We hope that everyone had a happy and restful holiday season because 2013 is off and running with a full schedule of wholesale gift shows. New for this year are our unique colorful handmade earrings, bracelets and rings in a wide range of designs. We are very excited to show everyone our latest handmade jewelry.
We have teamed up with renowned artist Lynn Bean to re-create her beautiful paintings on handmade earrings, bracelets, necklaces and rings. This has taken our handcrafted jewelry to a whole new level. Lynn is famous for her painted ponies and fine detailed wildlife art. We hope you will enjoy her beautiful designs on our handmade jewelry.
As always our handcrafted jewelry is reasonably priced and high quality. Our philosophy is to create the most unique jewelry that is affordable as well as fun to wear. With our new colorful jewelry line we have tried to capture the spirit and beauty of nature that is all around us.
You will find a huge collection of colorful jewelry handmade using techniques that we have developed over the last year. The designs include all of our best selling themes with plenty of hummingbirds, butterflies, horses, wolves and many more. We are sure these colorful handmade bracelets, earrings and rings will be your stores best selling jewelry line for 2013!
Selling handmade jewelry can be a fun way to turn a hobby into a profitable enterprise. With hard work and research, it’s easy to make some money making jewelry. Your creative unique jewelry designs will always help you increase sales. It is very important that you have created unique jewelry that is unusual and no one has seen before. This will lower the completion as you will be the only source so your retail and wholesale jewelry customers will come back to you for re-orders.
Advertising in real life is one of the most productive ways to get customers. Happy customers will recommend you to their friends about how great your jewelry designs and how well they sell. This word of mouth publicity will be priceless for your handcrafted jewelry business. Online advertising will be another good way to get publicity for your wholesale jewelry website.
Participating in jewelry shows and trade shows will get you many contacts as well as good sales. People who are interested in your handmade earrings and bracelets will visit your website in their convenient time and make orders from your handmade jewelry website. It is always a good idea to give your customers at wholesale jewelry and gift shows business cards with your website address. Encourage your customers to follow on Facebook, Twitter and other social networks. You can offer your social media followers a discount when they purchase handmade earrings from your website. Do not forget, you can have the most unique jewelry in the world but this would not help increase your sales if nobody knows about it. You have promote your handcrafted necklaces, lockets, bracelets, earrings and all your unique jewelry sets as much as you can to let people know how wonderful your handmade jewelry is.
Your patterns and colors are fundamental and timeless. With an elegant pattern of individual creation of handcrafted jewelry and unique gifts will give you the edge to compete in the handmade jewelry market. Your artisan jewelry, with your beautiful creations will be very unusual and most unique jewelry that will draw the customers to your creations as you will be the only handmade unique jewelry supplier providing these outstanding handmade bracelets designs. There are many reasons to buy handmade jewelry and gifts. Customization of the unique jewelry combined with that friendly service that you should provide will be the key factor of increase wholesale jewelry sales.When people go into the malls and big box stores they see the same items.When handmade items are created they have an original look, feel and designs to them, and most jewelry artisans will customize to suit individual customers.
These essential elements are what make the artisans handmade jewelry different from the mass produced ones. Unique handmade jewelry pieces become the designers reflection of his or her soul as these creations of jewelry become the pride of life for the artisan. Your personal artistic touch as well as your friendly service will set your handmade jewelry business apart from department stores. You should decide how to market your handmade jewelry, is it retail or wholesale that you would like to focus on. Once you make up your mind then you have to choose the proper ways of marking in the areas and retail and wholesale marketing requires different promotional strategies. For retail marketing of your handcrafted jewelry home parties could be where many successful handmade jewelers start out. People invite their friends for some snacks or dinner one afternoon or evening. As desert is served, and small talk begins, you can show your guests your latest handmade jewelry creations. Let them take a look and feel of your products. Have mirrors handy and allow guests to try your jewelry. This relaxed and friendly environment could be a great venue not only to take pride of your handiwork but also to sell them to people who are close to you.
If you would like to venture into the outside world, craft shows are a great place to exhibit and sell your handmade jewelry. Craft fairs are where people of the same interest gather to look and shop for interesting finds. Fairs provide great settings for jewelers starting out as they provide good learning experiences such as the latest trends in handmade jewelry business. This is also where you could meet with potential contacts for your future handcrafted jewelry ventures.
You may also take advantage of the convenience afforded by technology by selling your products online. The great thing about online shops is you could reach a wide market without having to leave your house. You may join an online shops that specialize in accessories or you may also sell you goods in online handmade sites. For a minimal cost you could enter a vast ocean of potential customers. You may also put up your own website or blog so that people would associate your products directly to you. Publishing and maintaining websites these days are no longer costly and considering how much you would earn with your handcrafted jewelry business, this could be a venture worth taking.
The wholesale jewelry business is a very competitive market. To stay ahead of the competition you have to focus on fresh new products and ideas. You have to create your own niche, something special that no one else has thought of. This can be harder than you thought; your competition is also working hard toward that million dollar idea. You have to stay focused and experiment with different techniques and ideas. Continuing with what works and revising what does not.
We were busy with our wholesale handmade jewelry business and for years we did not focus on the website, it was just there. We had invested money but not time to understand how to make the website work for us. To be successful you need to learn how to market your wholesale jewelry website online.
Customer respect, trust and loyalty are the most important factors influencing the success of any business. Keeping your customers coming back can be achieved by focusing more on the marketing side of the Handmade Jewelry and wholesale jewelry business. You must earn credibility, respect, trust and loyalty with your handcrafted jewelry prospects to turn them into wholesale jewelry customers that will stick with you over time.
You need to consider some basic principles of sales and marketing. There are thousands of books written on how important it is to build relationships with your clients. There is little doubt that it is a great strategy, but how you go about doing it is the bigger question. To find the right answers, simply think of who you do business with. In many cases, you might even refer to these people as your friends and business partners. It is likely they have earned some level of trust and credibility with you.
You might have an ongoing wholesale jewelry business relationship with a person for many years and you obviously view that person as an expert in their field of handmade jewelry retail sales and marketing. They have most likely built trust, credibility and loyalty with you over time by giving you sales feedback, new product advice and making payments on time. Trust and respect is a two way street and everyone has a part to play. Your part is to create unique jewelry designs in handmade earrings and handmade bracelets styles with great quality and low price. Their part is to feature your handmade jewelry in their gift stores and pay on time.
There are no shortcuts in developing life long customers. To draw an analogy, it is like keeping your body in shape. There are all sorts of crash diets out there, and some of them might even work in the short term, but the only long term way to keep your body in shape is to eat the right foods, and exercise on a regular basis. The same is true with handmade jewelry and wholesale jewelry marketing. There are many get rich quick marketing schemes out there, but they will only yield short term success at best.
The handmade jewelry business is not a get rich quick scheme, but it is the vehicle that will lead you down the path to developing strong business relationships with your wholesale jewelry customers. By delivering great quality handmade jewelry combined with super customer service, your handcrafted jewelry customers will start viewing you as an integral part of their retail business. Once you have that trust and loyalty, your wholesale jewelry customers will become long time clients. Try to solve customer problems or complaints to the best of your ability and quickly. If anything needed to changed or fixed try to do it as soon as you can. This will show your customers how you value their needs and built trust and loyalty. Everything will come back to you as you handle the problems especially when your customers are re-ordering your new jewelry gifts additions. They would not hesitate to order everything new. The harder it is for a customer to speak to a human being when he or she has a problem, the less likely it is that you will see that customer again.
There is no substitute for customer trust, respect and loyalty. Once this is achieved your wholesale jewelry customers will try your new designs of handmade earrings and handmade bracelets without questions. They will continue to sell your handmade jewelry for many years. The best customer is a satisfied customer and often they will refer other wholesale jewelry clients to you because you have invested the time and energy to build their trust and loyalty. In short, to build customers trust and loyalty is something that a handmade jewelry and wholesale jewelry business has to work on for a long time. This does not happen over night, especially if your business has not been establish for a long time and do not have to many recommendations to talk about. It is very easy to tell your new customers how honest you are if you do not have any other wholesale account to vouch for you it will be difficult for them to take your words for it. This is something that you have to show your gift shop owners with your actions with treating them well, being friendly, shipping their orders on time and give them terms to pay. Go the extra distance and meet customer needs. Train the staff to do the same. Customers will always remember being treated well. We will achieve this by putting yourself their position and treat them. By giving them some discount on your unique artisan jewelry you would not loose much but you will gain their heart.Communication is very important it could be a telephone call, a flier about your new handmade bracelets, earrings and necklace design additions or holiday greeting card, reach out to your steady customers.