How to Succeed in Wholesale Handmade Jewelry Business

Colorful Copper Feather Hair Clip HRC-61
Copper Feather Earrings in Eagle and Wolf Artwork
Wholesale Handmade Earrings, Copper Feather Earrings

Tips for Succeeding in Handmade Wholesale Jewelry Business

Your patterns and colors are fundamental and timeless. An elegant pattern of individual creation of handcrafted jewelry and unique gifts will give you the edge to compete in the handmade jewelry market. Your artisan jewelry, with your beautiful creations, will be very unusual and most unique jewelry that will draw the customers to your creations as you will be the only wholesale handmade earrings supplier providing these outstanding wholesale jewelry earrings designs.





Come up with a marketing plan. Decide who will be your audience, who will be selling your wholesale handmade jewelry; gift stores, trading posts, museum shops, specialty handmade gift stores. Other than your marketing plan you can also include an advertising budget, how much you can afford to spend on advertising to reach more potential customers.


In these days of throw-away mass-produced jewelry, we have lost our sense of feeling and showing our emotions, hiding behind brand names and the latest fashion fad. Everyone knows that mass-produced fashion jewelry, costume jewelry does not give the same satisfaction as unique handcrafted jewelry would give. Mass-produced fashion earrings and fashion bracelets can be easily be seen everywhere so it is not really unique. Also, mass-produced jewelry items are all made in a hurry, with the only purpose to make a profit for the manufacturers. They really do not reflect the artisan’s thoughts, feelings, and care. To make a handcrafted artisan jewelry piece takes lots of designing, planning, skill, talent, and care.


American Eagle Bracelets
Wholesale Handmade Jewelry, Eagle Bracelet


These essential elements are what make the artisan’s handmade jewelry different from the mass-produced ones. Unique handmade jewelry pieces become the designer’s reflection of his or her soul as these creations of jewelry become the pride of life for the artisan. Unique dangle earrings, handmade wholesale bracelets compliment and enjoyment of people for the artisan’s jewelry pieces become the main push to create even better and more unique jewelry designs. Patterns, designs, creations become fundamental and timeless with individual creations.

Handmade Jewelry, Cat Earrings
Handmade Wholesale Earrings, Cut Out Cat Earrings

The wholesale jewelry business is a very competitive market. To stay ahead of the competition you have to focus on fresh new products and ideas. You have to create your own niche, something special that no one else has thought of. This can be harder than you thought; your competition is also working hard toward that “million-dollar idea”. You have to stay focused and experiment with different techniques and ideas. Continuing with what works and revising what didn’t.

SW Native American Earrings
Unique Wholesale Jewelry, Colorful Art Earrings

To succeed in the handmade wholesale jewelry business and one way to stay ahead in the race is to provide great customer service. Make sure orders go out to complete and on time. Deal with questions and comments with a smile trying to make sure that every customer is a repeat customer. The best referral is from a happy customer.

Copper Meticulously Detailed Aspen Leaves Earrings
Wholesale Handmade Jewelry, Dangle Aspen Leaves Earrings

You can get a handmade jewelry website built to display your creation to sell to a much larger customer base. In addition to a web site, start a jewelry blog to help increase your sales and build customer trust and loyalty. You can write about your jewelry designs, latest jewelry trends, jewelry news and about your best selling jewelry for the upcoming holiday seasons. Make sure there’s a link near the top of your blog to your wholesale handmade jewelry business Web site.

Monet's Famous Flowers Garden Giverny Painting Inspired Bracelet
Wholesale Handmade Art Jewelry Created from Monet’s Famous Paintings

It is a great idea to create a free newsletter through a mail provider. Have a place to sign up for your mailing list on your website so you can start building your mailing list. You can send you newsletters monthly to all of your subscribers, letting them know about your sales, specials, new design additions, bestsellers, etc. You can search Google for email campaign management services. There are many of them at reasonable prices.

We have been making handmade jewelry and unique gift ideas since 1985. We have seen first hand the up and downs of the handcrafted marketplace, from heatwaves to tornadoes, and everything in between. Watch for our next blog, coming soon!