I have to admit I have been taking a break and doing the spring cleaning but it is time to get back to writing and promoting our handmade jewelry website. It is important for every business to have a website. If you do not have one yet, you can create a free business website to get you started. After that you need to be reading as much as you can from Google, which is the best source for information regarding website promotion.
There are many small things that everyone can easily do to promote their website but if you do these the wrong way it can seriously damage all your efforts. With the newest wave of Google updates you can take everything you have learned so far about SEO and toss it in the circular file. It seems nothing but great content is going to get to your handcrafted jewelry website to page one. All that great content that you and you alone create is going to bring you to the top of the page.
There have been many changes in the last couple of months and many handmade jewelry websites have gotten lost in Google’s ranking pages. It is hard to know exactly what to do now to get the better results but checking with Google’s guidelines and forums seems to be the place to start.
It goes without saying then that anyone wanting to rank well in the search engines should stay clear of all the search engine optimization companies who promise over night results. Whatever they promise the results are short lived and do your handmade jewelry website more harm than good. Save yourself some time and send all those unwanted emails from SEO companies straight to the trash bin.
We have all heard that once you get to page one the only difference between number one and ten are the number of back-links coming to your handcrafted jewelry site. There are many different ways to get back-links such as article submissions, blog commenting, guest blogging and directory listings. All of these are now on Google’s bad list because many people have abused these types of links.
Great content and only great content is going to get your handcrafted art jewelry website to page one. This creates another small problem because most handmade jewelry sites rely on not content but images. Great photos are needed to sell handcrafted jewelry to your customers. Some people may glance at your content or about us page but the vast majority will be sold on the pictures not the copy-writing. Make sure all your handmade earrings and handmade bracelets photographs are optimized for quick loading as well as having alt attributes and title tags.
Optimizing the on-page factors is still the best way to get found by Google. Meta tags, title tags, alt attributes are all aimed at providing information to your website visitors as well as the search engines. Sometimes a page becomes over-optimized so take a step back and look at your website as a visitor would. Try to make a user-friendly site as well as a search engine friendly site. If possible have someone else look at your site. Fresh eyes may be able to spot problems that you do not see.
Google says they are trying to level the playing field so that the best sites with the best content will make their way to page one. After years of work to get to page one many companies now find they are no where to be found. They need to get back to the basics and write great content, using social networks to showcase your latest work and promoting your handmade jewelry within your niche market.
Beginning a handcrafted jewelry blog is a great way to market your handmade jewelry business as well as creating a personal bond with your customers. People prefer to buy handcrafted jewelry from someone they know and trust. Blogging is an excellent method of building a stronger relationship with customers which will increase the likelihood of a customer purchasing handmade jewelry from you in the future.
When marketing your handcrafted jewelry it is important to keep in contact with your previous customers to remind them that you have beautiful handcrafted jewelry that is available any time of year. They do not have to wait until the next craft show to see your latest handmade earrings and bracelets. Every time you have new designs you can post photos on your blog and take orders online. In this simple way you can use blogging to sell more handcrafted jewelry.
Try to make blog entries at regular intervals to establish a following. By promoting your handmade jewelry blog using social networking sites you will be able to build a following more quickly. The more often you update your blog the more likely you are to establish your handcrafted jewelry business online. Posting times can be easier if you set up a schedule so that you try to write something new every week or so. You will find that the routine becomes second nature after a while.
There are many ideas you could include in your handmade jewelry blog. A great post is to tell the story about you and your handcrafted jewelry. When you started making your unique handcrafted jewelry, how you create your unique jewelry and where you find inspiration for your designs. This type of information will not only bring your handcrafted jewelry designs to life for your customer, it will also build a personal relationship between you and the reader. People will feel as if they know you.
Posting photos of your newest handmade earrings and handmade bracelets will keep everyone up to date with your latest handcrafted jewelry designs. Let your customers know what techniques you used to create them and how they can order these new designs. Showing photographs of your unique jewelry creations will make your customers aware of the variety available.
Inform your customer of upcoming craft shows where you will be displaying your handcrafted jewelry. Let customers know about any special sales or discounts that are available. Ask your readers what craft shows or local events they would recommend. This is a great way of finding new shows.
There are so many ideas than can be included in your handcrafted jewelry blog. The most important thing is continuing contact with your customers providing interesting and useful information that will keep everyone coming back to your blog to hear the latest news relating to you and your handcrafted jewelry business. Building customer loyalty is necessary to any successful business.
The average handmade jewelry website relies on Google organic searches to generate more than half of the targeted traffic the website receives. In order to use the search engines properly and take advantage of huge volumes of searches, your handcrafted jewelry website needs to work for higher rankings in the search engines, especially Google.
Adding new quality content to your site has become the most important factor for Google and the other search engines as well. Your handcrafted jewelry marketing strategy needs to be better than all the other handmade jewelry sites in order to compete for higher rankings and huge quantities of targeted traffic that search engines provide.
For the hand made artisan jewelry constantly adding new content can be challenging. To compete for highly competitive keyword phrases becomes simply too costly or time consuming for many handcrafted jewelry site owners. You should try to target more specific long-tail keywords that still receive a good quantity of traffic. You may not get an enormous amount of traffic but if the visitors to your handmade jewelry website are specifically looking for your products you have a better chance of making a sale.
Buying content is an option, but you are the one who knows your customers best and what they want to see. A great way to offer fresh quality content is to start a handmade jewelry blog on your site. You can also open blogs on free platforms creating direct links to your handcrafted jewelry website.
Handmade jewelry blogs are excellent sources of fresh related content and just what Google is looking for which means it is easy to see fast results. Blogs are search engine friendly with a large selection of templates already built-in and ready to go. They make it easy to update content, even if you are adding only a quick note or photos of your latest handmade earrings and handmade bracelets, so that it can be found quickly by the search engines.
Becoming active in online communities for handmade jewelry and crafts on the many social networking sites like Facebook, Twitter, StumbleUpon or Google+ will not only alert the search engines to your new posts but will also get people in those communities visiting your website and sharing your work with their friends and family. Announcing fresh content to these communities, especially if they are large and active, will get your handcrafted jewelry content noticed by Google quickly and efficiently.
Any handmade jewelry website should create a XML Sitemap of their site and submit it to Google and other major search engines. Make sure when you create any new handcrafted jewelry content or pages, the newly added URLs are placed on your sitemap. This can be done manually for your handmade jewelry website. Most blogging platforms have this feature built in and the search engines are automatically informed of any updates.
Most importantly, keep adding quality content to your handmade jewelry blog and handcrafted jewelry website on a regular basis, it does not have to be daily or even weekly but once you get in the habit of adding it becomes easier. The more often you can add new content the better, but you should try to add something at least once a month. The handmade jewelry websites who give Google new quality content get the highest rankings and increase the targeted traffic their handcrafted jewelry website receive.