How to Sell Handmade Jewelry to Wholesale Customers

Sea Turtle Bracelets

Tips for Selling Handmade Jewelry Wholesale

Hummingbird Wire Bracelets, Colorful Animal Jewelry
Wholesale Handmade Jewelry, Hummingbird Wire Bracelets

Best ways to wholesale your jewelry to stores

Selling your handmade jewelry wholesale is all about creating and building a relationship with the store. The goal is to get to know to have a great partnership with your wholesale customers. Creating quality unique jewelry, producing in bigger quantities, and keeping your wholesale prices reasonable is the way to building a successful wholesale handmade jewelry business.

Handmade Horse Bracelets
Colorful Copper Horse Bracelets

To make it easier for your wholesale customers to order your jewelry, code number all your jewelry. So when they sell they would know what to order. You can give away free jewelry displays when the order enough quantities to cover your cost for the displays. By giving away free displays you will be able to sell more and bigger selections of your jewelry will sell better than just a few pieces. By offering a special package you are making it easier for them to make the selection for their store. This is the reason that you should know what customers sell well, this way you know exactly what selections to make for them.

Turquoise Blue Background Flower Bracelets BNF-07
Flower Cuff Bracelets Handmade from Copper in Turquoise Blue

There are many ways to start selling your handmade jewelry wholesale. We are a bit old-fashioned but what used to work, still works. We have been selling wholesale to gift stores for over 35 years. We have experience and are sharing our tried and true methods to increase not only the number of wholesale customers but increase your overall sales as well.

Copper Tie Dye Rings
Adjustable Copper Tie-dye ring in colorful artwork

How to Sell Handmade Jewelry to Wholesale Customers; When we were first starting our handmade jewelry business, we were mostly participating in arts and craft shows. We met many of our wholesale clients at these shows. We would always have all our contact information and brochures ready for such occasions. Many times we would make the sale at the craft show so always have extra stock on hand just in case.

Copper Red & Turquoise Native Teardrop Earrings
Teardrop Southwestern Native earrings

These are some of the questions you need to decide on, your new wholesale customers are going to ask you for this information.  Decide What your minimum order will be. This is one of the first questions you get from wholesale customers. The dollar amount of the minimum order is important. If it is too high it might discourage prospective buyers. Will you require advance payment? or give your new customers terms to pay will help to easier sales.

Etched Copper Cat Bracelet
Cat bracelet is cut out from copper with gold-filled accents and colorful background

What would the cost of shipping be? You can make contracts with currier companies to get better shipping costs. Lower shipping costs will help to increase your wholesale. How long lead time you will need to complete and ship customers’ wholesale orders? Most wholesale customers want their orders shipped as soon as possible. So you really have to be quick in making your handmade jewelry and shipping. The sooner you ship orders, the sooner customers start selling and reordering from you. If one of your pieces is defective, What will your return policies be?

Colorful Copper Swallowtail Butterfly Earrings
Swallowtail Butterfly Earrings Handmade from Copper in Colorful Design

We were regularly traveling to craft shows so we prepared samples of our handmade earrings and bracelets in trays to display to gift stores along the way. Whenever we saw a gift shop that we thought we do well with our work, we would stop and ask to speak with the manager or buyer for the store. We would show our work or make an appointment to meet with the buyer. Tourist attraction signs are not only for tourists but are a great way to find gift shops in the area.

Handmade Flower Jewelry, Iris Earrings
Handmade Earrings in Colorful Iris Design

Almost every town or region has a Chamber of Commerce. You will be able to find lists of gift stores and a schedule of events for the area. These brochures and flyers will give the contact details of local retailers that you can contact for appointments and visits. It is always a great idea to visit a gift shop to be able to know what items you make that would sell best for them. This could be an easy way to find wholesale customers for your artisan handmade jewelry.

Elvis Presley Bracelets in Jailhouse Rock Scene
Elvis Presley bracelet handmade from copper

Once in a while, you will come across a store where you can custom make designs. We do very well with animal jewelry so we have a variety of designs in wildlife themes, birds, zoo animals, dogs, cats, horses, and so many more. Every customer has their own style and market niche. The wider range of designs that you create will increase the odds that you will make a sale every time. Custom-made designs add that extra special touch that many retailers are looking for in a competitive marketplace.

Handcrafted Copper Bracelets with Colorful Feather Artwork
Handmade Copper Jewelry, Feather Bracelet

Build relationships with smaller stores and specialty boutiques, gift shops, and trading posts, especially those you can visit in person. Specialty boutiques and handmade shops have loyal customers who enjoy specialty items. Your unique jewelry designs could do really well and you might get many re-orders from these stores. These small venues can become continuing sources of business and may lead to more connections. In the wholesale business, it is very important that your handmade jewelry is welling well and you are getting re-orders from your establish wholesale accounts. And you can try to build on this. If you do not get enough re-orders then you have to spend more time and money to find new wholesale customers all the time.

Copper Day Of The Dead Sugar Skull Earrings
Colorful copper day of the dead earrings

Wholesale gift shows are the best way to meet buyers from gift stores. Instead of traveling to the stores, the gift stores are coming directly to you. They are looking for new lines of handmade jewelry to carry in their stores. It is a great way to connect with your existing wholesale customers and show them all your new designs