How to Market Handmade Jewelry Business

If you are a creative person, with a good sense of design and flair, you may be able to start your own handmade jewelry business. It is actually fun making handmade earrings, handcrafted necklaces and handmade bracelets. Selling your handcrafted jewelry at retail shows is a great way to learn what the customers want and make some money as well.

Unique Handmade Jewelry
Handmade Bracelets

You can market your unique handmade artisan jewelry in various ways. You can establish your personal internet handmade jewelry retail store, sell to gift and jewelry shops at wholesale jewelry prices, rent booths at local craft markets and art fairs, or advertise your jewelry making skills and get custom orders for specific items. You can also sell your handcrafted jewelry on consignment at local specialty boutiques.



Because people are so very different, they want handmade jewelry pieces that are different also. One-of-a-kind jewelry pieces that nobody else in the world makes can get you quite a bit of money. You will want to be known for your quality custom jewelry and unique designs. Always choose the highest quality gems and stones for your items, and be sure that the workmanship is brilliant. Become selective, never making any two pieces alike and more people will want to buy your handmade jewelry items. This is the most difficult route because you need to find just the right type of customers.

Handmade Turtle Bracelets in Colorful Designs
Turtle Bracelets

You could work together with a local boutique owner and design handmade jewelry pieces for specific outfits in the store. Also you could work with bridal shops and create handcrafted jewelry sets for the best selling wedding gowns and bridesmaid dresses. They have the right customers already in the store, so you are giving the store owner the opportunity to increase sales by creating matching handmade jewelry and accessories.

Handmade Cat Jewelry
Cat Handmade Earrings








Alternatively, you could go the other direction and make lots of like pieces selling them at wholesale jewelry prices. You need to create beautiful, unique handmade earrings and handmade bracelets quickly, easily and price them reasonably. You would take orders from local shops and display your handmade jewelry at wholesale gift shows. And just like that you have become your very own wholesale jewelry company.

Native Indian Kachina Dangle Earrings LDm-221
Handmade Artisan Jewelry, Dangle Kachina Earrings

How to promote wholesale handmade jewelry business, wholesale  jewelry business does demand creative thinking and skill, and it also requires the ability to promote yourself and your handmade jewelry products. You must possess business knowledge to be successful and creative talent to make handmade copper feather jewelry that sells. You will also need advertising and sales skills to promote your wholesale jewelry enterprise properly.

Dangle Copper Feather and Horse Earrings
Horse Earrings with Dangle Copper Feather

It is difficult to be a master of all trades so you must decide what you really want to do and where your greatest strengths lie. Making handmade jewelry and selling retail  may be perfect business for you if you want creative freedom while wholesale jewelry will make you more money. You could also purchase handmade jewelry items from hundreds of wholesale jewelry companies on the internet at very low prices and focus on just the business aspects. This way you can choose the very best handmade jewelry styles in the quantities you need and re-order them as they sell reducing your business risk.

Unique Southwest Native Bracelet Blue
Teal Blue Handmade Bracelet in SW Native Indian Flair

Any way you look at it, handcrafted jewelry is a great business to have fun and make money as well. It can be as simple as you like, working only on weekends or can grow into a successful full time business that will provide a good income. Check out more ways that you can start selling wholesale jewelry as a home based business.