How to Prepare for Wholesale Jewelry Shows

Colorful Feather Dangle Copper Earrings

How Buyers Should Prepare for Wholesale Jewelry Shows

How to Prepare for Wholesale Jewelry Shows;

Wholesale handmade jewelry buyers, well, it’s that time of year again, the wholesale jewelry and gift shows have started! It seems as though we just started preparing for the new season and now it’s here. Our wholesale show preparations are finished, new designs and lines of our unique handmade jewelry including new handmade earrings and handmade bracelets are now available for review at our website.

For Buyers, the preparations are just beginning. Here are some tips for getting the most out of your buying season:

Dragonfly Jewelry, Cut Out Gold and Copper Dragonfly Bracelets
Dragonfly Bracelet

1. Review your sales records for last year.

How to Prepare for Wholesale Jewelry Shows; Wholesale Handmade Jewelry Buyers should review previous sales records. This will give you a good idea of what sells and what hasn’t sold well in your area. Sometimes this review will surprise you.

2. Eliminate slow sellers

Discount them and sell through the remaining stock to make room for new products.

Butterfly Earrings
Wholesale Handmade Earrings, Butterfly Earrings

3. Go through the buyers’ guides

for the wholesale jewelry and gift shows that you will be attending. Mark your supplier’s booths on the show map to ensure you place your orders with your existing suppliers. Some shows have expanded in recent years, the CGTA show in Toronto for example, a lot of your wholesale jewelry suppliers have moved into larger booths because of the expansion of the Toronto Congress Center, make sure you know where they are so you don’t miss out on seeing their new handmade jewelry and unique gifts for 2010.

4. Make a budget

Wholesale Handmade Jewelry Buyers should make a budget and stick to it! Make allowances for new products from existing wholesale suppliers and well as new suppliers’ minimum order requirements. Leave yourself room for some last-minute additions.

Flowers and Hummingbird Earrings
Cut Out Handmade Earrings

5. Research new products online.

Go through the buyers’ guide and visit the websites of suppliers you are interested in. You can find out about their products and services, minimum orders, shipping costs, etc. without walking that extra mile to see their booth.

6. Make a list of questions for suppliers.

During the hustle and bustle of shows, important questions sometimes get overlooked.

Colorful Paint Horse Jewelry Bracelets
Horse Bracelets, Wholesale Handmade Bracelets

7. Take advantage of Show Specials

Many suppliers will offer free shipping or free point-of-purchase displays. Displays, especially for handmade jewelry, will greatly increase your sales. Most of our customers who have taken advantage of our jewelry display packages have seen dramatic increases in sales of our handcrafted jewelry, sometimes 200-300% increases.

8. Make Good Selections for Your Store When Ordering Handmade Jewelry

Make sure to offer your customers a variety of unique gift ideas. Focus on your best-selling price points, but also offer some high-end as well as low-end alternatives. Before attending the wholesale jewelry shows, make a list of your re-orders for your already established wholesale suppliers. This will save you lots of time so you can check for new handmade jewelry suppliers to add to your collections.

Handmade Tree of Life Bracelets
Tree of Life Bracelets, Unique Handmade Jewelry

9. Always think about what your customers will buy

Keep in mind your customers! If you are a local retailer you will want to freshen up your existing handmade wholesale earrings lines for your existing customer base. If you are in a resort or tourist center you can stick will proven sellers as your customers are always changing.

Flower Dangle Handmade Earrings
Flower Dangle Earrings

10. Wear comfortable shoes!

Making the right preparations will ensure your buying success. Research is key, these days everyone is online and trying to provide you with all the information you need to make the correct buying decisions for your stores. We hope these tips will help you with your Wholesale Jewelry and Gift Show preparations.