How to Increase Handmade Jewelry Sales at Craft Shows

Green Background Flower Bracelets

Best ways of increasing handmade jewelry sales at craft shows

Here are some tips to increase your handmade jewelry sales at craft shows. With over 25 years of experience selling handcrafted jewelry at craft fairs, there are many important marketing techniques that many people overlook.

Alaska Forget Me Not State Flower Earrings
Alaska State flower forget me not earrings

To increase your handmade jewelry sales at craft shows, it is very important that the set up of your booth should be welcoming and open. Many exhibitors make the mistake of putting a table at the front of their booth. Try setting up tables in a u-shape so that people can come into your booth. Booth space is small so you must use every inch wisely.

Colorful Iris Rectangular Earrings
Handmade Iris Earrings

Group your items so people looking for certain designs will easily find the matching artisan handmade bracelets and handcrafted necklaces for the handmade earrings they have chosen.

Make sure to have a mirror close at hand. Ladies love to hold up the handmade earrings close to their ears to see how they will look when worn.

Cut Out Gold Copper Elephant Necklaces
Elephant Necklaces Handcrafted by Etching

Along the same lines, wear your own handmade jewelry. People love to see how the handmade earrings and handmade bracelets look like on. Many times sales are made of the same items you are wearing at the craft show.

Copper Feathers Earrings Created in Shimmering Colors
Copper feather earrings handmade in colorful artwork

To increase your handmade jewelry sales at craft shows lighting is very important so your customers can easily see the details of your jewelry creations. Craft shows are known for poor lighting so you must use extra lights to make sure your booth stands out from the crowd. Well placed lighting can make an incredible difference in your sales.

Painted Pony Bracelets
Painted pony bracelet created with native inspiration

Always welcome people into your booth, being friendly and sincere will increase your sales. People come to craft shows to meet the artist so each handmade jewelry piece has a special meaning when they have talked to the artist.

Handmade Northwest Indian Eagle Bracelets
Northwest Native Eagle Bracelets

If there is a break in the traffic, have some work-ready. Nothing attracts people to your booth then seeing you making the Northwest Native earrings right there. Carry a box with some tools, supplies as well as handmade earrings and handmade bracelets pieces. People who stop to watch will soon become customers.

West Coast Native Hummingbird Earrings
Northwest Native Canadian Hummingbird Earrings

This tip goes without saying but it is included only to be complete. Do not ever read a book or newspaper at a craft show. There is nothing worse or will make a customer run away faster than reading a book.

Multiple Pieces Dangle Handmade Earrings
Handcrafted Dangle Earrings


Every little thing counts when displaying handmade jewelry at craft shows. Have your sales being less than you hoped? Try a few of these tips and see the dramatic effects small details can have on handcrafted jewelry sales.

About: This is an original article by Jennifer Hisir of Handmade Jewelry Blog by Copper Reflections and may be reprinted as long as the hyperlinks are kept intact with working links.

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