How to Increase Trade Shows Wholesale Handmade Jewelry Sales

Best Ways to Increase Wholesale Handmade Jewelry Sales at Trade Shows

We have been making handmade jewelry and gifts for almost 25 years.  We have built our company from the ground up. We started with just a small table on the street, we had a retail store, we have participated in arts and crafts shows in Canada and the United States, exhibited at wholesale jewelry and gift shows and now we are online for the entire world! There is no overnight success in business; you need to build your business step by step on a solid foundation to ensure continued success.

Wholesale Wolf Jewelry, Wolf Dangle Earrings
Unique Wolf Earrings, Handmade Jewelry Wholesale

Best ways to increase wholesale handmade jewelry sales is to attend to wholesale trade shows. Exhibiting at a trade show can be expensive and hard work booth space, displays, marketing materials and more. Despite the costs, if you properly plan for the event, display your wholesale gifts and handmade jewelry properly during the show, and make sure you are prepared to follow-up afterward, your results will far surpass the investment. These tips will help you beat the competition and make your profits on wholesale jewelry and soar. Good luck with your trade show selling!

Northwest Native Eagle Bracelets
Magnetic Copper Bracelets

Exhibiting in a wholesale jewelry gift show can be the best marketing vehicle for your company to obtain immediate access to potential and existing customers. It is also an excellent opportunity to display your wholesale artisan jewelry; earrings and bracelets to a very large number of buyers at any single event might bring in lots of business. If you do it right, you can likely generate more leads in three or four days than you can in the field in a whole year.

But if you think that getting results from exhibiting unique jewelry comes from simply putting up a booth with a big sign, displaying your unique jewelry and handmade gifts, and standing around waiting for people to come is all it takes, you are sadly mistaken. Or, if you think that merely offering a “giveaway” that draws hordes of people into your booth will generate good leads you could be greatly disappointed.

Handmade Western Horse Bracelets
Wholesale Handmade Copper Jewelry

How to increase wholesale handmade jewelry sales; if you want to win the game, it is essential to have a marketing strategy in place months ahead of the show and put some “trade show sales savvy” when interacting with customers at the booth. These can make the difference between success or failure in your trade-show sales efforts.

A lot has changed over the years but we still find that the wholesale gift shows are continuing to generate increased sales. Exhibiting at wholesale gift shows is still the best way to get your wholesale unique jewelry noticed.  Buyers from all over the country come to the gift shows looking for new products and suppliers. Even if you come away with just sales leads, they are targeted and with a few follow-ups calls you will make the sale. You are showing your product to a targeted market that has been established for decades.  People go to wholesale gift shows to place orders and see your products first hand. Even the best photos cannot sell your product as well as you can. Most wholesale buyers still find ordering online intimidating.

Dangle Horse Earrings
Unique Horse Earrings, Wholesale Artisan Jewelry

At wholesale gift shows buyers see the product, touch the product and time and time again they order the product.  They feel confident that they will be able to sell your products.  The sale becomes more personal in a world that every day becomes more impersonal; there is nothing better than making the sale face to face.  Buyers associate your product with you.  The relationships that you build at the gift shows will continue for many years.  We have found that many of our new customers are referred to us by our existing customers.  There is no better compliment.

While online marketing opens the whole world for your wholesale handmade jewelry, it is still very important to have a continued presence at wholesale jewelry and gift shows. The majority of our orders and re-orders come directly from wholesale shows.  We continue our online efforts to support our existing customers in Canada and the United States and we are making good progress to attract our targeted market from around the world.

3 thoughts on “How to Increase Trade Shows Wholesale Handmade Jewelry Sales

  1. thisir says:

    There are many publications for craft shows and now with the internet just type in craft shows and where you want and you will probably get a list of the best shows. We used to use ‘The Crafts Report’, Sunshine Artist for the national shows in the US and Canada. Chamber of Commerce publications & calendar of events tell you when there are festivals and craft shows, they usually provide a contact number. Every show has different requirements for jurying so best to contact the organizer if you have any questions. Hope this helps, jen

  2. Teri says:

    I just sent a tweet on Twitter about this article! Great blog I’m following you now! Thanks


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