Every handcrafted jewelry artisan would like to have retail and wholesale jewelry customers remember them as well as their unique art jewelry. The secret to making a lasting impression, and ultimately trust, is simply treating each and every customer as if they are the only customer in the world!
I know it sounds too simple, but think about the people you remember and the reasons why you remember them. Great customer service presented in a sincere manner is so hard to find these days that it becomes memorable.
Every part of modern life has become impersonal from automated bank tellers, automated check outs at the grocery store to internet shopping. There are actually weeks where we do not talk to anyone outside of the family. I find it hard to believe that we are the only ones feeling like this. It has just become an ordinary part of life to spend our time in front of a computer.
Next time you are at a craft show or wholesale jewelry show, when a customer approaches your handmade jewelry booth promise to see them as if they are your only customer and treat them the way you prefer to be treated. You will be amazed at what a simple act of courtesy can accomplish. Your customer will buy handcrafted jewelry from you again and again. Many times customers have said that they came to the show specifically to see our new handmade earrings and handmade bracelets. One of the added benefits is that people will spread the word to their friends as well. Excellent service leads to happy customers who are always your best advertising. Building handmade jewelry customer loyalty can be the key to business success.
A welcoming smile and a sincere hello go a long way towards establishing a positive interaction with your handmade jewelry customer. Listen carefully to what they want and do your best to find the perfect unique gifts whether it is for themselves or for their gift store.
Always ask if there is any other way you can be of help to your customer. Give them your business card with your email address so that they can contact you if they have any other questions or concerns. Let them know that you are always available to help which shows that you appreciate their business.
Many times we have added a small inexpensive item just to say thank you for choosing our unique jewelry. For wholesale jewelry customers we add a few small items for them to give to their own customers to show their appreciation.
Good customers are hard to find and harder to keep in the competitive marketplace today. As a business person you must go the extra mile with superior customer service. Always try to make every handcrafted jewelry customer feel special as if they are your only and best customer.
The average handmade jewelry website relies on Google organic searches to generate more than half of the targeted traffic the website receives. In order to use the search engines properly and take advantage of huge volumes of searches, your handcrafted jewelry website needs to work for higher rankings in the search engines, especially Google.
Adding new quality content to your site has become the most important factor for Google and the other search engines as well. Your handcrafted jewelry marketing strategy needs to be better than all the other handmade jewelry sites in order to compete for higher rankings and huge quantities of targeted traffic that search engines provide.
For the hand made artisan jewelry constantly adding new content can be challenging. To compete for highly competitive keyword phrases becomes simply too costly or time consuming for many handcrafted jewelry site owners. You should try to target more specific long-tail keywords that still receive a good quantity of traffic. You may not get an enormous amount of traffic but if the visitors to your handmade jewelry website are specifically looking for your products you have a better chance of making a sale.
Buying content is an option, but you are the one who knows your customers best and what they want to see. A great way to offer fresh quality content is to start a handmade jewelry blog on your site. You can also open blogs on free platforms creating direct links to your handcrafted jewelry website.
Handmade jewelry blogs are excellent sources of fresh related content and just what Google is looking for which means it is easy to see fast results. Blogs are search engine friendly with a large selection of templates already built-in and ready to go. They make it easy to update content, even if you are adding only a quick note or photos of your latest handmade earrings and handmade bracelets, so that it can be found quickly by the search engines.
Becoming active in online communities for handmade jewelry and crafts on the many social networking sites like Facebook, Twitter, StumbleUpon or Google+ will not only alert the search engines to your new posts but will also get people in those communities visiting your website and sharing your work with their friends and family. Announcing fresh content to these communities, especially if they are large and active, will get your handcrafted jewelry content noticed by Google quickly and efficiently.
Any handmade jewelry website should create a XML Sitemap of their site and submit it to Google and other major search engines. Make sure when you create any new handcrafted jewelry content or pages, the newly added URLs are placed on your sitemap. This can be done manually for your handmade jewelry website. Most blogging platforms have this feature built in and the search engines are automatically informed of any updates.
Most importantly, keep adding quality content to your handmade jewelry blog and handcrafted jewelry website on a regular basis, it does not have to be daily or even weekly but once you get in the habit of adding it becomes easier. The more often you can add new content the better, but you should try to add something at least once a month. The handmade jewelry websites who give Google new quality content get the highest rankings and increase the targeted traffic their handcrafted jewelry website receive.
There are many creative ways to increase traffic to your handmade jewelry website. In this article you will find many ways to boost the number of visitors to your Handmade jewelry website. Some will cost you money, and some are free. Marketing yourself and your handcrafted jewelry business online can be rewarding and profitable. How you set your handmade jewelry website apart will make it stand out from all the other handmade artisan jewelry websites on the internet.
Keywords are how search engines find the appropriate web pages to give to a searcher in their results. Matching up the exact phrases that someone types in a Google search box to the webpage that those same words are on is how a search engine works. If your keywords are too general or there are millions of competing websites with the exact same words, how will you stand out in the crowd?
Optimize your handcrafted jewelry website to be search-engine friendly. Submit it to various search engines and directories. In addition to major search engines such as Google, Yahoo, Ask, Bing and MSN, it is also worth submitting to lesser known web directories. If your website is listed in as many places as possible, it can boost your rankings in major search engines as well. Create a links page that will contain the links to related Wholesale Jewelry, gifts and crafts websites. Contact the owners of other websites with your proposal to exchange links. You will add their link to your links page, and they will link to your website in return.
Posting your comments in related craft and jewelry forums will also help increase traffic to your Handmade earrings website. Visit the online discussion forums where people in jewelry market like to gather. Post useful responses to questions, and include a link to your unique handcrafted jewelry website at the end of your post next to your handmade jewelry business name. Although you ultimately want to get your signature with the link to your site seen as often as possible, do not spam the jewelry forums, always post something useful that people will learn from. Commenting on blogs is another way to increase traffic to your website. Visit other blogs on the crafts, gifts and jewelry topics that are related to your website. Most blogs allow you to add comments about the issues being discussed. Add insightful comments about the blog topics, and leave your website link. Your comment and your link will permanently remain on the blog website if it is helpful and approved by the jewelry blog owner.
Advertise your site at free classified ad sites online. There are many of these on the internet. Some of the more popular ones are craigslist, inetgiant, free advertising forum, and gumtree. You can setup a jewelry blog for your website and also write articles on the topic related to jewelry. Include a links to your jewelry website. Submit your articles to article directories, and allow people to publish your article in their newsletters and websites. Your articles will spread around the web like wildfire. People will read them and visit your website. The best part is that people who read your articles will regard you as an expert, and they will be much more likely to buy from you when they go to your website. This would be a great free publicity for your wholesale jewelry website. When people read each issue they will be reminded to revisit your web site. Submit it to all the free article directories on the internet.
Marketing handmade jewelry online has its challenges as there is a lot of competition in the world of handcrafted jewelry. Sometimes it seems that everyone and her sister is selling jewelry on sites such as eBay or Etsy. Unfortunately, tons of competition makes it harder for your jewelry site to be found, especially when you have to compete against thousands of imports and low cost jewelry. Selling handcrafted jewelry successfully on the internet and getting lots traffic to jewelry gift website does work for some people, but there are lots more who give up in frustration when they fail to make enough profit to make it worth their time. Promoting handmade jewelry website is very time consuming as you have to work all the time to increase traffic. If you can not devote enough time to do so nobody will be able to see your handmade earrings, bracelet and necklaces.
There are two ways to increase your chances of success when you market Handmade Bracelets online. One is to have a niche. Handcrafted artisan jewelry for a specific niche market significantly increases your chances of success in the jewelry business. Instead of creating jewelry for anyone narrow your focus down a bit and design funky dangle earrings for people with short hair or for people who are allergic to nickel, or make bracelets for people with tiny wrists.
It is far easier to market handmade jewelry to a specific group of people than it is to try to sell to anyone and everyone. Think your jewelry niche when you market handmade bracelets and your chances of success will be multiplied. The second is to work on your website links by participating in social net working websites to promote your unique handmade jewelry online. This will increase traffic significantly to your handmade jewelry website on the internet whether you sell retail or wholesale jewelry.