How to Build Successful Handcrafted Jewelry Business

Colorful Feather Copper Cuff Bracelets

Best Ways to Build Successful Handmade Jewelry Business

First of all, let me just say that we have been making handmade jewelry for over 35 years. We have had a store, sold at craft shows, mall shows, wholesale gift shows, and have a website. We have sold at retail, on consignment, wholesale direct to stores, orders taken by sales reps, jobbers and distributors as well as online. We have started with nothing and built our handcrafted artisan jewelry business one step at a time. Honestly speaking, to those people who think they are able to jump right to the top of the ladder, you need to crawl before you run the marathon.

Handcrafted Hammered Copper Jewelry
Wholesale Copper Cuff bracelets

Every handcrafted jewelry business needs a solid foundation and must be gradually built to achieve success. There are very few who have the financial means to start at the wholesale jewelry level. Wholesale gift shows are expensive, requiring a great selection of unique jewelry and needing professional-looking displays so it is not something for those just starting out. Handmade jewelry for women is a popular accessory that can either be used for personal use or for giving as a special gift.

Hummingbird Wire Bracelets, Colorful Animal Jewelry
Wire jewelry, hummingbird bracelets handmade in colorful design

You could work with many different materials for making different handmade jewelry designs. There is a lot of competition. So you’ll have to work hard if you want to get your handmade jewelry business noticed.  You do not have to be overwhelmed by the thought of competition and starting your business. Once you start making your jewelry in your own niche and determine your target customers things will fall into place.

Cut Out Copper Feather Bracelets
Copper feather bracelets handmade in feather artwork with striking colors

This being said it is my humble opinion that craft shows are the best way to build an enduring handmade jewelry business. Local shows tend to be less expensive and are a good way to get those first sales. You will perfect your booth display and learn what customers actually want. You will get the experience that will enable you to move onto the next step on the ladder. Figure out how to create jewelry pieces that stand out from your competitors’ jewelry designs.

Alaska Native Eagle Feather Earrings
Copper Feather Earrings Created in NW Native Haida Design

Come up with a catchy handcrafted jewelry business name that will reflect your jewelry style, creativity, and also to draw the attention of target customers. Eventually, you will need to travel to juried arts and crafts shows. The best shows attract tens of thousands of customers and are difficult to get into especially for handmade jewelry artisans but are well worth the effort once you are ready. Displays need to draw the attention to your booth and you should have something for everyone. Different price ranges and styles so that no matter where you are your sales will be strong.

Native American Dangle Buffalo Earrings
Native Buffalo Earrings Handcrafted in Colorful Design

Along the way, you will likely run into some store owners who would like to buy your work to sell in their stores. Have a wholesale price in mind when you are pricing for your retail sales. Also whenever you are traveling have samples ready to show to stores and galleries on the way. Sometimes it is difficult to get up the courage to go into a shop and sell your work, but it will become second nature. If the manager or owner is not there be sure to get contact information and you can call them later.

Cardinal Rings
Adjustable Cardinal Rings Handmade From Copper

Once you have a good cash flow established for your handcrafted jewelry business and have a great selection of unique jewelry designs you will be able to venture into wholesale jewelry and gift shows with confidence. Wholesale shows that focus on handmade jewelry gifts are the best but most shows have a handmade section as well. Wholesale gift shows are the mainstay of our business. Major shows attract qualified buyers from across the country and internationally.

Charming Rose Earrings
Flower Earrings Handmade from Copper in Colorful Roses Design

Internet sales whether your own website or an online marketplace are easily set-ups with little expense but success online requires a great deal of time dedicated to social networking. We consider our website as an online catalog to make our customers ordering easier and as such it is wonderful. Every day we get inquiries from all over the world that would never have been possible before the internet. It takes time to get noticed with so much competition but once established it can be very successful.

Almond Blossom Bracelets From Van Gogh Painting
Van Gogh Almond Blossoms Bracelet

Be positive and don’t get discouraged or frustrated, the handmade jewelry business can be demanding at times but it can also make all your dreams come true. It is a great creative outlet as well as bringing in some extra money when you are first starting out. Over time you will be able to expand your business according to your own needs. It takes time to build a successful handmade jewelry business. Be patient as there is no overnight success after you open your best online handmade jewelry shop.

Comments are closed.