Search Engine Optimization for Handmade Jewelry Websites

Hummingbird Jewelry Earrings
Handmade Earrings in Hummingbird Design

Search engine optimization is essential for handmade jewelry internet marketing. The handcrafted jewelry business is very competitive with millions of websites clamoring for top ranking in the search engine result pages. Using the right techniques can be challenging for handmade jewelry marketers. Creating handcrafted jewelry is in itself a full time job so many people can not devote a great deal of time to their websites. It is important to use search engine optimization correctly to achieve the best results in the least amount of time.






Blue Flower Art Handmade Bracelets
Handmade Bracelets Created in Flower Designs

Search engine optimization begins with the website. In order to make the handmade jewelry website optimized effectively, it is important to keep in mind that each web page is separate and should have its own keywords. This means that not only the homepage needs to be optimized, but each page should also be optimized using the most appropriate keywords and long-tailed keyword phrases.

Native American Pueblo Bracelet
Handmade Unique Bracelet in SW Native Design

When employing search engine optimization techniques to the web pages, you must identify the main concept a page talk about and base the main keywords and phrases from that. For handmade jewelry websites most have pages for handmade earrings, handmade bracelets and handcrafted necklaces so focus on those keywords and related keywords. It is best to have only two or three phrases per page.

Wholesale Butterfly Jewelry Earrings
Butterfly Cut Out Earrings, Handmade Jewelry

The title tag, meta description and meta keywords tags of each page should also be optimized with the chosen keywords and phrases. It is crucial to make the title tag and meta description attractive to your customers as well as the search engines. Most major search engines will use the title tag and description on the search engine results pages which means that this is what people will be reading once they search for a query relevant to your content. The meta keywords tag is not used by most search engines anymore but it is worth including just in case.

Colorful Butterfly Jewelry Bracelets
Butterfly Bracelet, Unique Handmade Jewelry

Handmade jewelry website SEO the keyword density is also important and your keywords should be efficiently used throughout the content of the page. Search engines index websites and pages depending on the keywords and phrases within the content. The secret is to entice your visitors to buy your handmade jewelry or wholesale unique jewelry while giving the search engines enough clues what your web page is about. Try not to go overboard on the keywords as this is frowned upon by most search engines.

Handmade Animal Jewelry Cat Earrings
Handmade Cat Jewelry, Cat Earrings

For handmade jewelry search engine optimization good use of the image attribute tags is vital as search engines can not see the picture. Use your keywords to describe what is shown in the picture. Again, do not over do it on the keywords as keyword stuffing can get you banned from the search engines.

Horse Bracelets Handcrafted Jewelry BY-16
Horse Bracelets Handmade in Native Indian Flair

Of course, effectively using search engine optimization can greatly improve your handmade jewelry website search engine rankings. There are many other techniques that can be used along with search engine optimization for better rankings but good optimization will continue to benefit your handcrafted jewelry website for long term results.

3 thoughts on “Search Engine Optimization for Handmade Jewelry Websites

  1. Unique Jewelry Earrings says:

    Thanks for generously sharing so many useful tips. I am about to begin a blog and this will help me tremendously. Of course it has given me many things to consider as I update my website too. I appreciate it.

  2. Unique Handmade Jewelry says:

    We just couldn’t leave your website before saying that we really enjoyed the useful information you offer to your visitors… Will be back soon to check up on new stuff you post! We have subscribed to your RSS feed, keep up the great posts!

  3. Ronna Furey says:

    Very good written post. It will be beneficial to anybody who usess it, as well as myself. Keep up the good work looking forward to more posts.

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