Search Engine Optimization for Handmade Jewelry Websites

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How to Optimize Handmade Jewelry Website for Search Engines

Search engine optimization is essential for handmade jewelry internet marketing. The jewelry business is very competitive with millions of websites clamoring for top ranking in the search engine result pages. Using the right techniques can be challenging for handmade jewelry marketers. Creating jewelry is in itself a full-time job so many people can not devote a great deal of time to their websites. It is important to use search engine optimization correctly to achieve the best results in the least amount of time.

Blue Flower Art Handmade Bracelets
Handmade Bracelets Created in Flower Designs

Search engine optimization begins with the website. In order to make the handmade jewelry website optimized effectively, it is important to keep in mind that each web page is separate and should have its own keywords. This means that not only the homepage needs to be optimized, but each page should also be optimized using the most appropriate keywords and long-tailed keyword phrases.

Native American Pueblo Bracelet
Handmade Unique Bracelet in SW Native Design

When employing search engine optimization techniques to the web pages, you must identify the main concept a page talking about and base the main keywords and phrases from that. For handmade jewelry websites, most have pages for handmade earrings, handmade bracelets, and handcrafted necklaces so focus on those keywords and related keywords. It is best to have only two or three phrases per page.

Wholesale Butterfly Jewelry Earrings
Butterfly Cut Out Earrings, Handmade Jewelry

The title tag, meta description and meta keywords tags of each page should also be optimized with the chosen keywords and phrases. It is crucial to make the title tag and meta description attractive to your customers as well as the search engines. Most major search engines will use the title tag and description on the search engine results pages which means that this is what people will be reading once they search for a query relevant to your content. The meta keywords tag is not used by most search engines anymore but it is worth including just in case.

Burgundy and Dark Blue Native Earrings
Teardrop handmade native earrings

Handmade jewelry website search engine optimization the keyword density is also important and your keywords should be efficiently used throughout the content of the page. Search engines index websites and pages depending on the keywords and phrases within the content. The secret is to entice your visitors to buy your handmade jewelry or wholesale unique jewelry while giving the search engines enough clues what your web page is about. Try not to go overboard on the keywords as this is frowned upon by most search engines. Choosing the keyword “earrings” is probably too broad. It would be better to go for long-tail keywords you specialize in handmade jewelry, made from copper in horse designs ( in our case) then you can turn into phrases; for example “handmade jewelry horse necklaces”.

Handmade Animal Jewelry Cat Earrings
Handmade Cat Jewelry, Cat Earrings

For handmade jewelry search engine optimization, good use of the image attribute tags is vital as search engines can not see the picture. Use your keywords to describe what is shown in the picture. Again, do not overdo it on the keywords as keyword stuffing can get you banned from the search engines. Do not use the same keywords all the time. Try to use different keywords for your titles, descriptions, and tags when you are working on your handmade jewelry search engine optimization. Optimize different pages of your site for different keywords.

Horse Bracelets Handcrafted Jewelry BY-16
Horse Bracelets Handmade in Native Indian Flair

Of course, effectively using search engine optimization can greatly improve your handmade jewelry website search engine rankings. There are many other techniques that can be used along with search engine optimization for better rankings but good optimization will continue to benefit your handcrafted jewelry website for long term results. Find out what keywords people are using. Never assume you know what your potential customers will be looking for. There are many online keyword search tools that you can use.

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