Tips for Promoting Your Handcrafted Jewelry for Free
How to promote handmade jewellery
Together, let’s make a promise to make the next decade the best! In fact, there are many ways to promote your handcrafted jewellery that do not cost anything!
Here are 16 free ways to promote and market your handcrafted artisan jewellery that do not cost a thing, other than your time and effort. Some will be more effective than any paid advertising ever could be. The more effort you put in, the greater the results you should see, so try to incorporate as many of
these as possible:
1. Wear your own jewellery
One of the easiest and free ways to advertise your handmade jewellery is to wear it every day. People who admire your jewelry will often become customers. It is not uncommon for someone to ask if they can buy the same design you are wearing! Become a walking advertisement for your handmade jewellery. Be sure to always have your business cards with you to take advantage of the moment.
Monet’s Water Lily Pond Earrings
2. Compliment other people on their jewelry
If you notice unique jewellery that someone else is wearing, compliment them on it! You do not have to do this with the idea of selling to them in mind. In fact, please get in the habit of noticing what others are wearing and commenting on it, keeping style in mind. This is a design someone paid for and might help you create your own handmade jewelry designs. Also, this will help you to develop conversational skills around jewelry through repeated practice, enabling you to sell more smoothly at your show booth or at a jewellery home party, where the conversations are about selling but should not seem that way.
3. Your voicemail
The message people get when you are not able to answer your phone is a powerful opportunity to market yourself. Do not just provide your name and a request to leave a message; mention your company name, store, and website, and suggest that the caller check out your blog as well! For example: “You’ve reached My Jewelry Studio. We’re sorry we’re not in right now. Please leave a message after the tone, and we’ll get back to you right away. Also, visit us online at [your site] to check out our latest designs!”
Colorful Dragonfly Earrings
4. Your invoice
Your invoice is a great place for a marketing message or slogan. Including a marketing flyer of your new designs with your shipments is an excellent way to market your jewellery to existing customers. If you send invoices by e-mail as a PDF file, include a link to your website. People who already buy from you are your best customers, so adding a quick, personalized message to an existing invoice is a great way to let them know about upcoming shows, new lines, and more.
5. Your e-mail signature
A few simple lines of text that include your contact information, website, and social and blog links are all it takes to remind a customer that you are easy to reach. Nearly all email programs let you easily create and change signatures.
SW Native American Earrings handmade in captivating colors
6. A personal thank you
Saying thank you not only makes an impression on the buyer but also builds a relationship, which is another way to promote your handmade jewellery. These days, we communicate through email, websites, and text messages, so it can be hard to connect with other people on a human level. A personal note should accompany every order. It is a free marketing strategy that pays off more than you could imagine.
7. Your Appearance
How you dress and groom when you are selling at live events says a tremendous amount to those who approach you. The first impression you make on a prospect is likely to be the one that sticks with them throughout their experience with you. Dress neatly and professionally when selling face-to-face. A clean appearance raises their confidence in the quality.
Katchina Bracelets Handmade from Copper in Native American Artwork
8. Smile! A heartfelt
A warm smile is one of the most powerful tools at your disposal. Smiling warms up the interaction and makes the customer feel at ease. People buy from those with whom they feel comfortable.
9. Public Relations
There are many free press release platforms and local news outlets that let you publicize your handmade jewellery business. Start by calling the style editors at the local newspapers in your area to introduce yourself. This personal connection is vital because it makes a greater impact than just sending an email. Offer yourself as a resource for jewelry features, and send them information about when you have something newsworthy to announce.
10. Rapid response to inquiries and orders
Your customers are likely to be busy people. The time they spend contacting you about your handcrafted jewelry is precious to them! Although auto-responders are a good way to confirm the receipt of an email, it is critical to get back to customers as quickly as possible. Your ability to respond promptly to a question may mean the difference between making the sale and not. Respond as soon as you can. This is a free way to promote your handmade jewelry products.
11. Jewelry talks, seminars, and lectures
Giving a free talk on jewellery making, aspects of jewellery history, jewellery care, and related topics is an excellent way to get in front of an audience of potential customers. Public speaking also gives you a reason to send out press releases and an opportunity to connect with new people, an essential skill for selling well.
Haida Native Eagle Bracelets
12. Photos of happy customers wearing your jewellery
Taking selfies or asking someone to take photos of you with smiling customers is another way to promote your handmade jewellery. Pictures convey instantly that buying from you and connecting with you is an enjoyable experience.
13. Reviews and Testimonials
Reviews and testimonials are a powerful way to let prospects know what others think of your creations and to instill confidence in it.
14. Photography
One of the best ways to promote handmade jewelry is with clear, well-framed shots of your jewelry; they are essential to effective marketing. You can read here about how to photograph handmade jewelry. With social media, taking photos is a necessity to master. Also include pictures of people wearing your jewellery.
Native Pueblo Bear & Bear Paw Earrings
15. The descriptions of your jewellery
The way you describe your creations online and on your story cards is essential. It tells the story beyond just the photo. Although they say a picture is worth a thousand words, you need to be as descriptive as possible. Expand those descriptions to include what makes them special and what inspired the piece. People like to know the stories behind the piece.
Monarch Butterfly Earrings with Dangle Flower
16. Follow up
Following up after the sale reminds customers of the jewellery they bought from you and of your terrific service, helpful attitude, and smile. It shows you care about them as a customer and appreciate their business.
Having many options is nice, but it can be hard to make sense of them. In the case of these 16 techniques, you should use as many as you can. Try to schedule time every day to incorporate these ideas into your routine. Posting on social media will be more effective if you are more active and have time to grow your circle of influence. The more people you interact with, the more your sales will increase.