Tips on Running a Wholesale Handmade Jewelry Business
To succeed in wholesale handmade jewelry business you need to be persistent. Selling handmade jewelry can be a fun way to turn a hobby into a profitable enterprise. With hard work and research, it’s easy to make some money making jewelry. Your creative unique jewelry designs will always help you increase sales. It is very important that you have created wholesale unique jewelry that is unusual and no one has seen before. This will lower the completion as you will be the only source so your retail and wholesale jewelry customers will come back to you for re-orders.
Advertising in real life is one of the most productive ways to get customers. Happy customers will recommend you to their friends about how great your jewelry designs and how well they sell. This word of mouth publicity will be priceless for your handcrafted jewelry business. Online advertising will be another good way to get publicity for your wholesale jewelry website.
Participating in jewelry shows and trade shows will get you many contacts as well as good sales. People who are interested in your handmade earrings and bracelets will visit your website at their convenient time and make orders from your handmade jewelry website. It is always a good idea to give your customers at wholesale jewelry and gift shows business cards with your website address.
Encourage your customers to follow on Facebook, Twitter, and other social networks. You can offer your social media followers a discount when they purchase handmade earrings from your website. Do not forget, you can have the most unique jewelry in the world but this would not help increase your sales if nobody knows about it. You have promoted your handcrafted necklaces, lockets, bracelets, earrings and all your unique jewelry sets as much as you can to let people know how wonderful your handmade jewelry is.
Your patterns and colors are fundamental and timeless. An elegant pattern of individual creation of handcrafted jewelry and unique gifts will give you the edge to compete in the handmade jewelry market. Your artisan jewelry, with your beautiful creations, will be very unusual and most unique jewelry that will draw the customers to your creations as you will be the only supplier providing these outstanding wholesale handmade earrings. There are many reasons to buy handmade jewelry and gifts. Customization of the unique jewelry combined with that friendly service that you should provide will be the key factor of increase wholesale jewelry sales. When people go into the malls and big box stores they see the same items. When handmade items are created they have an original look, feel and designs to them, and most jewelry artisans will customize to suit individual customers.
These essential elements are what make the artisan handmade jewelry different from the mass-produced ones. Unique handmade jewelry pieces become the designers’ reflection of his or her soul as these creations of jewelry become the pride of life for the artisan. Your personal artistic touch, as well as your friendly service, will set your handmade jewelry business apart from department stores. You should decide how to market your handmade jewelry, is it retail or wholesale that you would like to focus on. Once you make up your mind then you have to choose the proper ways of marking in the areas and retail and wholesale marketing requires different promotional strategies.
For retail marketing of your handcrafted jewelry home parties could be where many successful handmade jewelers start out. People invite their friends for some snacks or dinner one afternoon or evening. As dessert is served, and the small talk begins, you can show your guests your latest handmade jewelry creations. Let them take a look and feel of your products. Have mirrors handy and allow guests to try your jewelry. This relaxed and friendly environment could be a great venue not only to take pride in your handiwork but also to sell them to people who are close to you.
Wholesale Handmade Earrings, Wolf Jewelry
If you would like to venture into the outside world, craft shows are a great place to exhibit and sell your handmade jewelry. Craft fairs are where people of the same interest gather to look and shop for interesting finds. Fairs provide great settings for jewelers starting out as they provide good learning experiences such as the latest trends in the handmade jewelry business. This is also where you could meet with potential contacts for your future handcrafted wholesale jewelry ventures.
You may also take advantage of the convenience afforded by technology by selling your products online. The great thing about online shops is you could reach a wide market without having to leave your house. You may join online shops that specialize in accessories or you may also sell your goods in online handmade sites. For a minimal cost, you could enter a vast ocean of potential customers. You may also put up your own website or blog so that people would associate your products directly to you. Publishing and maintaining websites these days are no longer costly and considering how much you would earn with your handcrafted jewelry business, this could be a venture worth taking.
The wholesale jewelry business is a very competitive market. To succeed in the wholesale handmade jewelry business and stay ahead of the competition you have to focus on fresh new products and ideas. You have to create your own niche, something special that no one else has thought of. This can be harder than you thought; your competition is also working hard toward that million-dollar idea. You have to stay focused and experiment with different techniques and ideas. Continuing with what works and revising what does not.
We were busy with our wholesale handmade jewelry business and for years we did not focus on the website, it was just there. We had invested money but not time to understand how to make the website work for us. To be successful you need to learn how to market your wholesale handmade jewelry website online.