond with your customers. People prefer to buy handcrafted jewelry from someone they know and trust. Blogging is an excellent method of building a stronger relationship with customers which will increase the likelihood of a customer purchasing handmade jewelry from you in the future.
When marketing your handcrafted jewelry it is important to keep in contact with your previous customers to remind them that you have beautiful handcrafted jewelry that is available any time of year. They do not have to wait until the next craft show to see your latest handmade earrings and bracelets. Every time you have new designs you can post photos on your blog and take orders online. In this simple way you can use blogging to sell more handcrafted jewelry.
Try to make blog entries at regular intervals to establish a following. By promoting your handmade jewelry blog using social networking sites you will be able to build a following more quickly. The more often you update your blog the more likely you are to establish your handcrafted jewelry business online. Posting times can be easier if you set up a schedule so that you try to write something new every week or so. You will find that the routine becomes second nature after a while.
There are many ideas you could include in your handmade jewelry blog. A great post is to tell the story about you and your handcrafted jewelry. When you started making your unique handcrafted jewelry, how you create your unique jewelry and where you find inspiration for your designs. This type of information will not only bring your handcrafted jewelry designs to life for your customer, it will also build a personal relationship between you and the reader. People will feel as if they know you.
Posting photos of your newest handmade earrings and handmade bracelets will keep everyone up to date with your latest handcrafted jewelry designs. Let your customers know what techniques you used to create them and how they can order these new designs. Showing photographs of your unique jewelry creations will make your customers aware of the variety available.
Inform your customer of upcoming craft shows where you will be displaying your handcrafted jewelry. Let customers know about any special sales or discounts that are available. Ask your readers what craft shows or local events they would recommend. This is a great way of finding new shows.
There are so many ideas than can be included in your handcrafted jewelry blog. The most important thing is continuing contact with your customers providing interesting and useful information that will keep everyone coming back to your blog to hear the latest news relating to you and your handcrafted jewelry business. Building customer loyalty is necessary to any successful business.
As handmade jewelry artisans we like to focus on making handcrafted jewelry, not so much the selling of it. But in order to continue to making our artisan jewelry and doing what we love, we need to be able to sell it at a price that we make money. It is very important that handmade jewelry artists learn how to price their handmade earrings and handmade bracelets correctly to be able to sell handcrafted jewelry quickly and at a profit.
There is no single approach to pricing your handmade jewelry. What you will be able to sell your handcrafted jewelry for depends on a variety of factors, such as your ability as an artist, the demand for your style of work, how well established you are and many more. If you are just starting out or if you have been creating handmade jewelry for a while and you are looking to start selling it, there is no need to worry about all the factors. Focus on the cost of materials and the time it takes to create each handcrafted jewelry piece. There are strategies and pricing structures that you can put in place to build a customer base and gradually increase the perceived value of your handmade jewelry.
We would all like to start out selling our unique handmade jewelry pieces for hundreds of dollars but the simple truth is that without demand or a designer label it is not likely to happen. However, as a new handcrafted jewelry artisan just entering the marketplace you have the unique opportunity to establish buyers who can grow with you, perhaps into avid collectors of your work. And the simple fact of the marketplace is that collectors mean demand and demand means increased sales as well as heightened prices for your work. But before we get too carried away, take a step back and look at how we can price our unique handmade jewelry to get to this point.
As an entry-level handcrafted jewelry artist, you need to look to sell to entry-level buyers, which will inevitably mean entry-level prices. And again, these prices can depend on the particular market you are looking to sell to and the type of unique jewelry you are trying to sell. You will need to do some research, find some similar handmade jewelry artisans in your area or similar handmade jewelry pieces for sale, and decide what the common price points are. It may be very low, under $20 or for more elaborate styles above $50. Either way, you need to find a reasonable price point to start with depending on the cost to make the handmade jewelry piece and the amount of time it takes to create. Nothing is written in stone, if you find certain handmade earrings and handmade bracelets are selling quickly, you could raise your average price on those items and lower the prices on the slower selling pieces.
Once you have sold your first few handmade bracelets and handmade earrings, you should be starting to create a customer base. This does not necessarily need to only include people who have purchased your work, you may have come across people who are genuinely interested in your work that you could include in your customer base to market your handcrafted jewelry to in the future. The idea here is not so much to focus on selling your handmade jewelry now, but to establish ways in which you can continue to sell your unique jewelry in the future.
Make sure you align your pricing with the current target market you are looking to sell into. Knowing who your customers are is very important. The age range directly influences pricing strategies for your handmade jewelry. If you are making funky, bright colored handmade bracelets for a younger person then your prices need to be lower than if you are making sophisticated handmade earrings for the 35 – 50 age range. Younger people usually have less money so you need to make the price reasonable.
You do not need to continue selling your handmade jewelry at the initial price points you establish. Remember that as your customer base grows larger and with customer loyalty for your handcrafted jewelry the demand increases, your average price point for your handmade earrings and handmade bracelets can also increase. Also take into consideration that the more experience you have making handmade jewelry the quicker and more cost effective you will be able to create each handcrafted jewelry piece. Once you have a great line of profitable handmade jewelry you may want to expand into the handmade wholesale jewelry market and begin to wholesale jewelry to gift stores and handmade shops.