Best Ways Figure Out Where to Sell Your Handmade Jewelry
You started to make handmade jewelry and now you are trying to figure out how you can sell them. How would you decide the right places to sell handmade jewelry? Answer these questions to determine how & where yo sell your artisan handmade jewelry. Sometimes it takes trial and error to figure out the right places to sell handmade jewelry as it changes from artisan to artisan and type of jewelry. It also depends on your customers whether it is wholesale or retail.
Here are some questions to ask to find the right place to sell your handmade jewelry:
1- Who and where is your customer? Know your ideal customer profile and research where they shop online.
2- Where do you currently sell your product? Whether you have your own website, use handmade platforms or offline venues such as craft shows will make a huge difference in your sales. Especially now you need to be everywhere that your customers frequent.
3- To figure out the right places to sell handmade jewelry; Which places are currently working for you? Research similar sites and add your handmade jewelry. The more places you are the better your chances of reaching your ideal customers.
4- Do you sell directly to businesses or consumers or both? Local and national directories are a good way to get noticed by more people.
5- Right Places Sell Handmade Jewelry; Where are your competitors? With so many tools available online it is easy to research your competitors and where they are selling well.
Do not try to bring your customers to you, it is very difficult. It is the easier and more effective use of time to go to where your customers are visiting.
How to Promote Your Handmade Jewelry Business
The following questions will help you to decide what is the best method of promotion for your handmade jewelry business:
1- Which sites does your ideal customer use the most to shop online? Open accounts to sell where they are.
2- What other sites do they frequent? This tends to be more effective when you know your customer profile; lifestyle, age, etc. and where they spend their time.
3- What is the ideal period for promoting your handmade jewelry? All major holidays are a good time but also consider what time of day or days of the week your ideal customer tends to be online.
4- Is there any concern about seasonality? Promote items according to themes that are seasonal only at the correct time of year. Do not waste your advertising money after the season has passed.
5- How do your competitors carry out their promotion? Trying similar strategies will save valuable time and effort.
Capturing the attention of your ideal customer base takes research, effort, and time. Using these basic principles you will quickly and efficiently build the successful handmade jewelry business you have dreamed of. We have been a handmade jewelry business since 1985. We started with participating in craft shows in the United States and Canada. Our customers gave us many good ideas on how to improve and sell our handmade jewelry. Direct contact with our customers has been extremely helpful to figure out so many things that normally we would not have had the chance with online sales. Especially starting out personal and face to face contact with your customers will lead you in the right direction to develop your handmade jewelry business. Wishing you every success.