How to Market Handmade Jewelry Online

Hair Clips Handmade in Colorful Designs

Tips on Market Handmade Jewelry Online;

If you make handmade jewelry or have a retail store that sells handcrafted artisan jewelry you need to be online! With millions of handmade jewelry websites, how do you get your product seen online? It’s not going to be easy and it takes a lot of hard work, not to mention time. If you pay someone to get you to the first page it’s going to cost you. If you do it yourself it will take time, effort and a lot of reading, but it will be worth it and its kind of fun. Even though the competition is fierce, there is still room at the top if you want to play the online marketing game. Let’s play!

Pacific Northwest Coast Polar Bear Earrings
Polar Bear Earrings

How to market handmade jewelry online; So where do you start? The first thing you will need to do is take great pictures of your handmade jewelry. “A picture is worth a thousand words” or not. Make sure the photos are in focus clearly showing your design. Don’t put jewelry on a rock or a hunk of wood, although it is very natural and artsy, it is too hard for people to make out in the seconds you have to catch their attention online. Your unique jewelry should be on a plain background so it stands out clearly.

Now you need a website, if you’re just starting there are lots of free blogs out there. I prefer the WordPress.com, mostly because it’s easy and has lots of plug-ins to do all the SEO work for you. Once you are up and running you can invest more into the site but we are trying to save some money and do it all for free, for now.

Handmade Southwest Native American Jewelry Native Bracelets
SW Native American Bracelets

Read, read and read more; you can never have too much information. The web is filled with great information; every time you see something new do a search until you understand what it means. SEO is the most important part of getting good search engine rankings. Make sure to have meta title, description and keywords tags. Don’t forget image alt attributes for handmade earrings as well. Do your keyword research and write it into your content.

Off-site SEO factors mean links to your site. This is probably the hardest and most time consuming because you need to get related sites to link to you. Make sure your site is ready and has good content that other sites will want to link to. Stick with it and bit by bit links will come. Check other related sites link pages to get more links. Make sure you have your target keywords in your link information.

Eagle Jewelry Art
Unique Eagle Bracelet

Do all these things then continually read and update your site as you go; this is a continuing process always needing to be tweaked. Check your statistics to see what is working and what isn’t. Change the things that aren’t working.

Time is also an important factor. Everything takes time so try not to get frustrated when things don’t happen overnight. Patience is a necessary virtue in handmade jewelry and online marketing. Good luck to you in all your online marketing efforts!

3 thoughts on “How to Market Handmade Jewelry Online

  1. Michele Doane says:

    Thank you for posting this information. As a person with a fairly new web site I never dreamed it would be this much work. Your advice about gathering as much information as possible, and to just keep at it is wonderful. Best of luck to you. Michele

  2. Cheri Dale says:

    Thanks for your article on “How to Market Handmade jewelry On-line” I am just starting out and excited to be learning new things. Don’t have a blog yet, but have an Etsy shop up at least. Am doing Home and Office shows, local shows and planning a workshop. Also have some prospective shops who will do consignment. Lots of fun work!

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