Secrets to Getting Repeat Customers for Handmade Jewelry Business
Hello everyone, sorry for the delay but we have been busy, busy, busy. The winter and spring shows have come again. We have lots of orders to fill for the upcoming season. After 35 years in the same business, we find that the majority of our sales come from returning customers. But what if you are just starting your online wholesale handmade jewelry business? How do you get and keep repeat customers? They are the key to your success, so you have to ask, Why didn’t they keep coming back to you?
The uniqueness of your handmade jewelry
You need to think like a buyer to know where to start. Retailers are always looking for the next big thing that will attract people to their gift stores. You are always trying to create that next big thing that they won’t be able to keep on their shelves. All you need is to get the buyer’s attention. Sometimes it is easy, other times not so easy. Uniqueness and the originality of your handmade jewelry will help very much to attract your customer’s attention and make them repeat customers.
If you can create jewelry that no one else, customers will not have any other choice but come to you to buy more. When exhibiting at wholesale gift shows the location is everything, so planning is essential. You want to be close to all the big players but not overwhelmed by them. You want to stand out so make sure your display jumps out in the crowded field.
Be nice to your small business customers
Most buyers come to wholesale shows with prepared orders for their main suppliers. Many times our best clients come with their purchase orders filled with last seasons best sellers and are looking for the new items to add to their lists. Keeping this in mind make sure you have your new handmade jewelry items prominently displayed.
Even the smallest minimum orders can become your best customers. Never under-estimate the mom-and-pop-shops; years ago we had a nice lady place a minimum order. After the show, she called and said that she had over-spent at the show and needed to cut her order in half. We almost didn’t send the order. A week later she re-ordered and continued to place small orders, then larger orders and became one of our best customers.
Establish your business as a reliable supplier
Once you have established your business as a reliable supplier, your customers will be repeating their orders. Until then keep smiling, always be polite and try to find the best mix of handmade jewelry for your clients’ stores.
Repeat customers are very important to save you, as a small business owner, money, and time. You have already spent the marketing expenses to find your customers and you would not have to spend it again. So having as many repeat customers as possible will lover your marketing cost. Repeat business is always the least expensive and more
profitable for your handmade jewelry business.
Build loyal and repeat customers
In order to build loyal and repeat customers, you have to completely gain trust and respect to build loyal and repeat customers. They have to like you as a person and feel close to you as a business partner. They have to know that you are on their side and you would like them to be successful with your handmade jewelry. You should always be nice and friendly with them as they sell well you will be selling well too.
Happy customers are repeat customers
If they ask for a little discount on their larger order, do not refuse them. Always make them happy with you and with your items. A happy customer is a repeat customer. They will always remember you as you made a good impression on them and come back to you to order more. You are the most important asset of your business. Your customers will remember your fist how nice you are to them and then your products.
Keep in touch with your customers
Send them emails about your new additions and ask them how they are doing with your jewelry. Send thank-you notes after they make payments for their purchases or the new orders they placed. Make your customers feel that they are important and make their shopping enjoyable. Listen to them and understand their needs. If necessary make new custom design special jewelry for their market. They will sell better and so you will too.