How to Create Handmade Jewelry that Sells Well
Summer is the season for art shows, craft fairs, festivals, and jamborees. Many of these have been running for decades and draw great crowds. You would think that this would be the perfect environment to sell handmade jewelry. However, sometimes the sales are disappointing. Maybe it is too hot or raining or everyone is saying your prices are too high.
There are many ways to get inspiration when creating your jewelry. You can get inspired by animals, wildlife, nature, and also the great painters’ paintings. Finding a niche that draws your customers’ attention is the way to go. There are so many different materials you can use when making your handcrafted jewelry, Deciding on the materials metal, stone, wire, beads, and shells that you are more comfortable with and you are more skilled is a good idea. Always keep in mind that customers have perceived value in their minds. If your jewelry creations are unique that they have not seen everywhere, good quality and reasonable price then you have created great selling handmade jewelry.
Especially in summer, shows tend to attract people who are looking for lower price points. For these times, it is important to have a diversified price range. If, in general, your jewelry is elaborate and high priced, you need to also create some lower-priced earrings and bracelets. This diversification will ensure that every show is a good show.
Many of the summer shows have a theme like a horse, cat and dog shows. Having the right selection for each is essential. Over the years we have added many new designs to attract every type of customer, our latest being dog jewelry. Listening to your customers is extremely important and following up by creating something that will appeal to them personally.
We have tried to cover many different areas with our unique designs so that where ever we display our work there are themes that are popular with the audience. It takes time to learn what sells in what place but after a few shows in an area you will have a better idea of what the public wants.
It is difficult to predict the weather but having the correct items at the right price for the market will greatly increase your chances of having the best summer season ever. With over 30 years of experience, we have participated in many shows in Canada and the United States. There is an opportunity everywhere so don’t be discouraged because something positive may come out of even the worst show. You never know when you could meet with a local store owner who loves your handmade jewelry and continues to carry it for years.
The way you display your jewelry is very important. The way you display that shows how much value you give to your handmade jewelry. It could decrease the value if you just throw them on to a table, looking messy. With a good way of displaying them, you can make it easier for your customers to find what the design they are looking for. A good display will increase the perceived value of your jewelry and will help to sell more.