How to Sell Handmade Jewelry to Wholesale Customers

Sea Turtle Bracelets

Tips for Selling Handmade Jewelry Wholesale

Hummingbird Wire Bracelets, Colorful Animal Jewelry
Wholesale Handmade Jewelry, Hummingbird Wire Bracelets

There are many ways to start selling your handmade jewelry to wholesale customers. We are a bit old fashioned but what used to work, still works. We have been selling wholesale to gift stores for over 30 years. We have experience and are sharing our tried and true methods to increase not only the number of wholesale customers but increase your overall sales as well.

When we were first starting our handmade jewelry business, we were mostly participating in arts and craft shows. We met many of our wholesale clients at these shows. We would always have all our contact information and brochures ready for such occasions. Many times we would make the sale at the craft show so always have extra stock on hand just in case.

We were regularly traveling to craft shows so we prepared samples of our handmade earrings and bracelets in trays to display to gift stores along the way. Whenever we saw a gift shop that we thought we do well with our work, we would stop and ask to speak with the manager or buyer for the store. We would show our work or make an appointment to meet with the buyer. Tourist attraction signs are not only for tourists but are a great way to find gift shops in the area.

Handmade Flower Jewelry, Iris Earrings
Handmade Earrings in Colorful Iris Design

Almost every town or region has a Chamber of Commerce. You will be able to find lists of gift stores and schedule of events for the area. These brochures and flyers will give the contact details of local retailers that you can contact for appointments and visits. It is always a great idea to visit a gift shop to be able to know what items you make that would sell best for them. This could be an easy way to find wholesale customers for your artisan handmade jewelry.

Once in a while, you will come across a store that you can custom make designs. We do very well with animal jewelry so we have a variety of designs in wildlife themes, birds, zoo animals, dogs, cats, horses, and so many more. Every customer has their own style and market niche. The wider range of designs that you create will the increase the odds that you will make a sale every time. Custom made designs add that extra special touch that many retailers are looking for in a competitive marketplace.

Handcrafted Copper Bracelets with Colorful Feather Artwork
Handmade Copper Jewelry, Feather Bracelet

Wholesale gift shows are the best way to meet buyers from gift stores. Instead of traveling to the stores, the gift stores are coming directly to you. They are looking for new lines of handmade jewelry to carry in their stores. It is a great way to connect with your existing wholesale customers and show them all your new designs