If you are a gift shop owner who buys and resells handmade wholesale jewelry, trade gift shows are the best place to start looking for handcrafted jewelry artisans to supply your unique gift store with beautiful handmade earrings and handmade bracelets. Gift shop owners who know always make a point of attending these trade shows to meet new wholesale jewelry and unique gifts suppliers as well as finding new handmade jewelry lines from their existing jewelry wholesalers for their gift stores, boutiques, or trading posts.
Wholesale trade shows can be a highly effective for small businesses. However, if they are not utilized correctly, they can also be a complete waste of time and money. Whether attending a wholesale gift show is a success or failure for your handmade jewelry business will depend a great deal on your advance preparation. Here are some tips on how to make attending a trade show profitable for your small business.
Perhaps you own a gift store, or jewelry shop or you are running your retail jewelry business out of your house. Whether you are only in the planning level of your business or you are well established, wholesale jewelry and gift shows are a great way to learn the latest fashion trends and connect with new wholesale suppliers. No matter what phase you are in with your jewelry business, you will normally deal with wholesale jewelry suppliers on a regular basis to launch your business and keep it operational.
Even if you do not have a lot of experience as a re-seller or you are just starting a retail jewelry business, gift shows would be a great experience to get to know how the wholesale jewelry business works. Finding wholesale jewelry companies that offer quality handmade jewelry and are easy to work with will make your life and business more comfortable.
Depending upon which wholesale jewelry companies you are working with, it is usual to purchase handmade jewelry for half of the retail price. Learning as much as you are able about what jewelry wholesalers have to offer will make choosing the right handmade jewelry supplier for your niche market much easier. Talking directly with the wholesale jewelry provider will increase your credibility and theirs.
As a retailer, wholesale jewelry suppliers will ask you to provide them with your business registration information as well as a sales tax number when placing orders so be sure to have copies of permits and lots of business cards. Even if you just want a brochure you will need to exchange cards.
Finding the right trade show is very important so research is important before selecting a trade show. You want to choose the wholesale gift shows that will give your business the best return on investment, in terms of your goals. If you want to meet new handmade jewelry wholesalers in the US you should choose wholesale jewelry and gift shows that are larger instead of regional shows. Regional shows are good for connecting with sales representatives while national gift shows have a greater variety of wholesale product suppliers. Beware of general merchandise trade shows. Though they are bigger with more exhibitors many of the wholesale companies are selling furniture and washing machines.
Many gift store owners also attend craft shows to meet with the handmade jewelry artists directly to see their unique handmade jewelry wholesale. For gift shops that specialize in handmade gifts, this is a great way to find original and unique gifts that will keep your customers coming back again and again.
Pre-registering for the wholesale jewelry gift show is always a good idea. Plan your budget and go through the gift show guide. Make notes on the floor-plan of possible handmade jewelry suppliers and your existing wholesale jewelry suppliers. It is also important to give yourself plenty of time to go through all the exhibits. Place orders as you go for everything you are sure of, making notes on the order of what it is you are ordering. Orders can be increased, decreased, or delayed as required with a simple phone call.
From personal experience, it is better to place a small order than to collect brochures and business cards. After seeing thousands of displays you probably will not remember where the card is from and you will be too busy running your handmade jewelry business to even look through them anyway.
Making the right preparations will ensure your buying success. Research is key, these days everyone is online and trying to provide you with all the information you need to make the correct buying decisions for your stores. Please check out these tips for preparing for Wholesale Jewelry and Gift Shows.
Original Blog Post by Jennifer Hisir