How to Market Wholesale Handmade Jewelry Online
Tips for marketing wholesale handmade jewelry online;
Whether you are blogging and collecting money from affiliate marketing or actually having a product to sell makes no difference, your website must attract the right target market. Online marketing is not any different than marketing 101, just more complicated! Instead of marketing a product, you are now marketing your website. It doesn’t matter if you make the best product in the world if no one can find it!
Learn about wholesale handmade jewelry internet marketing
Tips on selling wholesale handmade jewelry online. Devoted your time to learn about wholesale handmade jewelry internet marketing, great business investment to be successful. After years in the basement working hard on our wholesale unique handmade jewelry business with blinders on, we are now trying to work smart. Online marketing is the business of choice for many people who want to work for themselves. They want to do what they want when they want to do it. And the best part is you can do it wherever you want. You can be in your garage or your basement or living by the sea; it absolutely doesn’t matter! What matter is that to make money your website has to be found by the right people.
Decide what type of stores you will target to sell
Once you decide on the wholesale customer types then you can optimize your website accordingly. You can contact handmade gifts and jewelry stores directly instead of waiting to be found. You can search for potential wholesale customers and ask them to visit your website. You can email stores individually with a brief introduction to your handmade jewelry with a few pictures. When we made our first website a few years ago, we sat down with a website designer and he made the website just how we wanted it. We were busy with our wholesale handmade jewelry business and didn’t focus on the website, it was just there. We had invested money but not the time to understand how to make the website work for us. It was like printing business cards before you know what you are going to sell, pointless.
Set Up Your Website for Wholesale Customers
Instead of setting up a separate wholesale store are a time-consuming and expensive process. You can set up your website so the wholesale customers can register and see the wholesale prices and orders from your website. There are many plugins for WordPress you can use. In the last year, we have devoted a great deal of time to learning about internet marketing and developing our website. It takes a lot of time, but research is the key to success. Knowing your target market and creating a marketing strategy is very important. This is not an overnight process; it takes time to find out what works and doesn’t work. It is a work in progress; every day we learn something new and try to apply it to our situation.
Find wholesale artist networks
Register at wholesale business forums. Join and learn as much as you can. You can get many good suggestions when you network with other artists who have been selling handmade jewelry wholesale for a longer time. SEO forums are also a great way to learn about how to optimize your website for wholesale. You can ask questions in these forums and learn from SEO experts. Joining social networks, getting listed in related directories, article submission and press releases all increase your visibility online. It is hard to be everywhere all the time, however, try to visit as often as you can and post regularly.
Advertise your handmade jewelry
You can advertise your jewelry on wholesale jewelry sites and online magazines. Try Faire, FG Market, Etsy wholesale similar sites to increase your sales. A year ago you couldn’t find our website unless you typed in our URL. Now we are in the top ten for several of our keyword phrases and seeing improvement every day for the more competitive phrases. Every day we get inquiries about our handmade jewelry and unique gift ideas. The world is slowly opening up to our website and the future is looking fabulous! You can read more about how to sell handmade jewelry wholesale
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