How to Build a Successful Handmade Jewelry Business

Stunning Butterfly Dangle Earrings

Tips for Building a Successful Handmade Jewelry Business

When I was younger I took hobby classes at the local college like handmade jewelry, stained glass, and pottery. They were fun and a great way to meet people with similar interests. If I knew then what I know now, I would have taken those courses more seriously. Who knew that handmade jewelry was going to be my life work? It has been a wonderful and creative way to make a living. Are you hard working and creative? A handmade jewelry business might be perfect for you.

Handmade Jewelry, Wolf Bracelets
Handmade Wolf Bracelets

One of the most important factors in creating a successful handmade jewelry business is to find your own niche market. You have to meet the consumer demands and know who you are selling to in order to create designs that sell well. It takes time and patience to make a brand that will stand the test of time. Fashion fads come and go, so you need to create handmade earrings, bracelets, rings, and necklaces that appeal to a wide audience.

Butterfly Earrings in Cut Out Colorful Design
Cut Out Monarch Butterfly Earrings

If you are a creative person who enjoys playing with beads and jewelry parts you might consider taking your jewelry making talent into something more than a hobby? This could be a great idea for you to start your own handmade jewelry business. You can make some extra money or if all goes well it could be a full-time job for you. Read lots of jewelry making articles and watch videos before you start choosing your own niche. You have to make the jewelry exquisite looking and also make them in a reasonable amount of time to be able to make your handmade jewelry business profitable. Do not forget to take the cost of the materials you will be using to make your handmade jewelry into consideration.

Colorful Native American Bracelet
Unique Handmade SW Native Bracelet

You might like to come up with a unique name for your handmade jewelry and maybe a logo for it, but the most important rule for a profitable jewelry business is how creative, unique and original your handmade jewelry is. Once you create that unique jewelry that no one else has then you took a very big step to a successful handmade jewelry business.

When first starting out arts and craft shows are a great way to learn what people want to buy. After every show, you will always have a long list of ideas from customers about what other designs they would like to see. You will be able to focus on the best selling items to create a line that is more appealing to more people.

Colorful Cat Silhouettes Earrings
Handmade Cat Silhouettes Earrings with Colorful Background

Creating a handmade jewelry website is very easy now with little expense, but it will take a lot of time to see rankings in the search engines. For immediate results, most people opt for well established handmade portal websites although there is still work to be done to be seen on websites that carry millions of items. This is called search engine optimization or SEO and will be the topic of a future blog post. Once you built a successful business, the next step will be how to compete in the handmade jewelry business.

 

 

Best wishes,

Jennifer Hisir