Handmade jewelry sales are directly affected by your choice of store decor. Great atmosphere draws customers into your store to see all that your shop has to offer. Music often aids to set the perfect shopping mood. Your choice of jewelry displays will also increase your sales of handmade earrings, handcrafted necklaces, unique rings and handmade bracelets.
Handmade jewelry displays are important marketing factors that should be given great thought. The appropriate handcrafted jewelry display can easily make the difference between a sale and no sale of your handcrafted earrings and handmade bracelets. The difference between making a little money and making excellent money for all of your efforts is as simple as the appropriate point of purchase display.
One of the most important considerations for handmade jewelry makers is the selection of jewelry displays. Now, while this may seem a small point to consider when you are probably more concerned about designing, creating, and ensuring quality of your handmade jewelry products, it is a significant issue if you expect to sell your work. Part of the process of handmade jewelry creation or the art of making unique gifts, is the marketing of your handmade product.
To understand this point, just think about your own shopping and buying habits when you are looking for a unique gift. If you were to drop by a store that had handcrafted jewelry for sale, ask yourself how likely you would buy a handmade bracelet that was simply laid onto a table. Would the value you place on it increase if the handmade bracelets were artfully and beautifully displayed on a jewelry display or in an elegant gift box where you could see clearly that it would be perfect for you or a friend.
Displays can be very expensive especially when you are only starting out in the handmade jewelry business, or are only selling your creations at local markets or craft shows. However the appropriate handcrafted jewelry display will place greater value on your handcrafted necklaces, handcrafted bracelets and handmade earrings while at the same time dramatically increasing your handcrafted jewelry sales.
One of the options, other than purchasing displays, is to make your own. You can use a variety of material some of which you may have on hand already. For example, instead of buying a neck bust, you could carve one out of Styrofoam packing and wrap suitable cloth fabric around it. Or, you could make a necklace display stand by using old wood you have around your home. If you find you are not able to make these yourself in the way that you would like or simply do not have the time necessary, contact wholesale jewelry suppliers or packaging supply companies and purchase inexpensive handmade jewelry displays. You do not have to buy the most expensive displays but you need to have a handcrafted jewelry display that does not appear cheap.
Many handmade jewelry artists opt for gift boxes so you can display handmade earrings, handcrafted necklaces and handmade bracelets on the same jewelry display. Jewelry gift boxes not only add perceived value to your products they are easy for the customers who are buying your handmade jewelry as a unique gift for a friend. They will appreciate your consideration and return the next time they need to buy unique gifts.
Once the purchase has been made, do not make the mistake of placing the purchase in an old grocery bag which takes away from the image you want to create. Simply go to a wholesale supplier of packaging and get plain plastic bags, or if you are making an environmental statement, simply purchase the tried and true paper bags.
It does not have to cost a lot to add perceived value to your handmade jewelry. Careful thought and consideration will allow you to create simple and effective display ideas for your handmade earrings and handmade bracelets that will dramatically increase your sales of your handcrafted jewelry.
Learn more about the effects that handmade jewelry displays can have on retail sales with this article that offers great tips to increase sales with the help of handmade jewelry displays.
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May 11, 2011 handcrafted artisan jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, small business, unique gift ideas, unique gifts, unique jewelry, wholesale jewelry
If you are a gift shop owner who buys and resells handmade jewelry, wholesale jewelry gift shows are the best place to start looking for handcrafted jewelry artisans to supply your unique gift store with beautiful handmade earrings and handmade bracelets. Gift shop owners who know always make a point of attending these trade shows to meet new wholesale jewelry and unique gifts suppliers as well as finding new handmade jewelry lines from their existing jewelry wholesalers for their gift stores, boutiques or trading posts.
Wholesale trade shows can be a highly effective for small businesses. However, if they are not utilized correctly, they can also be a complete waste of time and money. Whether attending a wholesale gift show is a success or failure for your handmade jewelry business will depend a great deal on your advance preparation. Here are some tips on how to make attending a trade show profitable for your small business.
Perhaps you own a gift store, jewelry shop or you are running your retail jewelry business out of your house. Whether you are only in the planning level of your business or you are well established, wholesale jewelry and gift shows are a great way to learn the latest fashion trends and connect with new wholesale suppliers. No matter what phase you are in with your jewelry business, you will normally deal with wholesale jewelry suppliers on a regular basis to launch your business and keep it operational.
Even if you do not have a lot of experience as a reseller or you are just starting as a retail jewelry business, gift shows would be a great experience to get to know how the wholesale jewelry business works. Finding wholesale jewelry companies that offer quality handmade jewelry and are easy to work with will make your life and business more comfortable.
Depending upon which wholesale jewelry companies you are working with, it is usual to purchase handmade jewelry for half of the retail price. Learning as much as you are able about what jewelry wholesalers have to offer will make choosing the right handmade jewelry supplier for your niche market much easier. Talking directly with the wholesale jewelry provider will increase your credibility and theirs.
As a retailer, wholesale jewelry suppliers will ask you to provide them with your business registration information as well as a sales tax number when placing orders so be sure to have copies of permits and lots of business cards. Even if you just want a brochure you will need to exchange cards.
Finding the right trade show is very important so research is important before selecting a trade show. You want to choose the wholesale gift shows that will give your business the best return on investment, in terms of your goals. If you want to meet new handmade jewelry suppliers you should choose wholesale jewelry and gift shows that are larger instead of regional shows. Regional shows are good for connecting with sales representatives while national gift shows have a greater variety of wholesale product suppliers. Beware of general merchandise trade shows. Though they are bigger with more exhibitors many of the wholesale companies are selling furniture and washing machines.
Many gift store owners also attend craft shows to meet with the handmade jewelry artists directly. For gift shops that specialize in handmade gifts this is a great way to find original and unique gifts that will keep your customers coming back again and again.
Pre-registering for the wholesale jewelry gift show is always a good idea. Plan your budget and go through the gift show guide. Make notes on the floor-plan of possible handmade jewelry suppliers and your existing wholesale jewelry suppliers. It is also important to give yourself plenty of time to go through all the exhibits. Place orders as you go for everything you are sure of, making notes on the order of what it is you are ordering. Orders can be increased, decreased or delayed as required with a simple phone call.
From personal experience it is better to place a small order than collecting brochures and business cards. After seeing thousands of displays you probably will not remember where the card is from and you will be too busy running your handmade jewelry business to even look through them anyway.
Making the right preparations will ensure your buying success. Research is key, these days everyone is online and trying to provide you all the information you need to make the correct buying decisions for your stores. Please check out these tips for preparing for Wholesale Jewelry and Gift Shows.
Handmade jewelry manufacturers are the real people who are the original designers and artisans of handcrafted jewelry. Dealing in both wholesale jewelry and retail, handmade jewelry manufacturers have the infrastructure and team to create different designs based on the growing trends in the market. They conceptualize new trends to occupy the fashion market and to stay ahead of their competitors. The handmade jewelry artisans constantly create new jewelry designs, which are then handcrafted by expert and trained craftsman and artisans.
The growing crazes and trends in the ladies fashion jewelry segment has made the handmade jewelry market very competitive, forcing these handcrafted jewelry artisans to create beautiful new designs of handmade earrings and unique bracelets offering them at reasonable prices to beat the competition.
Ladies fashion jewelry is now taking another twist as now handmade jewelry is meant to complement every outfit. Changing your handcrafted jewelry everyday to match your clothes has become inevitable. The right pair of handmade earrings or handcrafted bracelets can have a great impact making you look as well as feeling beautiful, modern, and alluring.
Handmade jewelry is a precious, one of a kind possession that is designed and crafted to last a lifetime. For centuries people have been buying jewelry as investment and identity marker. So come and discover the handmade jewelry designed to enhance your individuality and compliment your beauty.
Copper jewelry is appealing to most buyers since it is less expensive than gold jewelry. It also compliments almost any outfit because of the natural warmth and has become the new found style in fashion these days. That is why there is an increasing demand of handmade jewelry made from copper.
Today,the internet is the best source where you can find online stores for everything from handmade jewelry to wholesale jewelry, they have a wide selection and a much lower price than the jewelry store in your area because of the low costs of maintaining a website compared to a store. With many artisans making handmade jewelry, it is important to know how to buy the best quality in the desired pieces of jewelry.
You can find a lot of online handcrafted jewelry distributors and handmade jewelry wholesalers worldwide. You can have a lot of options and prices to compare with various online merchants. That way you get the best deal for your money. But prices are not the only important factor to consider here. Before buying anything make sure that the conditions and policies of the dealer for you to purchase handmade earrings and handmade bracelets from their store. You will find great savings compared to buying in conventional stores.
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