How to Market Handmade Jewelry Wholesale

Teal Blue Background Flower Bracelets BF-10

Tips for Selling Handmade Jewelry to Wholesale Customers

How to market handmade jewelry wholesale;

There are many ways to start selling your handmade jewelry to wholesale customers. We are a bit old-fashioned but what used to work, still works. We have been selling wholesale to gift stores for over 30 years. We have experience and are sharing our tried and true methods to increase not only the number of wholesale customers but increase your overall sales as well.

Painter Gustav Klimt's Cat Katze Hair Clips
Wholesale handmade jewelry, cat hair clips

When we were first starting our handmade jewelry business, we were mostly participating in arts and craft shows. We met many of our wholesale clients at these shows. We would always have all our contact information and brochures ready for such occasions. Many times we would make the sale at the craft show so always have extra stock on hand just in case.

Cut Out Copper Feather Bracelets
Wholesale copper feather bracelets

How to market handmade jewelry wholesale; Try to contact the store owner or buyers. Make an appointment at their convenience. Face-to-face meetings are always the best way of selling wholesale. Explain and convince them why they will do well selling your jewelry at their stores. Be very friendly and kind. At this appointment, you are actually selling yourself. If they trust you and like you,  they would be more positive trying to sell your creations in their store. We were regularly traveling to craft shows so we prepared samples of our handmade jewelry in trays to display to gift stores along the way. Whenever we saw a gift shop that we thought would do well with our work, we would stop and ask to speak with the manager or buyer for the store. We would show our work or make an appointment to meet with the buyer. Tourist attraction signs are not only for tourists but are a great way to find gift shops in the area.

Handmade Colorful Native Earrings
Wholesale Native American Earrings

Almost every town or region has a Chamber of Commerce. You will be able to find lists of gift stores and schedules of events for the area. These brochures and flyers will give the contact details of local retailers that you can contact for appointments and visits. It is always a great idea to visit a gift shop to be able to know what items you make that would sell best for them.

Hummingbird Ring Handmade from Copper
Wholesale Hummingbird Rings, Adjustable Handmade Copper Rings

If you are planning to increase your handmade jewelry sales, wholesale is one of the best paths you can follow as you will be selling your jewelry in bigger quantities. However, to be able to sell wholesale, keep in mind that you have to make your jewelry in bigger quantities. You need to be able to give your wholesale customers terms and sell them for lower prices. The wholesale prices need to be at least half of your retail prices.

Dangle Bear Earrings Created in Pueblo Design
Wholesale Native Dangle Bear & Bear Paw Earrings

Your wholesale customers will know the best what sells in their region. It is a very good idea if you can make them custom design jewelry. Over the years, we figured out that every area has different popular designs. One of your designs might do really well in one area but not in the other. Making custom design jewelry for your wholesale customers that will sell in their area will increase your handmade jewelry sales potential.

Long Teardrop Magnolia Earrings
Wholesale nature jewelry, handmade magnolia earrings

Once in a while, you will come across a store that you can custom make designs. We do very well with wholesale animal jewelry so we have a variety of designs in wildlife themes, birds, zoo animals, dogs, cats, horses, and so many more. Every customer has their own style and market niche. The wider range of designs that you create will increase the odds that you will make a sale every time. Custom-made designs add that extra special touch that many retailers are looking for in a competitive marketplace.

Copper Bear Paw Earrings
Wholesale wire jewelry, handmade bear paw dangle earrings

How to sell wholesale handmade jewelry to your customers; Wholesale gift shows are the best way to meet buyers from gift stores. Instead of traveling to the stores, the gift stores are coming directly to you. They are looking for new lines of handmade jewelry to carry in their stores. It is a great way to connect with your existing wholesale customers and show them all your new designs.