How to Increase Wholesale Handmade Jewelry Sales in USA

Colorful Copper Butterfly Bracelets BSN-684

Tips to Increase Handmade Wholesale Jewelry Sales in the USA

Selling wholesale can be a great way to get your jewelry into boutiques and stores. It allows you to focus on creating while someone else handles the selling for you. Wholesale Know-How courses can provide guidance on how to start selling wholesale. If you’re looking to increase wholesale handmade jewelry sales in the USA, here are some tips to consider:

Copper Colorful American Indian Chiefs Earrings
Colorful American Indian Chiefs Earrings

Source High-Quality Materials:

Use reputable wholesale jewelry-making equipment, tools, and supplies, including precious gemstones and raw metals. When you are creating your jewelry quality materials and tools will greatly help you to produce your jewelry.

Colorful Copper Painted Pony Earrings
Feather Art Painted Pony Earrings

Take Professional Product Photos:

Invest in high-quality product photography to showcase your jewelry effectively. Good product photography can make a significant difference in attracting potential buyers. Presentation of your wholesale handmade jewelry is very important. The quality of your photos will affect the sales, especially the ones on your handmade jewelry website.

Moon and Star Flowers and Cat Earrings
Cat design moon and star earrings

Build a Strong Network:

Attend trade shows and industry events to expand your network and discover new materials. Connect with other designers and ask them where they find their supplies. Invest in email automation strategies that contact your customers and encourage them to become repeat wholesale jewelry customers. We recommend at a minimum creating a welcome series sent when they first join your list and a post-purchase series.

Adjustable Colorful Copper Feather Rings
Copper feather rings from women, created in shimmering colors with black background

Research Potential Retailers:

Identify boutiques and stores that align with your jewelry style and target market. Check if they carry similar items to yours and reach out to them with your wholesale handmade jewelry collections.

Teardrop Sun Symbol Alcohol Ink Earrings
Sun Symbol Alcohol Ink Earrings

Create an E-Commerce Website:

Establish an online presence for your jewelry business. Having an e-commerce website allows potential buyers to browse and purchase your products easily. Ensure your website is visually appealing, user-friendly, and optimized for search engines. If you’ve decided to sell your own handmade wholesale jewelry online, chances are that you offer products that are different in some way from those already on the market. That’s because you’ll have your own style that you can bring to your jewelry. This is a great way to build your brand online as well as to build confidence in your own jewelry, which is important to the continued success of your business.

Alcohol Ink Southwestern Native Earrings Embellished with Copper Wire
Copper wire decorated Southwestern Native earrings created in turquoise, red, and golden accents

Offer Custom Made Handmade Jewelry:

Consider offering customization options for your handmade jewelry. This can attract buyers looking for unique and personalized pieces. Each area of the United States requires different jewelry designs. Your sales will increase If you can make wholesale custom handmade jewelry for your customers.

Charming White Buffalo Earrings
Wholesale Dangle White Buffalo Earrings USA

Price your Handmade Jewelry Competitively:

Research the market and set competitive wholesale prices for your jewelry. Consider factors such as material costs, labor, and overhead expenses when determining your pricing strategy. To price your wholesale handmade jewelry properly first, do your research in the market and see how similar jewelry is priced.

Double Dangle Copper Feather Earrings
Copper feather earrings designed in large blue and small red feathers over-lapping

Provide Excellent Customer Service:

Delighting Customers: The art of providing excellent service will help you increase your wholesale handmade jewelry sales in the USA. Going the extra mile and creating memorable customer experiences is very important. Respond promptly to inquiries, provide clear communication, and offer a hassle-free return policy. Good customer service can build trust and encourage repeat business. In today’s competitive business landscape, providing excellent customer service has become more crucial than ever. It is not just about meeting customers’ expectations; it’s about going above and beyond to create a memorable experience that leaves them delighted. Excellent customer service can not only build strong relationships with customers but also drive repeat business and positive word-of-mouth. So, how can you provide excellent customer service that stands out from the crowd? Let’s dive in and explore the art of delighting customers!

Copper Native Hair Clip
Native hair clip made from copper in Southwestern artwork with pastel colors

Market Your Handmade Jewelry:

Utilize various marketing strategies to promote your wholesale handmade jewelry. This can include social media marketing, email marketing, collaborations with influencers, and participating in craft fairs or exhibitions. Taking your products to fashion or jewelry wholesale trade shows gets them noticed by people in the gifts and jewelry market. This helps to get your brand name out there in the USA and spoken about with the right people. Remember, building a successful handmade wholesale jewelry business takes time and effort. Continuously evaluate and refine your strategies based on customer feedback and market trends.

Native Hand Symbol Bracelet
Wholesale Handmade Bracelets USA

Treat Your Wholesale Customers Kindly

A simple gesture can go a long way toward gaining customer loyalty in this competitive marketplace. Handwritten notes, a quick phone call, and sending a card on their special day can do more to earn their trust. Giving them discounts or special prices when you can will make them special. Being kind and considerate is also important. We are living in a fast-paced world and these personal touches will make the buyer feel appreciated. People want to work with people they like and trust. Be personable and present yourself in a way that best represents your brand and your vision.

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