How to Succeed in Wholesale Handmade Jewelry Business

Black Background with Silver Leaves Bracelets BF-07

Tips for Succeeding in Handmade Wholesale Jewelry Business

How to Succeed in Wholesale Handmade Jewelry Business;

When you decide to sell your handmade jewelry wholesale to the gift stores and trading posts, your wholesale handmade jewelry business will gain credibility as you get established. This will require you to be more professional in the business. Your customers will trust you over time and they would not hesitate to come directly to you or your website to buy. Being established in the wholesale business and gain customers’ trust will take time. If they have never seen your product before, they will think twice before ordering from you. Being in a wholesale business will enable you to build credibility and trust for your business.

Animal Bracelets, Leopard Print Bracelets
Wholesale Wildlife bracelets, leopard print bracelets

Your patterns and colors are fundamental and timeless. An elegant pattern of individual creation of handcrafted jewelry and unique gifts will give you the edge to compete in the wholesale handmade jewelry market. With your beautiful creations, your artisan jewelry will be very unusual and most unique that will draw the customers. Your unique jewelry creations as you will be the only wholesale handmade earrings supplier providing these outstanding wholesale jewelry earrings designs.


Buy Gorgeous Cuff Bracelets Handmade in Branches Design
Wholesale Handmade Cuff Bracelets

Come up with a marketing plan. Decide who will be your audience, who will be selling your wholesale handmade jewelry; gift stores, trading posts, museum shops, specialty handmade gift stores. Other than your marketing plan you can also include an advertising budget. Decide how much you can afford to spend on advertising to reach more potential customers.

How to Succeed in Wholesale Handmade Jewelry Business; In these days of throw-away mass-produced jewelry can be found in all the department stores. We have lost our sense of feeling and showing our emotions, hiding behind brand names and the latest fashion trends. Everyone knows that mass-produced fashion jewelry or costume jewelry does not give the same satisfaction as unique handcrafted jewelry would give.

Mass-produced fashion earrings and fashion bracelets can be easily be seen everywhere so it is not really unique. Also, mass-produced jewelry items are all made in a hurry, with the only purpose to make a profit for the manufacturers. They really do not reflect the artisan’s thoughts, feelings, and care. To make a handcrafted artisan jewelry piece takes lots of designing, planning, skill, talent, and care. Learn how to sell wholesale handmade jewelry as much information as you can before start your business. Learn the pros and cons of the wholesale handmade jewelry business.

Copper Feather Bracelets
Copper Feather Jewelry Bracelets, Handmade Wholesale Jewelry

These essential elements are what make the artisan’s handmade jewelry different from the mass-produced ones. Unique handmade jewelry pieces become the designer’s reflection of his or her soul as these creations of jewelry become the pride of life for the artisan. Unique dangle earrings, handmade wholesale bracelets compliment and enjoyment of people for the artisan’s jewelry pieces become the main push to create even better and more unique jewelry designs. Patterns, designs, creations become fundamental and timeless with individual creations.

Handmade Jewelry, Cat Earrings
Handmade Wholesale Earrings, Cut Out Cat Earrings

The wholesale jewelry business is a very competitive market. To stay ahead of the competition you have to focus on fresh new products and ideas. You have to create your own niche, something special that no one else has thought of. This can be harder than you thought; your competition is also working hard toward that “million-dollar idea”. You have to stay focused and experiment with different techniques and ideas. Continuing with what works and revising what didn’t.

SW Native American Earrings
Unique Wholesale Jewelry, Colorful Art Earrings

To succeed in the handmade wholesale jewelry business and one way to stay ahead in the race is to provide great customer service. Make sure orders go out to complete and on time. Deal with questions and comments with a smile trying to make sure that every customer is a repeat customer. The best referral is from a happy customer.

Copper Meticulously Detailed Aspen Leaves Earrings
Wholesale Handmade Jewelry, Dangle Aspen Leaves Earrings

You can get a handmade jewelry website built to display your creation to sell to a much larger customer base. In addition to a website, start a jewelry blog to help increase your sales and build customer trust and loyalty. You can write about your jewelry designs, latest jewelry trends, jewelry news, and about your best-selling jewelry for the upcoming holiday seasons. Make sure there’s a link near the top of your blog to your wholesale handmade jewelry business Web site.

Monet's Famous Flowers Garden Giverny Painting Inspired Bracelet
Wholesale Handmade Art Jewelry Created from Monet’s Famous Paintings

Generating big orders

You will love large orders, instead of selling just one item at a time to retail customers, you will be able to sell more! Wholesale orders usually total hundreds of dollars or more, depending on what type of handmade jewelry you are selling. By selling wholesale to specialty shops, boutiques, trading posts, national park gift shops will expose your handmade jewelry to customers who have never heard about you before will come across your cool handmade jewelry. So when they want your designs again in the future, they will find your website online to purchase more. This will increase your retail sales too. By selling via gift shops in different parts of the country, you have a wider prospect of customers for your handmade artisan jewelry.


Buy Colorful Handmade Bracelets in Abstract Flowers Artwork
Abstract flower bracelets from the most popular handmade jewelry collections

Gain more exposure

Selling your handmade jewelry wholesale will enable you to expand in the market. More customers will see your handmade jewelry designs in more places, the places that you might never go to. So you will expose your handmade jewelry collection to a much bigger area and more people. The more gift stores you sell to, the more exposure you will get. Especially if these stores get lots of foot traffic! Many of our retail customers tell us they found our website because they saw our jewelry somewhere else in the United States or Canada.


Shop for Flower Bracelets Created in Turquoise
Wholesale Handmade bracelets created in flowers design with turquoise color

Consistent income

if you are retailing your handmade artisan jewelry at art and craft shows this is great. Some of the craft shows draw tens of thousands of people. But if you can not attend these shows then you will not have any sales. o you have to go to the craft shows to make sales. If you selling on Etsy or from your handmade jewelry website you would not be sure when your next sale is coming in. Wholesale handmade jewelry business can generate more consistent income for you than selling retail online. If your wholesale customers sell your product well, you can expect them to keep reordering from you. In time, once your wholesale business is established and your customers reordering all the time.

Buy Beautiful Flower Bracelets Handmade in Vibrant Blue
Wholesale Handmade Jewelry Bracelets Created in Beautiful Flower Designs

It is a great idea to create a free newsletter through a mail provider. Have a place to sign up for your mailing list on your website so you can start building your mailing list. You can send your newsletters monthly to all of your subscribers, letting them know about your sales, specials, new design additions, bestsellers, etc. You can search Google for email campaign management services. There are many of them at reasonable prices.


Check out our wholesale handmade jewelry in an array of cool jewelry designs. We have seen firsthand the up and downs of the handcrafted marketplace, from heatwaves to tornadoes, and everything in between. Watch for our next blog, coming soon!