Launching an internet marketing campaign for a handmade jewelry website is not difficult or overly complicated. Here are some ideas that you can easily implement to get increased traffic to your handcrafted jewelry website that you will see the results quickly. Many times seeing the results immediately will encourage you to be more actively involved in online marketing. There is never a better time to start promoting your website than right now. Shoppers are online looking for unique gifts and handmade jewelry is always at the top of list this time of year.
Writing articles is a great way to generate targeted traffic to your handmade jewelry site. Well written, relevant articles can be a good addition to your handcrafted jewelry web site whether you sell diamond jewelry, gemstones or copper jewelry. Always include a text link to your URL in your author resource box. Articles should be about 500 words in length. Shorter articles are easier to write and read. You can submit articles to respected article sites like Article City, GoArticles, InfoBarrel and Ezine Articles. It is far better to submit unique articles to the top sites rather than posting the same article to lesser directories.
Social bookmark each page of your site, every article and each blog entry you post. While this might seem tedious, it is worthwhile. You will see an increase in traffic if you social bookmark each page on your handmade jewelry site and each of your blog entries. Join related groups on social sites and follow up on the conversations.
List yourself in the best directories. You will have to pay for this but you could really enhance your traffic by getting listed in the yahoo directory, DMOZ and other major business directories. Getting you handmade jewelry website listed at DMOZ is a free service, but it is not easy to get listed there as they have few editors and many submissions.
To review hot new products or books within your market, go to Amazon and start positioning yourself as a handmade jewelry expert. In order to do this effectively you will want to create an Amazon profile and make sure and sign each review with a reference to your web site URL. You can also go to Epinions and Revoo to review products as well.
Join relevant groups at Yahoo groups and Google groups. You will find groups on every subject and many will apply to your handmade jewelry website. When you do find the right group, join and participate as you can but remember to contribute useful information not just an advertisement.
Start a handcrafted jewelry blog and then once you do, start commenting on other blogs, linking to them from your site or adding them to your blog roll. Again, add useful information not self-promotion. Always think if you would approve the comment for your own blog. A handmade jewelry blog is a great way to keep people in your marketing loop without bombarding them with advertising. Research shows that visitors landing on a site will not buy anything the first time. You want to help them with their own mission by providing information that they can use. At the same time they will become familiar with your work and keep you in mind for the future.
Make sure you know what your traffic numbers are before you launch into any internet marketing campaign so you know how many people are visiting your site. You want to know this so you can compare the before and after view of your handmade jewelry marketing efforts.
There are many ways to promote your handmade jewelry website online. The suggestions mentioned here are easy to start and maintain to get results quickly. Once you have a routine in place you will find that it becomes a part of your daily schedule.
Oct 8, 2009 handcrafted artisan jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, Uncategorized, unique gift ideas, unique gifts, unique jewelry, wholesale fashion jewelry, wholesale jewelry
Creating incredible layers of color on your handmade jewelry is easily achieved with the use of Liver of sulfur. This wondrous chemical compound oxidizes many different metals creating fantastic colors on your handmade earrings and unique bracelets making your handcrafted jewelry extraordinary. The varieties of colors that can be achieved are incredible ranging from gold to black and everything in between. No other chemical can produce such wide-ranging color patterns on the surface of a variety of metals including silver and copper jewelry.
Working in a well ventilated area is a definite must, outdoors is preferable. The odor of rotten eggs given off by liver of sulfur can be overwhelming if used in a closed area. It is easy to be put off by the smell but the results that can be achieved are simply amazing.
Liver of sulfur comes in two types. The liquid form can be used straight from the bottle, but the shelf life is unpredictable even when stored in a cool, dark place. Solid liver of sulfur is usually sold in small chunks, which are mixed as needed. For this reason, it is better to buy small amounts of the solid and make your solution mixing only what you need to create the most beautiful handcrafted jewelry.
For your solution, put a 1cm or 1/4 inch clump of solid liver of sulfur in a glass or plastic container with about 1 cup of water. The color of the solution should be a very pale yellow. A strong solution will develop the colors too quickly to stop the process at your desired color while too weak of a solution can take too long and build a thick flaky crust. Experiment to find the best concentration for the metal you are working with to get the results you want.
Set up your workstation so you can easily go from one step to the next. Have a heat source, the liver of sulfur solution, cold water bath and finally a soapy baking soda rinse. The secret is to control the process is the solution strength and the temperature. The hotter solution will react more quickly and the colors will move faster from one color to the next. They roughly go from gold, pink, blue, purple, gray and finally black.
Before you begin, your metal handcrafted jewelry piece should be clean and free from dirt or oils from your hands. Wearing gloves throughout the process is preferable. Liver of sulfur will begin to react the instant you put handmade bracelets or handmade earrings into it. Let the color develop for a couple of seconds on the handmade jewelry piece, then put in the cold water to stop the patina forming. Repeat these steps until you reach the desired color. Finally, rinse the piece in soapy baking soda solution to remove any liver of sulfur residue that could continue to change the color of the patina. Do not rub the handcrafted jewelry piece with the baking soda mixture as any abrasive will damage the patina finish you have worked hard to create.
Liver of sulfur produces a patina finish on metal handmade jewelry but if not treated the effects will wear over time. Use a clear lacquer finish to protect your handmade earrings and handmade bracelets with their new patina finish. Be adventurous and watch how a little color can change your handmade jewelry into a masterpiece!
This article is an original article by Jennifer Hisir of Handmade Jewelry by Copper Reflections and may be reprinted as long as the hyper-links are kept intact with working links.