Sep 10, 2008 fashion jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, home-based business, small business, Uncategorized, unique jewelry, wholesale fashion jewelry, wholesale jewelry
Getting your handmade jewelry website online is the easier part of having a handmade jewelry or animal jewelry website. You have to put lots of effort to make your wholesale jewelry website to the top pages in Google search so prospect customers can find you.
Search engine optimization is essential for handmade jewelry internet marketing. The handcrafted jewelry business is very competitive with millions of websites clamoring for top ranking in the search engine result pages. Using the right techniques can be challenging for wholesale jewelry marketers. Creating handcrafted jewelry is in itself a full time job so many people can not devote a great deal of time to their websites. It is important to use search engine optimization correctly to achieve the best results in the least amount of time.
Search engine optimization begins with the website. In order to make the unique jewelry website optimized effectively, it is important to keep in mind that each web page is separate and should have its own keywords. This means that not only the homepage needs to be optimized, but each page should also be optimized using the most appropriate keywords and long-tailed keyword phrases.
When employing search engine optimization techniques to the web pages, you must identify the main concept a page talk about and base the main keywords and phrases from that. For handmade jewelry websites most have pages for handmade earrings, handmade bracelets and handcrafted necklaces so focus on those keywords and related keywords. It is best to have only two or three phrases per page.
The title tag, meta description and meta keywords tags of each page should also be optimized with the chosen keywords and phrases. It is crucial to make the title tag and meta description attractive to your customers as well as the search engines. Most major search engines will use the title tag and description on the search engine results pages which means that this is what people will be reading once they search for a query relevant to your content. The meta keywords tag is not used by most search engines anymore but it is worth including just in case.
XML Sitemaps are great for making sure that Google and the other engines will be able to spider your entire site. While an XML sitemap will not directly impact your search rankings it can help as Google is more likely to see any changes more quickly and this in turn might have an impact.
Make sure that the most important pages on your site can be reached with as few clicks as possible from your home page. The fewer clicks you need to get to a web page, the more important is that web page.
Registering your site with Google Webmaster Tools would help you to find out any noted errors. This will help you solve some of the problems that you might have with your handmade earrings website.
It is a very good idea to have robots.txt file for your wholesale jewelry website. This is the first file all search engines look for every time they visit your site. Placing a blank robots.txt file in your root folder will not help with search rankings, it will help reduce 404 errors appearing in your log files.
It is always better to have pages that download fast as this will impact your organic search rankings. It is best to keep your load time to as little as possible. Faster downloading pages will keep your visitors longer at your website, instead of getting bored and leaving soon. So try to get your pages downloading fast and give your site visitors the best experience possible.
Server Up time is another important issue when it comes to optimizing your website as it will be a rather significant issue. If Google comes to visit your site once and it is down, not to worry, they will come back, but if Google visits your site often only to find that it is unavailable, you can find yourself with drastically down in rankings.
Tags: articles, blogs, business, copper jewelry, fashion jewelry, handcrafted artisan jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, unique jewelry, wholesale fashion jewelry, wholesale jewelry
Aug 27, 2008 fashion jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, home-based business, small business, Uncategorized, unique jewelry, wholesale fashion jewelry, wholesale jewelry
If you make handmade jewelry or have a retail store that sells handcrafted artisan jewelry you need to be online! With millions of handmade jewelry websites how do you get your product seen online? It’s not going to be easy and it takes a lot of hard work, not to mention time. If you pay someone to get you to the first page it’s going to cost you. If you do it yourself it will take time, effort and a lot of reading, but it will be worth it and its kind of fun. Even though the competition is fierce, there is still room at the top if you want to play the online marketing game. Let’s play!
So where do you start? The first thing you will need to do is take great pictures of your handmade jewelry. “A picture is worth a thousand words” or not. Make sure the photos are in focus clearly showing your design. Don’t put jewelry on a rock or a hunk of wood, although it is very natural and artsy, it is too hard for people to make out in the seconds you have to catch their attention online. Your unique jewelry should be on a plain background so it stands out clearly.
Now you need a website, if you’re just starting there are lots of free blogs out there. I prefer the WordPress.com, mostly because it’s easy and has lots of plug-ins to do all the SEO work for you. Once you are up and running you can invest more into the site but we are trying to save some money and do it all for free, for now.
Read, read and read more; you can never have too much information. The web is filled with great information; every time you see something new do a search until you understand what it means. SEO is the most important part of getting good search engine rankings. Make sure to have meta title, description and keywords tags. Don’t forget image alt attributes for handmade earrings as well. Do your keyword research and write it into your content.
Off-site SEO factors means links to your site. This is probably the hardest and most time consuming because you need to get related sites to link to you. Make sure your site is ready and has good content that other sites will want to link to. Stick with it and bit by bit links will come. Check other related sites link pages to get more links. Make sure you have your target keywords in you link information.
Do all these things then continually read and update your site as you go; this is a continuing process always needing to be tweaked. Check your statistics to see what is working and what isn’t. Change the things that aren’t working.
Time is also an important factor. Everything takes time so try not to get frustrated when things don’t happen overnight. Patience is a necessary virtue in wholesale handmade jewelry and online marketing. Good luck to you in all your online marketing efforts!
Tags: blogs, copper jewelry, handcrafted artisan jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, online marketing, unique jewelry, wholesale fashion jewelry, wholesale jewelry