How to Increase Handmade Jewelry Sales

Red and Yellow Roses Bracelet

Best Ways to Increase Handmade Jewelry Sales

How to Increase Handmade Jewelry Sales; If you have a retail store or boutique these days you have to stand out from the crowd. With so many products available, providing handmade jewelry and unique gift ideas for your customers makes your store stand out and people take notice. Variety is the key to great sales. Provide your customers with a wide range of styles, shapes, colors, and prices.

Colorful Copper Wild Roses Bracelets
Wild roses bracelet created in colorful artwork

Offer a choice of materials; stones, beads, shells, resins, and metals. You will find that casual sales become repeat customers if you select a great variety of unique handcrafted jewelry and gifts that will suit the personal style of everyone! Aim to give your customers a unique shopping experience, unusual high-quality products, and excellent personal service.

Handmade Dragonfly Bracelet
Handmade Bracelets, Dragonfly Unique Bracelets

Where do you find suppliers for wholesale handmade jewelry and gifts? You have lots of choices but obviously, the easiest and fastest way would be online. Just Google or Yahoo! search “wholesale handmade jewelry” to find suppliers for your store, can not get much easier than that! You can also search “handmade jewelry directories”, most web directories even have a separate section for unique handmade jewelry earrings.

Moon and Star Flower Earrings in Navy Blue Background
Flower moon and star earrings

You can search anywhere, anytime; whenever it is convenient for you. Today you can find everything you need online without all the expenses of attending the traditional Wholesale Jewelry and Gift Shows. Everyone has a contact us page so you can ask any questions you may have if it’s not already in the FAQ. Online companies try to give you as much information about their products as they can. This is hard to absorb in the hustle and bustle of shows but comes naturally when you are relaxed and interested in the product. You will know the special features and techniques used to make handmade jewelry. This information will help you to sell the products better.

Handcrafted Cat Bracelets
Handmade Jewelry, Black and White Cat Bracelets

How to Increase Handmade Jewelry Sales; If you are more of a hands-on type, wholesale jewelry, and gift shows are the next best option. At these shows you will see the actual products but attending these shows can be quite costly, tiring and they are only held at certain times of the year. The wide range of products available might overwhelm first-time buyers but you’ll quickly learn how to narrow your search to find the items you want to see.

Attractive SW Native Earrings
Native American earrings, handmade copper jewelry earrings

You may just find that you can sell handcrafted products better when you have made a connection with a real person. Pay attention to how they sell their products to you and you can carry that over to when you are selling their products to your own customers. The better the personal connection with a product, the better your sales will be!

Copper feather earrings handmade in horse design
Copper feather earrings with horse silhouettes and colorful background design

Handcrafted artisan jewelry will attract new customers to your store. Many jewelry artists have a loyal following who will seek you out in order to buy their favorite artists’ jewelry. Look to provide a range of products and prices. People generally look for that extra special piece once in a while; for anniversaries or weddings. Have some outstanding pieces for them to draw people into your store. More reasonably priced jewelry will sell more often to more people. Pay special attention to what we call the added value jewelry – this is unique jewelry that looks more expensive than it is. This is the impulse buy type of jewelry; who can say no to unique handcrafted jewelry that is affordable and you can wear every day?

Etched Copper Cat Bracelet
Cut out copper cat bracelet

One of the best ways to increase your unique jewelry, handmade bracelets, and handcrafted earrings sales is to offer your customers a wider selection of choices. It always helps to offer them jewelry displays. Most handmade jewelry displays are designed to hold handmade earrings, unique handmade bracelets, handcrafted necklaces, rings, lockets, etc. This increases the number of multiple-piece sales. If your customers love butterfly jewelry, let’s get these butterfly earrings and the matching bracelet. When placing your orders at the upcoming Wholesale Jewelry and gift shows always keep in mind that most customers who like a product will also be likely to buy matching sets.

Hummingbird Jewelry Necklaces
Unique Handcrafted Hummingbird Necklaces

Most handmade jewelry wholesalers offer retail display packages that are free of charge or the cost of the display is offset with free merchandise. Generally, the buyer is responsible for the shipping charges of the display. Jewelry wholesalers will work with the retail store buyers to find the most suitable display for their stores taking into consideration the space restrictions of the store itself. It would be a very good idea to sell your handmade earrings, unique lockets, handcrafted necklaces, and handmade bracelets in nice-looking jewelry gift boxes. This will also increase the perceived value of your unique jewelry pieces. Customers buying for birthdays, anniversaries and Christmas will love you for it.

Wassily Kandinsky Colorful Circles Earrings
Concentric Circles earrings by Wassily Kandinsky

Your goal is to make your customers come back time after time to check out your great selection of handmade jewelry. Whatever the occasion handcrafted jewelry will continue to keep them coming back for more!