Dec 16, 2009 handcrafted artisan jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, online marketing, unique gift ideas, unique gifts, unique jewelry, wholesale jewelry
Search engine optimization is essential for handmade jewelry internet marketing. The handcrafted jewelry business is very competitive with millions of websites clamoring for top ranking in the search engine result pages. Using the right techniques can be challenging for handmade jewelry marketers. Creating handcrafted jewelry is in itself a full time job so many people can not devote a great deal of time to their websites. It is important to use search engine optimization correctly to achieve the best results in the least amount of time.
Search engine optimization begins with the website. In order to make the handmade jewelry website optimized effectively, it is important to keep in mind that each web page is separate and should have its own keywords. This means that not only the homepage needs to be optimized, but each page should also be optimized using the most appropriate keywords and long-tailed keyword phrases.
When employing search engine optimization techniques to the web pages, you must identify the main concept a page talk about and base the main keywords and phrases from that. For handmade jewelry websites most have pages for handmade earrings, handmade bracelets and handcrafted necklaces so focus on those keywords and related keywords. It is best to have only two or three phrases per page.
The title tag, meta description and meta keywords tags of each page should also be optimized with the chosen keywords and phrases. It is crucial to make the title tag and meta description attractive to your customers as well as the search engines. Most major search engines will use the title tag and description on the search engine results pages which means that this is what people will be reading once they search for a query relevant to your content. The meta keywords tag is not used by most search engines anymore but it is worth including just in case.
The keyword density is also important and your keywords should be efficiently used throughout the content of the page. Search engines index websites and pages depending on the keywords and phrases within the content. The secret is to entice your visitors to buy your handmade jewelry or wholesale jewelry while giving the search engines enough clues what your web page is about. Try not to go overboard on the keywords as this is frowned upon by most search engines.
Good use of the image attribute tags is vital as search engines can not see the picture. Use your keywords to describe what is shown in the picture. Again, do not over do it on the keywords as keyword stuffing can get you banned from the search engines.
Of course, effectively using search engine optimization can greatly improve your handmade jewelry website search engine rankings. There are many other techniques that can be used along with search engine optimization for better rankings but good optimization will continue to benefit your handcrafted jewelry website for long term results.
The internet provides everyone with many opportunities for advertising and promoting their animal jewelry online. Taking advantage of all the opportunities is very time consuming; blogging, article submission, press releases, social networking. Handmade jewelry retailers and handmade jewelry wholesalers alike need to focus on branding and advertising in the right places. There are only so many hours in the day so you have to reach your target market and make sure they respond. You have only one chance to make a first impression, how do you ensure it is a good one?
Every wildlife jewelry artist needs a well optimized website. Research your target market and find the right keywords for your products. Use your keywords properly within your content to get good search engine rankings. Pay close attention to meta-tags creating title and description tags that will let search engines know what your webpage is about, but even more important is to tell your customers (or prospective customers) why they should visit your webpage. Don’t forget to use your keywords in the image alt attributes to let the search engines know what the picture is about.
Your website should reflect your personality and your creativity. You are the one who knows your handmade jewelry the best. People want to connect with the artist, feel comfortable and relaxed. High pressure flash may work for some but generally to be avoided. Show your work, tell your story and let your handcrafted jewelry do the rest!
Your website should be well organized with easy navigation. Every link is a good place for keywords and another chance to get into the search engine rankings. Search engines are your best friend and will send more targeted visitors to your handmade jewelry website than anything else.
Use blogs, press releases and article submissions to get back links as well as drive targeted traffic to your website. The more people that see your handmade jewelry the more likely they are to buy your handcrafted jewelry. The more often they see your name and your work, then they may refer other people to your sight giving you added exposure to your target audience.
Social networking is another great way to get your name out there. Although it can be very time consuming, but it would help your website to submit to bookmarking sites and social sites add to your handmade earrings advertising. The more active you are on the sites the more chances of connecting with the right people and even coming up in the search engines. Personally speaking, it’s better to focus on one or two sites than trying to be on everything. See what your response is and if it’s not working try something else until you find something that fits your personal style.
Just like making handmade jewelry, it’s a lot of trial and experimentation that in the end will yield the results that you want. The amount of time that all these things require is at times a little frightening. Focus is key to bring your handmade jewelry website into view. The online handcrafted jewelry marketplace is forever changing and you will constantly need to update and re-focus your efforts. All your efforts will be rewarded in time, enjoy the journey!