How to Increase Handmade Jewelry Sales at Craft Shows

Green Background Flower Bracelets

Best ways of increasing handmade jewelry sales at craft shows

when first starting out in a handmade jewelry business one of the most important issues is cash flow. Craft shows provide an excellent opportunity to increase cash flow. Whatever you make can be put back into the business to make more handmade earrings and handmade bracelets, therefore the possibility of increased handcrafted jewelry sales. Here are some tips to increase your handmade jewelry sales at craft shows. With over 25 years of experience selling handcrafted jewelry at craft fairs, there are many important marketing techniques that many people overlook.

Alaska Forget Me Not State Flower Earrings
Alaska State flower forget me not earrings

To increase your handmade jewelry sales at craft shows, it is very important that the setup of your booth should be welcoming and open. Many exhibitors make the mistake of putting a table at the front of their booth. Try setting up tables in a u-shape so that people can come into your booth. Booth space is small so you must use every inch wisely.

Colorful Iris Rectangular Earrings
Handmade Iris Earrings

Group your items so people looking for certain designs will easily find the matching artisan handmade bracelets and handcrafted necklaces for the handmade earrings they have chosen.

Make sure to have a mirror close at hand. Ladies love to hold up the handmade earrings close to their ears to see how they will look when worn.

Cut Out Gold Copper Elephant Necklaces
Elephant Necklaces Handcrafted by Etching

Along the same lines, wear your own handmade jewelry. People love to see how the handmade earrings and handmade bracelets look like. Many times sales are made of the same items you are wearing at the craft show.

Copper Feathers Earrings Created in Shimmering Colors
Copper feather earrings handmade in colorful artwork

To increase your handmade jewelry sales at craft shows lighting is very important so your customers can easily see the details of your jewelry creations. Craft shows are known for poor lighting so you must use extra lights to make sure your booth stands out from the crowd. Well-placed lighting can make an incredible difference in your sales.

Painted Pony Bracelets
Painted pony bracelet created with native inspiration

Always welcome people into your booth, being friendly and sincere will increase your sales. People come to craft shows to meet the artist so each handmade jewelry piece has a special meaning when they have talked to the artist.

Handmade Northwest Indian Eagle Bracelets
Northwest Native Eagle Bracelets

If there is a break in the traffic, have some work-ready. Nothing attracts people to your booth than seeing you making the Northwest Native earrings right there. Carry a box with some tools, supplies as well as handmade earrings and handmade bracelets pieces. People who stop to watch will soon become customers.

West Coast Native Hummingbird Earrings
Northwest Native Canadian Hummingbird Earrings

This tip goes without saying but it is included only to be complete. Do not ever read a book or newspaper at a craft show. There is nothing worse or will make a customer run away faster than reading a book.

Increasing craft show sales by selling Nautical jewelry;

Nautical Jewelry, Handmade Lighthouse Bracelets
Nautical jewelry, copper lighthouse bracelet

Nautical Jewelry, Amazing Lighthouse Bracelets

To increase your handmade jewelry sales at craft shows, always listen to your customers, they know what they like. They are your customers and they will be the ones who are buying your creation so it is a good idea to design your jewelry according to what they will like. This is another reason that is good for participating in craft shows as you will have a better chance to talk to more people and find out what you would be interested in.

Wholesale Handmade Native Earrings
Handmade Native American Earrings

When you create handcrafted jewelry you will have more success if you make the items your customers are looking for. Customers will have great ideas for you as they are the buyers, it would be a smart idea to listen and follow their advice. We made locket necklaces and this was a suggestion from a customer and it has been selling great. Also, you will have created a bond between you and your customers. Time and again they will visit a show just to see you and your new handmade bracelets.

Nature Jewelry, Maple Leaf Earrings
Handmade Maple Leaf Earrings

People who visit craft shows are looking for something special and also like to meet with the artist. Be open and friendly making your customers feel happy. A happy customer is a repeat customer! You can make handmade Christmas ornaments which are great sellers for grandmothers as they enjoy buying one for each of the grandkids. Especially if you personalize them by putting their names on the back of the Christmas tree ornaments.

Leather Jewelry, Colorful Feathers Artwork Bracelets
Feathers Artwork Leather Bracelets

You can go to craft stores and jewelry findings stores or wholesale craft suppliers to get ideas. You can get pieces from these places and join them with your handmade earrings or other handmade creations just you have the best unique jewelry collections for your customers to choose from. More selections will increase your sales. If one item is slow in one craft show the sales of other jewelry gifts will increase your craft show sales.

Colorful Native Star Earrings
Handmade native star earrings with black patina background

How to increase craft show sales; while exhibiting my handcrafted jewelry at a craft show in Columbus, Ohio I met a man from Missouri who taught me the art of diamond cutting. Using this new technique greatly increased my sales and I have always appreciated the help he gave me in learning this technique. Diamond cut designs made the copper jewelry sparkle adding value to the products.

Flower Bracelets Created with Blue Background
Handmade jewelry, flower cuff bracelets

The fact that I was the only one making this type of jewelry combined with my reasonable prices has made my handmade jewelry business a great success. So it is always in the search of different techniques and designs your handcrafted jewelry is a good idea as this will give you the diversification that customers will appreciate at craft shows.

Almond Blossom Hair Clips Famous Paintings by Van Gogh
Van Gogh’s Almond Blossom Hair Clips

Once you are known in the area with the most original jewelry, unique handcrafted jewelry, handmade artisan jewelry, and reasonable prices, this will be the best advertisement for your craft company; customers telling their friends about your wonderful selection of handcrafted bracelets for women including necklaces, earrings, and rings. You will be surprised to see people will be coming long distances for unique artisan jewelry, handmade jewelry, and handcrafted unique jewelry. Then your craft business becomes a success story.

Multiple Pieces Dangle Handmade Earrings
Handcrafted Dangle Earrings

Conclusion

Every little thing counts when displaying handmade jewelry at craft shows. Have your sales being less than you hoped? Try a few of these tips and see the dramatic effects small details can have on handcrafted jewelry sales.

About: This is an original article by Jennifer Hisir of Handmade Jewelry Blog by Copper Reflections and may be reprinted as long as the hyperlinks are kept intact with working links.

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