Right Places to Sell Handmade Jewelry

Colorful Copper Feather Hair Clip HRC-61

Best Ways Figure Out Where to Sell Your Handmade Jewelry

How to sell handmade jewelry; Right places to sell handmade jewelry; You started to make handmade jewelry and now you are trying to figure out how you can sell them. How would you decide the right places to sell handmade jewelry? Answer these questions to determine how & where yo sell your artisan handmade jewelry. Sometimes it takes trial and error to figure out the right places to sell handmade jewelry as it changes from artisan to artisan and type of jewelry. It also depends on your customers whether it is wholesale or retail.

Handmade Native Copper Wire Art Earrings
Selling copper wire art jewelry, Native American earrings

Here are some questions to ask to find the right place to sell your handmade jewelry:

1- Who and where is your customer? Know your ideal customer profile and research where they shop online.

2- Where do you currently sell your product? Whether you have your own website, use handmade platforms or offline venues such as craft shows will make a huge difference in your sales. Especially now you need to be everywhere that your customers frequent.

Copper Native American Rings
Native American copper rings

3- To figure out the right places to sell handmade jewelry; Which places are currently working for you? Research similar sites and add your handmade jewelry. The more places you are the better your chances of reaching your ideal customers.

4- Do you sell directly to businesses or consumers or both? Local and national directories are a good way to get noticed by more people.

Pretty Hummingbird Earrings
Selling original hummingbird earrings

5- Right Places to Sell Handmade Jewelry; Where are your competitors? With so many tools available online it is easy to research your competitors and where they are selling well.

Do not try to bring your customers to you, it is very difficult. It is an easier and more effective use of time to go to where your customers are visiting.

Sunflower Hair Clips by Van Gogh
Van Gogh Sunflowers Hair Clips

How to Promote Your Handmade Jewelry Business

The following questions will help you to decide what is the best method of promotion for your handmade jewelry business:

Handmade Flower Jewelry, Iris Earrings
Selling Handmade Flower Jewelry, Iris Earrings

1- Which sites does your ideal customer use the most to shop online? Open accounts to sell where they are.

2- What other sites do they frequent?   This tends to be more effective when you know your customer profile; lifestyle, age, etc. and where they spend their time.

Handcrafted Copper Bracelets with Colorful Feather Artwork
Colorful feather copper bracelet

3- What is the ideal period for promoting your handmade jewelry? All major holidays are a good time but also consider what time of day or days of the week your ideal customer tends to be online.

4- Is there any concern about seasonality? Promote items according to themes that are seasonal only at the correct time of year. Do not waste your advertising money after the season has passed.

Art Jewelry, Colorful Aspen Leaves Necklaces Handmade from Copper
Handmade aspen tree leaves necklace

5- How do your competitors carry out their promotions? Trying similar strategies will save valuable time and effort.


Capturing the attention of your ideal customer base takes research, effort, and time. Using these basic principles you will quickly and efficiently build the successful handmade jewelry business you have dreamed of. We have been a handmade jewelry business since 1985. We started with participating in craft shows in the United States and Canada. Our customers gave us many good ideas on how to improve and sell our handmade jewelry. Direct contact with our customers has been extremely helpful to figure out so many things that normally we would not have had the chance with online sales. Especially starting out personal and face-to-face contact with your customers will lead you in the right direction to develop your handmade jewelry business. Wishing you every success.